The quest for attention :: nonprofit advocacy in a social media age /
"Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-sa...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
2020.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"-- |
| Beschreibung: | 1 online resource (viii, 248 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1503613089 9781503613089 |
Internformat
MARC
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments -- 1. Social media and nonprofit advocacy: the beginning of a new paradigm -- 2. The context of social media advocacy -- 3. Getting attention: an organization-level analysis -- 4. Building an explanatory model at the message level -- 5. Beyond clicktivism: from attention to impact -- 6. The future of nonprofit advocacy in a data-driven world -- Methodological appendix to Chapter 4 -- Notes -- References -- Index. | |
| 520 | |a "Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"-- |c Provided by publisher | ||
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| 650 | 2 | |a Social Media |0 https://id.nlm.nih.gov/mesh/D061108 | |
| 650 | 6 | |a Associations sans but lucratif |x Activité politique. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Nonprofit Organizations & Charities |x General. |2 bisacsh | |
| 650 | 7 | |a Nonprofit organizations |x Political activity |2 fast | |
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| author | Guo, Chao, 1971- Saxton, Gregory D. (Gregory Douglas) |
| author_GND | http://id.loc.gov/authorities/names/n2014004255 http://id.loc.gov/authorities/names/no2019147028 |
| author_facet | Guo, Chao, 1971- Saxton, Gregory D. (Gregory Douglas) |
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| contents | Acknowledgments -- 1. Social media and nonprofit advocacy: the beginning of a new paradigm -- 2. The context of social media advocacy -- 3. Getting attention: an organization-level analysis -- 4. Building an explanatory model at the message level -- 5. Beyond clicktivism: from attention to impact -- 6. The future of nonprofit advocacy in a data-driven world -- Methodological appendix to Chapter 4 -- Notes -- References -- Index. |
| ctrlnum | (OCoLC)1123188127 |
| dewey-full | 659.2/88 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/88 |
| dewey-search | 659.2/88 |
| dewey-sort | 3659.2 288 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-11-27T13:29:38Z |
| institution | BVB |
| isbn | 1503613089 9781503613089 |
| language | English |
| lccn | 2019045511 |
| oclc_num | 1123188127 |
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| physical | 1 online resource (viii, 248 pages) : illustrations |
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| spelling | Guo, Chao, 1971- author. http://id.loc.gov/authorities/names/n2014004255 The quest for attention : nonprofit advocacy in a social media age / Chao Guo and Gregory D. Saxton. 2007 Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2020. ©2020 1 online resource (viii, 248 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Acknowledgments -- 1. Social media and nonprofit advocacy: the beginning of a new paradigm -- 2. The context of social media advocacy -- 3. Getting attention: an organization-level analysis -- 4. Building an explanatory model at the message level -- 5. Beyond clicktivism: from attention to impact -- 6. The future of nonprofit advocacy in a data-driven world -- Methodological appendix to Chapter 4 -- Notes -- References -- Index. "Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"-- Provided by publisher Print version record and CIP data provided by publisher; resource not viewed. Print version record. Nonprofit organizations Political activity. http://id.loc.gov/authorities/subjects/sh00007074 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Associations sans but lucratif Activité politique. Médias sociaux. social media. aat BUSINESS & ECONOMICS Nonprofit Organizations & Charities General. bisacsh Nonprofit organizations Political activity fast Social media fast Saxton, Gregory D. (Gregory Douglas), author. http://id.loc.gov/authorities/names/no2019147028 has work: The quest for attention (Text) https://id.oclc.org/worldcat/entity/E39PCGpYbM66jFJyqqJpxYGd33 https://id.oclc.org/worldcat/ontology/hasWork Print version: Guo, Chao, 1971- Quest for attention. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2020] 9781503605015 (DLC) 2019045510 (OCoLC)1110442960 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2474233 Volltext |
| spellingShingle | Guo, Chao, 1971- Saxton, Gregory D. (Gregory Douglas) The quest for attention : nonprofit advocacy in a social media age / Acknowledgments -- 1. Social media and nonprofit advocacy: the beginning of a new paradigm -- 2. The context of social media advocacy -- 3. Getting attention: an organization-level analysis -- 4. Building an explanatory model at the message level -- 5. Beyond clicktivism: from attention to impact -- 6. The future of nonprofit advocacy in a data-driven world -- Methodological appendix to Chapter 4 -- Notes -- References -- Index. Nonprofit organizations Political activity. http://id.loc.gov/authorities/subjects/sh00007074 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Associations sans but lucratif Activité politique. Médias sociaux. social media. aat BUSINESS & ECONOMICS Nonprofit Organizations & Charities General. bisacsh Nonprofit organizations Political activity fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh00007074 http://id.loc.gov/authorities/subjects/sh2006007023 https://id.nlm.nih.gov/mesh/D061108 |
| title | The quest for attention : nonprofit advocacy in a social media age / |
| title_auth | The quest for attention : nonprofit advocacy in a social media age / |
| title_exact_search | The quest for attention : nonprofit advocacy in a social media age / |
| title_full | The quest for attention : nonprofit advocacy in a social media age / Chao Guo and Gregory D. Saxton. |
| title_fullStr | The quest for attention : nonprofit advocacy in a social media age / Chao Guo and Gregory D. Saxton. |
| title_full_unstemmed | The quest for attention : nonprofit advocacy in a social media age / Chao Guo and Gregory D. Saxton. |
| title_short | The quest for attention : |
| title_sort | quest for attention nonprofit advocacy in a social media age |
| title_sub | nonprofit advocacy in a social media age / |
| topic | Nonprofit organizations Political activity. http://id.loc.gov/authorities/subjects/sh00007074 Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Associations sans but lucratif Activité politique. Médias sociaux. social media. aat BUSINESS & ECONOMICS Nonprofit Organizations & Charities General. bisacsh Nonprofit organizations Political activity fast Social media fast |
| topic_facet | Nonprofit organizations Political activity. Social media. Social Media Associations sans but lucratif Activité politique. Médias sociaux. social media. BUSINESS & ECONOMICS Nonprofit Organizations & Charities General. Nonprofit organizations Political activity Social media |
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