Ultimate guide to social media marketing /:
When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Irvine :
Entrepreneur Press,
2020.
|
| Schriftenreihe: | Ultimate.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapch. |
| Beschreibung: | 1 online resource (198 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1613084323 9781613084328 |
Internformat
MARC
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| 100 | 1 | |a Butow, Eric., |e author. | |
| 245 | 1 | 0 | |a Ultimate guide to social media marketing / |c Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. |
| 246 | 1 | 0 | |a Social media marketing |
| 246 | 1 | 0 | |a Entrepreneur Magazine's ultimate guide to social media marketing |
| 264 | 1 | |a Irvine : |b Entrepreneur Press, |c 2020. | |
| 300 | |a 1 online resource (198 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- What to Expect in This Book -- Chapter 1: The Power of Social Media -- Being Social on Social Media -- How Online Relationships Benefit Offline -- Chapter 2: Understand Today's Social Networks -- Facebook -- LinkedIn -- YouTube -- Instagram -- Twitter -- WhatsApp -- Pinterest -- Snapchat -- Reddit -- TikTok -- Chapter 3: The Roles of Social Media and Content Marketing -- Social Sharing -- Authority Building -- Broadcast Teaching -- Influencer Marketing -- Dark Social Media -- Paid Social Media -- At the End of the Day | |
| 505 | 8 | |a Chapter 4: Craft Your Social Media Strategy -- Determine Your Strengths -- Determine Your Assets -- Determine Your Goals -- Determine Your Plan -- Chapter 5: Understand Today's Format Types -- Graphic Requirements -- Photos in Your Posts -- Social Network Icon Rules -- Video Requirements -- Link Requirements -- Chapter 6: Create Images for Social Media -- Determine Image Criteria -- How to Find Great Images -- Social Media Imagery Best Practices -- Recommended Tools -- Chapter 7: Create Video for Social Media -- Why Video Is Effective -- Publishing and Broadcasting Social Video | |
| 505 | 8 | |a Live Video Tactics -- Recorded Video Tactics -- Short vs. Long Videos -- Video Gear -- Video Best Practices -- Chapter 8: Leverage Chatbots and Automation -- Chatbots Defined -- How to Start Your First Chatbot -- Chapter 9: Leverage Paid Social Media -- Google Ads -- Facebook Ads -- The Power of Search + Remarketing -- Other Platforms -- Wrapping Up -- Chapter 10: Leverage Influencer Marketing -- What Influencer Marketing Really Means -- How to Identify Influencers to Work With -- How to Spark Relationships -- How to Work with Influencers -- Influencer Marketing Administrative Details | |
| 505 | 8 | |a What Influencer Marketing Success Looks Like -- Chapter 11: Repurpose and Reuse Social Content -- Technique 1: Live Video -- Technique 2: User-Generated Content -- Technique 3: Embedded Social Media Posts -- Technique 4: Turn Discussions Into Blog Posts -- Technique 5: Ask Questions -- Chapter 12: Build Your Marketing Team -- Internal vs. External Team -- Team Roles -- Assembling Your Team -- Team Documentation and Support -- Recommended Tools -- Chapter 13: Measure Success -- Understanding Analytics -- Qualitative Metrics -- Quantitative Metrics -- Tools -- What's Next | |
| 505 | 8 | |a Chapter 14: Adapt to a Changing Medium -- Follow the Path -- Take a Beat -- Have a Go -- Get on Board -- Correct the Course -- Appendix: Resources -- Editing Images -- Social Media Blogs and Bloggers -- Social Media Communities -- Social Media Management Tools -- Sourcing Images -- For More Reading -- Glossary -- About the Authors -- Eric Butow -- Jenn Herman -- Stephanie Liu -- Amanda Robinson -- Mike Allton -- Index | |
| 520 | |a When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapch. | ||
| 588 | 0 | |a Online resource; title from PDF title page (viewed September 28, 2020). | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 700 | 1 | |a Herman, Jenn. |0 http://id.loc.gov/authorities/names/no2018022032 | |
