Customer-Driven Disruption :: Five Strategies to Stay Ahead of the Curve.
Businesses worry about new technologies, but customers are the ultimate disruptors. This book offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. --
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland :
Berrett-Koehler Publishers, Incorporated,
2019.
|
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | Businesses worry about new technologies, but customers are the ultimate disruptors. This book offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. -- |
| Beschreibung: | 1 online resource (188 pages) |
| ISBN: | 9781523099771 1523099771 9781523099764 1523099763 9781523099795 1523099798 |
Internformat
MARC
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| 100 | 1 | |a Sarkar, Suman. | |
| 245 | 1 | 0 | |a Customer-Driven Disruption : |b Five Strategies to Stay Ahead of the Curve. |
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| 300 | |a 1 online resource (188 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction: Disruption Myth; New Strategies for Disruption; Focus; 1. Customers Drive Disruption; Focus on Customer Needs, Not What's Articulated; Recognize That Customer Needs Vary by Country and Geography; Generational Changes Will Drive Future Disruptions; How Generational Changes Affect Businesses; Realizing That Technology and Innovation Do Not Disrupt Companies; Disconnect between Customer Needs and Technology Development; Walmart Versus Amazon; 2. Customer-Focused Strategies Needed to Avoid Disruption | |
| 505 | 8 | |a Why Companies Don't Focus on CustomersFailure of Current Business Strategies; New Customer-Focused Strategies Are Needed to Avoid Disruption; Successful Turnarounds; 3. Customer-Focus Strategy 1: Win with Current Customers Before Chasing After New Ones; Getting Current Customers to Spend More; Increasing Service Levels without Ruining Yourself; Increasing Revenue Profitably; Getting Existing Customers to Spend More; 4. Customer-Focus Strategy 2: Personalization Is Not a Luxury; The Personalization Revolution; Personalization Then and Now; How to Deliver Affordable Personalization | |
| 505 | 8 | |a Making Affordable Personalization a Reality5. Customer-Focus Strategy 3: Customers Won't Wait; Introduce New Products or Services Quickly; After Launch, Plan for Quick Scaling to Keep Up with Demand; Create the Right Service Model; How to Respond Faster to Changing Customer Needs; Responding Faster to Customer Needs; 6. Customer-Focus Strategy 4: Good Enough Is No Longer Good Enough; Step 1: Focus on Quality, Now; Step 2: Set Standards That Customers Can't Resist; Step 3: Optimize Manufacturing for Quality, Not Output; Step 4: Don't Be Afraid to Challenge Industry Norms | |
| 505 | 8 | |a Step 5: Think Supply ChainWinning with Quality; 7. Customer-Focus Strategy 5: Disregard Strategies 1 Through 4; Understanding Future Customer Needs and Developing Strategies for Them; Empowering Teams; Paying Attention to Detail; Business Reinvention; Conclusion: Choosing and Implementing the Strategies; Selecting the Right Customer-Focused Strategies; Changing Organization Perspective; Societal Implications; Appendix: Disruption Assessment; Notes; Acknowledgments; Index; About the Author | |
| 520 | |a Businesses worry about new technologies, but customers are the ultimate disruptors. This book offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. -- |c Edited summary from book. | ||
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 0 | |a Strategic planning. |0 http://id.loc.gov/authorities/subjects/sh85128511 | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Service. |2 bisacsh | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Sarkar, Suman. |t Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. |d Oakland : Berrett-Koehler Publishers, Incorporated, ©2019 |
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|---|---|
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| adam_text | |
| any_adam_object | |
| author | Sarkar, Suman |
| author_facet | Sarkar, Suman |
| author_role | |
| author_sort | Sarkar, Suman |
| author_variant | s s ss |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.5 .S2735 2019eb |
| callnumber-sort | HF 45415.5 S2735 42019EB |
