The Fundamentals of Typography /:
Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide det...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Bloomsbury Visual Arts,
2020
|
| Ausgabe: | Third edition |
| Schriftenreihe: | Fundamentals
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (i,198 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781350031944 1350031941 9781474270380 1474270387 |
| Zugangseinschränkungen: | Legal Deposit; |
Internformat
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| 490 | 0 | |a Fundamentals | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- 1. Type and Language: Type and Language -- The alphabet -- Early printing -- 1800s -- The Arts and Crafts movement -- The early 20th century -- 1950s -- 1960s -- 1970s -- 1980s -- 1990s -- Graphic design since 2000 -- Case study -- Typography task -- 2. A Few Basics: Typefaces and fonts -- Typeface anatomy -- Relative and absolute measurements -- X-height -- Basic terminology -- Majuscule and minuscule -- Set width -- The baseline grid -- The golden section -- The Fibonacci sequence -- Dividing the page -- Standard paper sizes -- The page - how we read -- Case study -- Typography task -- 3. Letterforms: Type families -- Typeweight variations -- Frutiger's grid -- Types of serif -- Fractions -- Superscript and subscript -- Numerals -- Diacritical marks -- Punctuation -- Drop and standing capitals -- Dashes -- Character spacing -- Expert sets and special characters -- Small capitals -- Ligatures, diphthongs and sans serif logotypes -- Italic and oblique -- Type classification systems -- newspaper text faces -- Case study -- Typography task -- 4. Words and Paragraphs: Calculating line lengths -- Kerning -- Automated kerning tables -- Alignment -- Word spacing, hyphenation and justification -- Type detailing -- Leading -- Indents -- Indexes -- Case study -- Typography task -- 5. Using Type: Hierarchy -- Color -- Surprint, overprint, knockout and reverse -- Printing and type realization -- Grids and fonts -- Generating type -- Vectors and rasters -- Legibility and readability -- Texture -- Type as image -- Concrete poetry, typograms, trompe l'oeil and calligrams -- Humor -- Environmental typography -- Vernacular -- Appropriation -- Ownership -- Case study -- Typography task -- Conclusion -- Working with ethics -- Further reading -- Glossary -- Index -- Credits. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively. | ||
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| author | Ambrose, Gavin Harris, Paul Theodosiou, Sallyanne |
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| contents | Introduction -- 1. Type and Language: Type and Language -- The alphabet -- Early printing -- 1800s -- The Arts and Crafts movement -- The early 20th century -- 1950s -- 1960s -- 1970s -- 1980s -- 1990s -- Graphic design since 2000 -- Case study -- Typography task -- 2. A Few Basics: Typefaces and fonts -- Typeface anatomy -- Relative and absolute measurements -- X-height -- Basic terminology -- Majuscule and minuscule -- Set width -- The baseline grid -- The golden section -- The Fibonacci sequence -- Dividing the page -- Standard paper sizes -- The page - how we read -- Case study -- Typography task -- 3. Letterforms: Type families -- Typeweight variations -- Frutiger's grid -- Types of serif -- Fractions -- Superscript and subscript -- Numerals -- Diacritical marks -- Punctuation -- Drop and standing capitals -- Dashes -- Character spacing -- Expert sets and special characters -- Small capitals -- Ligatures, diphthongs and sans serif logotypes -- Italic and oblique -- Type classification systems -- newspaper text faces -- Case study -- Typography task -- 4. Words and Paragraphs: Calculating line lengths -- Kerning -- Automated kerning tables -- Alignment -- Word spacing, hyphenation and justification -- Type detailing -- Leading -- Indents -- Indexes -- Case study -- Typography task -- 5. Using Type: Hierarchy -- Color -- Surprint, overprint, knockout and reverse -- Printing and type realization -- Grids and fonts -- Generating type -- Vectors and rasters -- Legibility and readability -- Texture -- Type as image -- Concrete poetry, typograms, trompe l'oeil and calligrams -- Humor -- Environmental typography -- Vernacular -- Appropriation -- Ownership -- Case study -- Typography task -- Conclusion -- Working with ethics -- Further reading -- Glossary -- Index -- Credits. |
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| dewey-full | 686.22 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 686 - Printing and related activities |
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| dewey-search | 686.22 |
| dewey-sort | 3686.22 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| edition | Third edition |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:30:06Z |
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| isbn | 9781350031944 1350031941 9781474270380 1474270387 |