| 700 | 1 | |a Liu, Stephanie. | |
| 700 | 1 | |a Robinson, Amanda. | |
| 700 | 1 | |a Allton, Mike. | |
| 758 | |i has work: |a Ultimate guide to social media marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFYwyxMgWfjyWMPBCm8PkP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Butow, Eric. |t Ultimate Guide to Social Media Marketing. |d Irvine : Entrepreneur Press, ©2020 |
| 830 | 0 | |a Ultimate. | |
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Datensatz im Suchindex
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| contents | Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- What to Expect in This Book -- Chapter 1: The Power of Social Media -- Being Social on Social Media -- How Online Relationships Benefit Offline -- Chapter 2: Understand Today's Social Networks -- Facebook -- LinkedIn -- YouTube -- Instagram -- Twitter -- WhatsApp -- Pinterest -- Snapchat -- Reddit -- TikTok -- Chapter 3: The Roles of Social Media and Content Marketing -- Social Sharing -- Authority Building -- Broadcast Teaching -- Influencer Marketing -- Dark Social Media -- Paid Social Media -- At the End of the Day Chapter 4: Craft Your Social Media Strategy -- Determine Your Strengths -- Determine Your Assets -- Determine Your Goals -- Determine Your Plan -- Chapter 5: Understand Today's Format Types -- Graphic Requirements -- Photos in Your Posts -- Social Network Icon Rules -- Video Requirements -- Link Requirements -- Chapter 6: Create Images for Social Media -- Determine Image Criteria -- How to Find Great Images -- Social Media Imagery Best Practices -- Recommended Tools -- Chapter 7: Create Video for Social Media -- Why Video Is Effective -- Publishing and Broadcasting Social Video Live Video Tactics -- Recorded Video Tactics -- Short vs. Long Videos -- Video Gear -- Video Best Practices -- Chapter 8: Leverage Chatbots and Automation -- Chatbots Defined -- How to Start Your First Chatbot -- Chapter 9: Leverage Paid Social Media -- Google Ads -- Facebook Ads -- The Power of Search + Remarketing -- Other Platforms -- Wrapping Up -- Chapter 10: Leverage Influencer Marketing -- What Influencer Marketing Really Means -- How to Identify Influencers to Work With -- How to Spark Relationships -- How to Work with Influencers -- Influencer Marketing Administrative Details What Influencer Marketing Success Looks Like -- Chapter 11: Repurpose and Reuse Social Content -- Technique 1: Live Video -- Technique 2: User-Generated Content -- Technique 3: Embedded Social Media Posts -- Technique 4: Turn Discussions Into Blog Posts -- Technique 5: Ask Questions -- Chapter 12: Build Your Marketing Team -- Internal vs. External Team -- Team Roles -- Assembling Your Team -- Team Documentation and Support -- Recommended Tools -- Chapter 13: Measure Success -- Understanding Analytics -- Qualitative Metrics -- Quantitative Metrics -- Tools -- What's Next Chapter 14: Adapt to a Changing Medium -- Follow the Path -- Take a Beat -- Have a Go -- Get on Board -- Correct the Course -- Appendix: Resources -- Editing Images -- Social Media Blogs and Bloggers -- Social Media Communities -- Social Media Management Tools -- Sourcing Images -- For More Reading -- Glossary -- About the Authors -- Eric Butow -- Jenn Herman -- Stephanie Liu -- Amanda Robinson -- Mike Allton -- Index |
| ctrlnum | (OCoLC)1181846577 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:30:01Z |
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| series | Ultimate. |
| series2 | Ultimate |
