Crystallizing Public Opinion:
Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
Gespeichert in:
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| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
G & D Media,
2019.
|
| Ausgabe: | Original Classic edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century. |
| Beschreibung: | 1 online resource (105 pages) |
| ISBN: | 1722523840 9781722523848 |
Internformat
MARC
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| 020 | |a 1722523840 | ||
| 020 | |a 9781722523848 |q (electronic bk.) | ||
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| 082 | 7 | |a 302 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Bernays, Edward. | |
| 245 | 1 | 0 | |a Crystallizing Public Opinion |
| 250 | |a Original Classic edition. | ||
| 260 | |a New York : |b G & D Media, |c 2019. | ||
| 300 | |a 1 online resource (105 pages) | ||
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| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title Page; Copyright; Dedication; Contents; Introduction; Foreword; Part I: Scope and Functions; 1 The Scope of the Public Relations Counsel; 2 The Public Relations Counsel; the Increased and Increasing Importance of the Profession; 3 The Function of a Special Pleader; Part II: The Group and Herd; 1 What Constitutes Public Opinion?; 2 Is Public Opinion Stubborn or Malleable?; 3 The Interaction of Public Opinion with the Forces That Help to Make It; 4 The Power of Interacting Forces That Go to Make up Public Opinion | |
| 505 | 8 | |a 5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel6 The Group and Herd Are the Basic Mechanisms of Public Change; 7 The Application of These Principles; Part III: Technique and Method; 1 The Public Can Be Reached Only Through Established Mediums of Communication; 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations; 3 An Outline of Methods Practicable in Modifying the Point of View of a Group | |
| 505 | 8 | |a Part IV: Ethical Relations1 A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; 2 His Obligations to the Public as a Special Pleader | |
| 520 | |a Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century. | ||
| 650 | 0 | |a Public opinion. |0 http://id.loc.gov/authorities/subjects/sh85108736 | |
| 650 | 0 | |a Social psychology. |0 http://id.loc.gov/authorities/subjects/sh85123994 | |
| 650 | 0 | |a Publicity. |0 http://id.loc.gov/authorities/subjects/sh85108869 | |
| 650 | 2 | |a Public Opinion |0 https://id.nlm.nih.gov/mesh/D011639 | |
| 650 | 2 | |a Psychology, Social |0 https://id.nlm.nih.gov/mesh/D011593 | |
| 650 | 2 | |a Advertising. | |
| 650 | 6 | |a Opinion publique. | |
| 650 | 6 | |a Psychologie sociale. | |
| 650 | 6 | |a Publicité. | |
| 650 | 7 | |a social psychology. |2 aat | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a Public opinion |2 fast | |
| 650 | 7 | |a Publicity |2 fast | |
| 650 | 7 | |a Social psychology |2 fast | |
| 700 | 1 | |a Horowitz, Mitch. | |
| 776 | 0 | 8 | |i Print version: |a Bernays, Edward. |t Crystallizing Public Opinion (Original Classic Edition). |d New York : G & D Media, ©2019 |z 9781722502805 |
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| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5897013 | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-on1122448553 |
|---|---|
| _version_ | 1816882502106611713 |
| adam_text | |
| any_adam_object | |
| author | Bernays, Edward |
| author2 | Horowitz, Mitch |
| author2_role | |
| author2_variant | m h mh |
| author_facet | Bernays, Edward Horowitz, Mitch |
| author_role | |
| author_sort | Bernays, Edward |
| author_variant | e b eb |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HM1236 |
| callnumber-raw | HM1236 .B47 2019 |
| callnumber-search | HM1236 .B47 2019 |
| callnumber-sort | HM 41236 B47 42019 |
| callnumber-subject | HM - Sociology |
| collection | ZDB-4-EBA |
| contents | Cover; Title Page; Copyright; Dedication; Contents; Introduction; Foreword; Part I: Scope and Functions; 1 The Scope of the Public Relations Counsel; 2 The Public Relations Counsel; the Increased and Increasing Importance of the Profession; 3 The Function of a Special Pleader; Part II: The Group and Herd; 1 What Constitutes Public Opinion?; 2 Is Public Opinion Stubborn or Malleable?; 3 The Interaction of Public Opinion with the Forces That Help to Make It; 4 The Power of Interacting Forces That Go to Make up Public Opinion 5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel6 The Group and Herd Are the Basic Mechanisms of Public Change; 7 The Application of These Principles; Part III: Technique and Method; 1 The Public Can Be Reached Only Through Established Mediums of Communication; 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations; 3 An Outline of Methods Practicable in Modifying the Point of View of a Group Part IV: Ethical Relations1 A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; 2 His Obligations to the Public as a Special Pleader |
| ctrlnum | (OCoLC)1122448553 |
| dewey-full | 302 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302 |
| dewey-search | 302 |
| dewey-sort | 3302 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | Original Classic edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBA-on1122448553 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:29:38Z |
