Cases in public relations strategy /:
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...
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| Weitere Verfasser: | , , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, California :
SAGE Publications, Inc.,
[2019]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781544339917 1544339917 9781544339948 1544339941 9781544339931 1544339933 |
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| 520 | 8 | |a Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preface: An Introduction to Public Relations Case Studies and Strategy / Burton St. John III and Diana Knott Martinelli -- Chapter 1. Branding -- Chapter 2. Community relations -- Chapter 3. Integrated communication -- Chapter 4. Financial communication -- Chapter 5. Issue advocacy -- Chapter 6. Health communication -- Chapter 7. Crisis communication -- Chapter 8. Further views in public relations strategy -- Appendix: Consulting 101 / Robert S. Pritchard and Cylor Spaulding -- Index. | |
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| 700 | 1 | |a Martinelli, Diana Knott, |e editor. | |
| 700 | 1 | |a Pritchard, Robert S., |e editor. |0 http://id.loc.gov/authorities/names/n80008599 | |
| 700 | 1 | |a Spaulding, Cylor, |e editor. | |
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| contents | Preface: An Introduction to Public Relations Case Studies and Strategy / Burton St. John III and Diana Knott Martinelli -- Chapter 1. Branding -- Chapter 2. Community relations -- Chapter 3. Integrated communication -- Chapter 4. Financial communication -- Chapter 5. Issue advocacy -- Chapter 6. Health communication -- Chapter 7. Crisis communication -- Chapter 8. Further views in public relations strategy -- Appendix: Consulting 101 / Robert S. Pritchard and Cylor Spaulding -- Index. |
| ctrlnum | (OCoLC)1224019950 |
| dewey-full | 659.2 |
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Cases in public relations strategy / editors, Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding. Thousand Oaks, California : SAGE Publications, Inc., [2019] ©2019 1 online resource text txt rdacontent computer rdamedia online resource rdacarrier text file rdaft Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn. Includes bibliographical references and index. Preface: An Introduction to Public Relations Case Studies and Strategy / Burton St. John III and Diana Knott Martinelli -- Chapter 1. Branding -- Chapter 2. Community relations -- Chapter 3. Integrated communication -- Chapter 4. Financial communication -- Chapter 5. Issue advocacy -- Chapter 6. Health communication -- Chapter 7. Crisis communication -- Chapter 8. Further views in public relations strategy -- Appendix: Consulting 101 / Robert S. Pritchard and Cylor Spaulding -- Index. Public relations Case studies. Public relations Study and teaching. Relations publiques Études de cas. Relations publiques Étude et enseignement. Public relations fast Case studies fast St. John, Burton, 1957- editor. https://id.oclc.org/worldcat/entity/E39PCjvGmKkRXQpGWMHXvwRxWC http://id.loc.gov/authorities/names/n2009044988 Martinelli, Diana Knott, editor. Pritchard, Robert S., editor. http://id.loc.gov/authorities/names/n80008599 Spaulding, Cylor, editor. has work: Cases in public relations strategy (Text) https://id.oclc.org/worldcat/entity/E39PCFGpCYFcCRwxT9YwHv6mgq https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781506349152 1506349153 (DLC) 2018013001 (OCoLC)1040245258 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2685426 Volltext |
| spellingShingle | Cases in public relations strategy / Preface: An Introduction to Public Relations Case Studies and Strategy / Burton St. John III and Diana Knott Martinelli -- Chapter 1. Branding -- Chapter 2. Community relations -- Chapter 3. Integrated communication -- Chapter 4. Financial communication -- Chapter 5. Issue advocacy -- Chapter 6. Health communication -- Chapter 7. Crisis communication -- Chapter 8. Further views in public relations strategy -- Appendix: Consulting 101 / Robert S. Pritchard and Cylor Spaulding -- Index. Public relations Case studies. Public relations Study and teaching. Relations publiques Études de cas. Relations publiques Étude et enseignement. Public relations fast |
| title | Cases in public relations strategy / |
| title_auth | Cases in public relations strategy / |
| title_exact_search | Cases in public relations strategy / |
| title_full | Cases in public relations strategy / editors, Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding. |
| title_fullStr | Cases in public relations strategy / editors, Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding. |
| title_full_unstemmed | Cases in public relations strategy / editors, Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding. |
| title_short | Cases in public relations strategy / |
| title_sort | cases in public relations strategy |
| topic | Public relations Case studies. Public relations Study and teaching. Relations publiques Études de cas. Relations publiques Étude et enseignement. Public relations fast |
| topic_facet | Public relations Case studies. Public relations Study and teaching. Relations publiques Études de cas. Relations publiques Étude et enseignement. Public relations Case studies |
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