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| spelling | Ambrose, Gavin, author. The Fundamentals of Typography / Gavin Ambrose, Paul Harris, Sallyanne Theodosiou Third edition London : Bloomsbury Visual Arts, 2020 1 online resource (i,198 pages) text rdacontent computer rdamedia online resource rdacarrier Fundamentals Includes index. Introduction -- 1. Type and Language: Type and Language -- The alphabet -- Early printing -- 1800s -- The Arts and Crafts movement -- The early 20th century -- 1950s -- 1960s -- 1970s -- 1980s -- 1990s -- Graphic design since 2000 -- Case study -- Typography task -- 2. A Few Basics: Typefaces and fonts -- Typeface anatomy -- Relative and absolute measurements -- X-height -- Basic terminology -- Majuscule and minuscule -- Set width -- The baseline grid -- The golden section -- The Fibonacci sequence -- Dividing the page -- Standard paper sizes -- The page - how we read -- Case study -- Typography task -- 3. Letterforms: Type families -- Typeweight variations -- Frutiger's grid -- Types of serif -- Fractions -- Superscript and subscript -- Numerals -- Diacritical marks -- Punctuation -- Drop and standing capitals -- Dashes -- Character spacing -- Expert sets and special characters -- Small capitals -- Ligatures, diphthongs and sans serif logotypes -- Italic and oblique -- Type classification systems -- newspaper text faces -- Case study -- Typography task -- 4. Words and Paragraphs: Calculating line lengths -- Kerning -- Automated kerning tables -- Alignment -- Word spacing, hyphenation and justification -- Type detailing -- Leading -- Indents -- Indexes -- Case study -- Typography task -- 5. Using Type: Hierarchy -- Color -- Surprint, overprint, knockout and reverse -- Printing and type realization -- Grids and fonts -- Generating type -- Vectors and rasters -- Legibility and readability -- Texture -- Type as image -- Concrete poetry, typograms, trompe l'oeil and calligrams -- Humor -- Environmental typography -- Vernacular -- Appropriation -- Ownership -- Case study -- Typography task -- Conclusion -- Working with ethics -- Further reading -- Glossary -- Index -- Credits. Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL Includes bibliographical references and index. Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively. Graphic design (Typography) http://id.loc.gov/authorities/subjects/sh97005138 Printing. http://id.loc.gov/authorities/subjects/sh85106751 Arts graphiques. Typography & lettering. bicssc Graphic design. bicssc Design Graphic Arts General. bisacsh Design Graphic Arts Typography. bisacsh Graphic design (Typography) fast Printing fast Harris, Paul, author. Theodosiou, Sallyanne, author. Original 9781474270366 1474270360 (OCoLC)1180273976 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2757750 Volltext |
| spellingShingle | Ambrose, Gavin Harris, Paul Theodosiou, Sallyanne The Fundamentals of Typography / Introduction -- 1. Type and Language: Type and Language -- The alphabet -- Early printing -- 1800s -- The Arts and Crafts movement -- The early 20th century -- 1950s -- 1960s -- 1970s -- 1980s -- 1990s -- Graphic design since 2000 -- Case study -- Typography task -- 2. A Few Basics: Typefaces and fonts -- Typeface anatomy -- Relative and absolute measurements -- X-height -- Basic terminology -- Majuscule and minuscule -- Set width -- The baseline grid -- The golden section -- The Fibonacci sequence -- Dividing the page -- Standard paper sizes -- The page - how we read -- Case study -- Typography task -- 3. Letterforms: Type families -- Typeweight variations -- Frutiger's grid -- Types of serif -- Fractions -- Superscript and subscript -- Numerals -- Diacritical marks -- Punctuation -- Drop and standing capitals -- Dashes -- Character spacing -- Expert sets and special characters -- Small capitals -- Ligatures, diphthongs and sans serif logotypes -- Italic and oblique -- Type classification systems -- newspaper text faces -- Case study -- Typography task -- 4. Words and Paragraphs: Calculating line lengths -- Kerning -- Automated kerning tables -- Alignment -- Word spacing, hyphenation and justification -- Type detailing -- Leading -- Indents -- Indexes -- Case study -- Typography task -- 5. Using Type: Hierarchy -- Color -- Surprint, overprint, knockout and reverse -- Printing and type realization -- Grids and fonts -- Generating type -- Vectors and rasters -- Legibility and readability -- Texture -- Type as image -- Concrete poetry, typograms, trompe l'oeil and calligrams -- Humor -- Environmental typography -- Vernacular -- Appropriation -- Ownership -- Case study -- Typography task -- Conclusion -- Working with ethics -- Further reading -- Glossary -- Index -- Credits. Graphic design (Typography) http://id.loc.gov/authorities/subjects/sh97005138 Printing. http://id.loc.gov/authorities/subjects/sh85106751 Arts graphiques. Typography & lettering. bicssc Graphic design. bicssc Design Graphic Arts General. bisacsh Design Graphic Arts Typography. bisacsh Graphic design (Typography) fast Printing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh97005138 http://id.loc.gov/authorities/subjects/sh85106751 |
| title | The Fundamentals of Typography / |
| title_auth | The Fundamentals of Typography / |
| title_exact_search | The Fundamentals of Typography / |
| title_full | The Fundamentals of Typography / Gavin Ambrose, Paul Harris, Sallyanne Theodosiou |
| title_fullStr | The Fundamentals of Typography / Gavin Ambrose, Paul Harris, Sallyanne Theodosiou |
| title_full_unstemmed | The Fundamentals of Typography / Gavin Ambrose, Paul Harris, Sallyanne Theodosiou |
| title_short | The Fundamentals of Typography / |
| title_sort | fundamentals of typography |
| topic | Graphic design (Typography) http://id.loc.gov/authorities/subjects/sh97005138 Printing. http://id.loc.gov/authorities/subjects/sh85106751 Arts graphiques. Typography & lettering. bicssc Graphic design. bicssc Design Graphic Arts General. bisacsh Design Graphic Arts Typography. bisacsh Graphic design (Typography) fast Printing fast |
| topic_facet | Graphic design (Typography) Printing. Arts graphiques. Typography & lettering. Graphic design. Design Graphic Arts General. Design Graphic Arts Typography. Printing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2757750 |
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