| spelling | Butow, Eric., author. Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. Social media marketing Entrepreneur Magazine's ultimate guide to social media marketing Irvine : Entrepreneur Press, 2020. 1 online resource (198 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Ultimate Print version record. Includes bibliographical references and index. Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- What to Expect in This Book -- Chapter 1: The Power of Social Media -- Being Social on Social Media -- How Online Relationships Benefit Offline -- Chapter 2: Understand Today's Social Networks -- Facebook -- LinkedIn -- YouTube -- Instagram -- Twitter -- WhatsApp -- Pinterest -- Snapchat -- Reddit -- TikTok -- Chapter 3: The Roles of Social Media and Content Marketing -- Social Sharing -- Authority Building -- Broadcast Teaching -- Influencer Marketing -- Dark Social Media -- Paid Social Media -- At the End of the Day Chapter 4: Craft Your Social Media Strategy -- Determine Your Strengths -- Determine Your Assets -- Determine Your Goals -- Determine Your Plan -- Chapter 5: Understand Today's Format Types -- Graphic Requirements -- Photos in Your Posts -- Social Network Icon Rules -- Video Requirements -- Link Requirements -- Chapter 6: Create Images for Social Media -- Determine Image Criteria -- How to Find Great Images -- Social Media Imagery Best Practices -- Recommended Tools -- Chapter 7: Create Video for Social Media -- Why Video Is Effective -- Publishing and Broadcasting Social Video Live Video Tactics -- Recorded Video Tactics -- Short vs. Long Videos -- Video Gear -- Video Best Practices -- Chapter 8: Leverage Chatbots and Automation -- Chatbots Defined -- How to Start Your First Chatbot -- Chapter 9: Leverage Paid Social Media -- Google Ads -- Facebook Ads -- The Power of Search + Remarketing -- Other Platforms -- Wrapping Up -- Chapter 10: Leverage Influencer Marketing -- What Influencer Marketing Really Means -- How to Identify Influencers to Work With -- How to Spark Relationships -- How to Work with Influencers -- Influencer Marketing Administrative Details What Influencer Marketing Success Looks Like -- Chapter 11: Repurpose and Reuse Social Content -- Technique 1: Live Video -- Technique 2: User-Generated Content -- Technique 3: Embedded Social Media Posts -- Technique 4: Turn Discussions Into Blog Posts -- Technique 5: Ask Questions -- Chapter 12: Build Your Marketing Team -- Internal vs. External Team -- Team Roles -- Assembling Your Team -- Team Documentation and Support -- Recommended Tools -- Chapter 13: Measure Success -- Understanding Analytics -- Qualitative Metrics -- Quantitative Metrics -- Tools -- What's Next Chapter 14: Adapt to a Changing Medium -- Follow the Path -- Take a Beat -- Have a Go -- Get on Board -- Correct the Course -- Appendix: Resources -- Editing Images -- Social Media Blogs and Bloggers -- Social Media Communities -- Social Media Management Tools -- Sourcing Images -- For More Reading -- Glossary -- About the Authors -- Eric Butow -- Jenn Herman -- Stephanie Liu -- Amanda Robinson -- Mike Allton -- Index When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapch. Online resource; title from PDF title page (viewed September 28, 2020). Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media Economic aspects. Marketing sur Internet. Médias sociaux Aspect économique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet marketing fast Social media Economic aspects fast Herman, Jenn. http://id.loc.gov/authorities/names/no2018022032 Liu, Stephanie. Robinson, Amanda. Allton, Mike. has work: Ultimate guide to social media marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFYwyxMgWfjyWMPBCm8PkP https://id.oclc.org/worldcat/ontology/hasWork Print version: Butow, Eric. Ultimate Guide to Social Media Marketing. Irvine : Entrepreneur Press, ©2020 Ultimate. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2516921 Volltext |
