The gold in the rings :: the people and events that transformed the Olympic Games /
"Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and d...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Urbana :
University of Illinois Press,
[2020]
|
| Schriftenreihe: | Sport and society.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"-- |
| Beschreibung: | 1 online resource (xiii, 336 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780252051531 025205153X |
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| author | Wenn, Stephen R., 1964- Barney, Robert Knight, 1932- |
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| contents | Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The 2009 Copenhagen IOC Session. |
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| indexdate | 2024-11-27T13:29:33Z |
| institution | BVB |
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| language | English |
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| spelling | Wenn, Stephen R., 1964- author. http://id.loc.gov/authorities/names/n2001093128 The gold in the rings : the people and events that transformed the Olympic Games / Stephen R. Wenn and Robert K. Barney. Urbana : University of Illinois Press, [2020] 1 online resource (xiii, 336 pages) text txt rdacontent computer n rdamedia online resource nc rdacarrier Sport and society Includes bibliographical references and index. Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The 2009 Copenhagen IOC Session. "Once a showcase for amateur athletics, the Olympic Games have become a global entertainment colossus powered by corporate sponsorship and professional participation. Stephen R. Wenn and Robert K. Barney offer the inside story of this transformation by examining the far-sighted leadership and decision-making acumen of four International Olympic Committee (IOC) presidents: Avery Brundage, Lord Killanin, Juan Antonio Samaranch, and Jacques Rogge. Blending biography with historical storytelling, the authors explore the evolution of Olympic commercialism from Brundage's uneasy acceptance of television rights fees through the revenue generation strategies that followed the Salt Lake City bid scandal to the present day. Throughout, Wenn and Barney draw on their decades of studying Olympic history to dissect the personalities, conflicts, and controversies behind the Games' embrace of the business of spectacle. Entertaining and expert, The Gold in the Rings maps the Olympics' course from paragon of purity to billion-dollar profits"-- Provided by publisher. Online resource; title from digital title page (viewed on February 20, 2020). International Olympic Committee. International Olympic Committee fast Olympics History. Olympics Economic aspects. Jeux olympiques Histoire. Jeux olympiques Aspect économique. SPORTS & RECREATION General. bisacsh Olympics fast Olympics Economic aspects fast History fast Barney, Robert Knight, 1932- author. http://id.loc.gov/authorities/names/n87808945 has work: The gold in the rings (Text) https://id.oclc.org/worldcat/entity/E39PCGdV3m9qPmbkfYTFJ6Qbbd https://id.oclc.org/worldcat/ontology/hasWork Print version: Wenn, Stephen R., 1964- Gold in the rings. Urbana : [University of Illinois Press], [2020] 9780252042683 (DLC) 2019018152 Sport and society. http://id.loc.gov/authorities/names/n86728384 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2285596 Volltext |
| spellingShingle | Wenn, Stephen R., 1964- Barney, Robert Knight, 1932- The gold in the rings : the people and events that transformed the Olympic Games / Sport and society. Paul Helms versus Avery Brundage -- Melbourne, 1956 -- The Rome Formula -- Willi Daume and Munich, 1972's television legacy -- Los Angeles, 1984 -- "Total Olympic Programme" -- The broadcast marketing agreement -- The Salt Lake City bid scandal -- The European television market -- The 2009 Copenhagen IOC Session. International Olympic Committee. International Olympic Committee fast Olympics History. Olympics Economic aspects. Jeux olympiques Histoire. Jeux olympiques Aspect économique. SPORTS & RECREATION General. bisacsh Olympics fast Olympics Economic aspects fast |
| title | The gold in the rings : the people and events that transformed the Olympic Games / |
| title_auth | The gold in the rings : the people and events that transformed the Olympic Games / |
| title_exact_search | The gold in the rings : the people and events that transformed the Olympic Games / |
| title_full | The gold in the rings : the people and events that transformed the Olympic Games / Stephen R. Wenn and Robert K. Barney. |
| title_fullStr | The gold in the rings : the people and events that transformed the Olympic Games / Stephen R. Wenn and Robert K. Barney. |
| title_full_unstemmed | The gold in the rings : the people and events that transformed the Olympic Games / Stephen R. Wenn and Robert K. Barney. |
| title_short | The gold in the rings : |
| title_sort | gold in the rings the people and events that transformed the olympic games |
| title_sub | the people and events that transformed the Olympic Games / |
| topic | International Olympic Committee. International Olympic Committee fast Olympics History. Olympics Economic aspects. Jeux olympiques Histoire. Jeux olympiques Aspect économique. SPORTS & RECREATION General. bisacsh Olympics fast Olympics Economic aspects fast |
| topic_facet | International Olympic Committee. International Olympic Committee Olympics History. Olympics Economic aspects. Jeux olympiques Histoire. Jeux olympiques Aspect économique. SPORTS & RECREATION General. Olympics Olympics Economic aspects History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2285596 |
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