| institution | BVB |
| isbn | 1722523840 9781722523848 |
| language | English |
| oclc_num | 1122448553 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (105 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | G & D Media, |
| record_format | marc |
| spelling | Bernays, Edward. Crystallizing Public Opinion Original Classic edition. New York : G & D Media, 2019. 1 online resource (105 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Cover; Title Page; Copyright; Dedication; Contents; Introduction; Foreword; Part I: Scope and Functions; 1 The Scope of the Public Relations Counsel; 2 The Public Relations Counsel; the Increased and Increasing Importance of the Profession; 3 The Function of a Special Pleader; Part II: The Group and Herd; 1 What Constitutes Public Opinion?; 2 Is Public Opinion Stubborn or Malleable?; 3 The Interaction of Public Opinion with the Forces That Help to Make It; 4 The Power of Interacting Forces That Go to Make up Public Opinion 5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel6 The Group and Herd Are the Basic Mechanisms of Public Change; 7 The Application of These Principles; Part III: Technique and Method; 1 The Public Can Be Reached Only Through Established Mediums of Communication; 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations; 3 An Outline of Methods Practicable in Modifying the Point of View of a Group Part IV: Ethical Relations1 A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; 2 His Obligations to the Public as a Special Pleader Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century. Public opinion. http://id.loc.gov/authorities/subjects/sh85108736 Social psychology. http://id.loc.gov/authorities/subjects/sh85123994 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Public Opinion https://id.nlm.nih.gov/mesh/D011639 Psychology, Social https://id.nlm.nih.gov/mesh/D011593 Advertising. Opinion publique. Psychologie sociale. Publicité. social psychology. aat advertising. aat Public opinion fast Publicity fast Social psychology fast Horowitz, Mitch. Print version: Bernays, Edward. Crystallizing Public Opinion (Original Classic Edition). New York : G & D Media, ©2019 9781722502805 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2252860 Volltext |
| spellingShingle | Bernays, Edward Crystallizing Public Opinion Cover; Title Page; Copyright; Dedication; Contents; Introduction; Foreword; Part I: Scope and Functions; 1 The Scope of the Public Relations Counsel; 2 The Public Relations Counsel; the Increased and Increasing Importance of the Profession; 3 The Function of a Special Pleader; Part II: The Group and Herd; 1 What Constitutes Public Opinion?; 2 Is Public Opinion Stubborn or Malleable?; 3 The Interaction of Public Opinion with the Forces That Help to Make It; 4 The Power of Interacting Forces That Go to Make up Public Opinion 5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel6 The Group and Herd Are the Basic Mechanisms of Public Change; 7 The Application of These Principles; Part III: Technique and Method; 1 The Public Can Be Reached Only Through Established Mediums of Communication; 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations; 3 An Outline of Methods Practicable in Modifying the Point of View of a Group Part IV: Ethical Relations1 A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; 2 His Obligations to the Public as a Special Pleader Public opinion. http://id.loc.gov/authorities/subjects/sh85108736 Social psychology. http://id.loc.gov/authorities/subjects/sh85123994 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Public Opinion https://id.nlm.nih.gov/mesh/D011639 Psychology, Social https://id.nlm.nih.gov/mesh/D011593 Advertising. Opinion publique. Psychologie sociale. Publicité. social psychology. aat advertising. aat Public opinion fast Publicity fast Social psychology fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108736 http://id.loc.gov/authorities/subjects/sh85123994 http://id.loc.gov/authorities/subjects/sh85108869 https://id.nlm.nih.gov/mesh/D011639 https://id.nlm.nih.gov/mesh/D011593 |
| title | Crystallizing Public Opinion |
| title_auth | Crystallizing Public Opinion |
| title_exact_search | Crystallizing Public Opinion |
| title_full | Crystallizing Public Opinion |
| title_fullStr | Crystallizing Public Opinion |
| title_full_unstemmed | Crystallizing Public Opinion |
| title_short | Crystallizing Public Opinion |
| title_sort | crystallizing public opinion |
| topic | Public opinion. http://id.loc.gov/authorities/subjects/sh85108736 Social psychology. http://id.loc.gov/authorities/subjects/sh85123994 Publicity. http://id.loc.gov/authorities/subjects/sh85108869 Public Opinion https://id.nlm.nih.gov/mesh/D011639 Psychology, Social https://id.nlm.nih.gov/mesh/D011593 Advertising. Opinion publique. Psychologie sociale. Publicité. social psychology. aat advertising. aat Public opinion fast Publicity fast Social psychology fast |
| topic_facet | Public opinion. Social psychology. Publicity. Public Opinion Psychology, Social Advertising. Opinion publique. Psychologie sociale. Publicité. social psychology. advertising. Public opinion Publicity Social psychology |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2252860 |
| work_keys_str_mv | AT bernaysedward crystallizingpublicopinion AT horowitzmitch crystallizingpublicopinion |