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| contents | Cover; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction: Disruption Myth; New Strategies for Disruption; Focus; 1. Customers Drive Disruption; Focus on Customer Needs, Not What's Articulated; Recognize That Customer Needs Vary by Country and Geography; Generational Changes Will Drive Future Disruptions; How Generational Changes Affect Businesses; Realizing That Technology and Innovation Do Not Disrupt Companies; Disconnect between Customer Needs and Technology Development; Walmart Versus Amazon; 2. Customer-Focused Strategies Needed to Avoid Disruption Why Companies Don't Focus on CustomersFailure of Current Business Strategies; New Customer-Focused Strategies Are Needed to Avoid Disruption; Successful Turnarounds; 3. Customer-Focus Strategy 1: Win with Current Customers Before Chasing After New Ones; Getting Current Customers to Spend More; Increasing Service Levels without Ruining Yourself; Increasing Revenue Profitably; Getting Existing Customers to Spend More; 4. Customer-Focus Strategy 2: Personalization Is Not a Luxury; The Personalization Revolution; Personalization Then and Now; How to Deliver Affordable Personalization Making Affordable Personalization a Reality5. Customer-Focus Strategy 3: Customers Won't Wait; Introduce New Products or Services Quickly; After Launch, Plan for Quick Scaling to Keep Up with Demand; Create the Right Service Model; How to Respond Faster to Changing Customer Needs; Responding Faster to Customer Needs; 6. Customer-Focus Strategy 4: Good Enough Is No Longer Good Enough; Step 1: Focus on Quality, Now; Step 2: Set Standards That Customers Can't Resist; Step 3: Optimize Manufacturing for Quality, Not Output; Step 4: Don't Be Afraid to Challenge Industry Norms Step 5: Think Supply ChainWinning with Quality; 7. Customer-Focus Strategy 5: Disregard Strategies 1 Through 4; Understanding Future Customer Needs and Developing Strategies for Them; Empowering Teams; Paying Attention to Detail; Business Reinvention; Conclusion: Choosing and Implementing the Strategies; Selecting the Right Customer-Focused Strategies; Changing Organization Perspective; Societal Implications; Appendix: Disruption Assessment; Notes; Acknowledgments; Index; About the Author |
| ctrlnum | (OCoLC)1108573499 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Sarkar, Suman. Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. Oakland : Berrett-Koehler Publishers, Incorporated, 2019. 1 online resource (188 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Cover; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction: Disruption Myth; New Strategies for Disruption; Focus; 1. Customers Drive Disruption; Focus on Customer Needs, Not What's Articulated; Recognize That Customer Needs Vary by Country and Geography; Generational Changes Will Drive Future Disruptions; How Generational Changes Affect Businesses; Realizing That Technology and Innovation Do Not Disrupt Companies; Disconnect between Customer Needs and Technology Development; Walmart Versus Amazon; 2. Customer-Focused Strategies Needed to Avoid Disruption Why Companies Don't Focus on CustomersFailure of Current Business Strategies; New Customer-Focused Strategies Are Needed to Avoid Disruption; Successful Turnarounds; 3. Customer-Focus Strategy 1: Win with Current Customers Before Chasing After New Ones; Getting Current Customers to Spend More; Increasing Service Levels without Ruining Yourself; Increasing Revenue Profitably; Getting Existing Customers to Spend More; 4. Customer-Focus Strategy 2: Personalization Is Not a Luxury; The Personalization Revolution; Personalization Then and Now; How to Deliver Affordable Personalization Making Affordable Personalization a Reality5. Customer-Focus Strategy 3: Customers Won't Wait; Introduce New Products or Services Quickly; After Launch, Plan for Quick Scaling to Keep Up with Demand; Create the Right Service Model; How to Respond Faster to Changing Customer Needs; Responding Faster to Customer Needs; 6. Customer-Focus Strategy 4: Good Enough Is No Longer Good Enough; Step 1: Focus on Quality, Now; Step 2: Set Standards That Customers Can't Resist; Step 3: Optimize Manufacturing for Quality, Not Output; Step 4: Don't Be Afraid to Challenge Industry Norms Step 5: Think Supply ChainWinning with Quality; 7. Customer-Focus Strategy 5: Disregard Strategies 1 Through 4; Understanding Future Customer Needs and Developing Strategies for Them; Empowering Teams; Paying Attention to Detail; Business Reinvention; Conclusion: Choosing and Implementing the Strategies; Selecting the Right Customer-Focused Strategies; Changing Organization Perspective; Societal Implications; Appendix: Disruption Assessment; Notes; Acknowledgments; Index; About the Author Businesses worry about new technologies, but customers are the ultimate disruptors. This book offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs. -- Edited summary from book. Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Planification stratégique. BUSINESS & ECONOMICS Customer Service. bisacsh Customer relations fast Strategic planning fast Electronic books. has work: Customer-driven disruption (Text) https://id.oclc.org/worldcat/entity/E39PCGbf9WMFwb4BRJMpM9yrv3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Sarkar, Suman. Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. Oakland : Berrett-Koehler Publishers, Incorporated, ©2019 |
| spellingShingle | Sarkar, Suman Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. Cover; Title Page; Copyright Page; Dedication; Contents; Preface; Introduction: Disruption Myth; New Strategies for Disruption; Focus; 1. Customers Drive Disruption; Focus on Customer Needs, Not What's Articulated; Recognize That Customer Needs Vary by Country and Geography; Generational Changes Will Drive Future Disruptions; How Generational Changes Affect Businesses; Realizing That Technology and Innovation Do Not Disrupt Companies; Disconnect between Customer Needs and Technology Development; Walmart Versus Amazon; 2. Customer-Focused Strategies Needed to Avoid Disruption Why Companies Don't Focus on CustomersFailure of Current Business Strategies; New Customer-Focused Strategies Are Needed to Avoid Disruption; Successful Turnarounds; 3. Customer-Focus Strategy 1: Win with Current Customers Before Chasing After New Ones; Getting Current Customers to Spend More; Increasing Service Levels without Ruining Yourself; Increasing Revenue Profitably; Getting Existing Customers to Spend More; 4. Customer-Focus Strategy 2: Personalization Is Not a Luxury; The Personalization Revolution; Personalization Then and Now; How to Deliver Affordable Personalization Making Affordable Personalization a Reality5. Customer-Focus Strategy 3: Customers Won't Wait; Introduce New Products or Services Quickly; After Launch, Plan for Quick Scaling to Keep Up with Demand; Create the Right Service Model; How to Respond Faster to Changing Customer Needs; Responding Faster to Customer Needs; 6. Customer-Focus Strategy 4: Good Enough Is No Longer Good Enough; Step 1: Focus on Quality, Now; Step 2: Set Standards That Customers Can't Resist; Step 3: Optimize Manufacturing for Quality, Not Output; Step 4: Don't Be Afraid to Challenge Industry Norms Step 5: Think Supply ChainWinning with Quality; 7. Customer-Focus Strategy 5: Disregard Strategies 1 Through 4; Understanding Future Customer Needs and Developing Strategies for Them; Empowering Teams; Paying Attention to Detail; Business Reinvention; Conclusion: Choosing and Implementing the Strategies; Selecting the Right Customer-Focused Strategies; Changing Organization Perspective; Societal Implications; Appendix: Disruption Assessment; Notes; Acknowledgments; Index; About the Author Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Planification stratégique. BUSINESS & ECONOMICS Customer Service. bisacsh Customer relations fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85034963 http://id.loc.gov/authorities/subjects/sh85128511 |
| title | Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. |
| title_auth | Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. |
| title_exact_search | Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. |
| title_full | Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. |
| title_fullStr | Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. |
| title_full_unstemmed | Customer-Driven Disruption : Five Strategies to Stay Ahead of the Curve. |
| title_short | Customer-Driven Disruption : |
| title_sort | customer driven disruption five strategies to stay ahead of the curve |
| title_sub | Five Strategies to Stay Ahead of the Curve. |
| topic | Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Planification stratégique. BUSINESS & ECONOMICS Customer Service. bisacsh Customer relations fast Strategic planning fast |
| topic_facet | Customer relations. Strategic planning. Planification stratégique. BUSINESS & ECONOMICS Customer Service. Customer relations Strategic planning Electronic books. |
| work_keys_str_mv | AT sarkarsuman customerdrivendisruptionfivestrategiestostayaheadofthecurve |