| spellingShingle | Butow, Eric Ultimate guide to social media marketing / Ultimate. Cover -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- What to Expect in This Book -- Chapter 1: The Power of Social Media -- Being Social on Social Media -- How Online Relationships Benefit Offline -- Chapter 2: Understand Today's Social Networks -- Facebook -- LinkedIn -- YouTube -- Instagram -- Twitter -- WhatsApp -- Pinterest -- Snapchat -- Reddit -- TikTok -- Chapter 3: The Roles of Social Media and Content Marketing -- Social Sharing -- Authority Building -- Broadcast Teaching -- Influencer Marketing -- Dark Social Media -- Paid Social Media -- At the End of the Day Chapter 4: Craft Your Social Media Strategy -- Determine Your Strengths -- Determine Your Assets -- Determine Your Goals -- Determine Your Plan -- Chapter 5: Understand Today's Format Types -- Graphic Requirements -- Photos in Your Posts -- Social Network Icon Rules -- Video Requirements -- Link Requirements -- Chapter 6: Create Images for Social Media -- Determine Image Criteria -- How to Find Great Images -- Social Media Imagery Best Practices -- Recommended Tools -- Chapter 7: Create Video for Social Media -- Why Video Is Effective -- Publishing and Broadcasting Social Video Live Video Tactics -- Recorded Video Tactics -- Short vs. Long Videos -- Video Gear -- Video Best Practices -- Chapter 8: Leverage Chatbots and Automation -- Chatbots Defined -- How to Start Your First Chatbot -- Chapter 9: Leverage Paid Social Media -- Google Ads -- Facebook Ads -- The Power of Search + Remarketing -- Other Platforms -- Wrapping Up -- Chapter 10: Leverage Influencer Marketing -- What Influencer Marketing Really Means -- How to Identify Influencers to Work With -- How to Spark Relationships -- How to Work with Influencers -- Influencer Marketing Administrative Details What Influencer Marketing Success Looks Like -- Chapter 11: Repurpose and Reuse Social Content -- Technique 1: Live Video -- Technique 2: User-Generated Content -- Technique 3: Embedded Social Media Posts -- Technique 4: Turn Discussions Into Blog Posts -- Technique 5: Ask Questions -- Chapter 12: Build Your Marketing Team -- Internal vs. External Team -- Team Roles -- Assembling Your Team -- Team Documentation and Support -- Recommended Tools -- Chapter 13: Measure Success -- Understanding Analytics -- Qualitative Metrics -- Quantitative Metrics -- Tools -- What's Next Chapter 14: Adapt to a Changing Medium -- Follow the Path -- Take a Beat -- Have a Go -- Get on Board -- Correct the Course -- Appendix: Resources -- Editing Images -- Social Media Blogs and Bloggers -- Social Media Communities -- Social Media Management Tools -- Sourcing Images -- For More Reading -- Glossary -- About the Authors -- Eric Butow -- Jenn Herman -- Stephanie Liu -- Amanda Robinson -- Mike Allton -- Index Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media Economic aspects. Marketing sur Internet. Médias sociaux Aspect économique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet marketing fast Social media Economic aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh95005028 |
| title | Ultimate guide to social media marketing / |
| title_alt | Social media marketing Entrepreneur Magazine's ultimate guide to social media marketing |
| title_auth | Ultimate guide to social media marketing / |
| title_exact_search | Ultimate guide to social media marketing / |
| title_full | Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. |
| title_fullStr | Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. |
| title_full_unstemmed | Ultimate guide to social media marketing / Eric Butow, Mike Allton, Jenn Herman, Stephanie Liu, Amanda Robinson. |
| title_short | Ultimate guide to social media marketing / |
| title_sort | ultimate guide to social media marketing |
| topic | Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Social media Economic aspects. Marketing sur Internet. Médias sociaux Aspect économique. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet marketing fast Social media Economic aspects fast |
| topic_facet | Internet marketing. Social media Economic aspects. Marketing sur Internet. Médias sociaux Aspect économique. BUSINESS & ECONOMICS Advertising & Promotion. Internet marketing Social media Economic aspects |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2516921 |
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