Yo reinaré :: el Divino Niño en la comunicación publicitaria /
The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Spanish |
| Veröffentlicht: |
Bogotá :
Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. |
| Beschreibung: | 1 online resource (174 pages) : color illustrations |
| Bibliographie: | Includes bibliographical references (pages 167-172). |
| ISBN: | 9789587252316 9587252314 |
Internformat
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| 520 | 8 | |a The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. | |
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| author | Arango Lozano, Carlos Andrés Sojo Gómez, Jairo Roberto |
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| discipline | Kunstgeschichte |
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| indexdate | 2024-11-27T13:29:22Z |
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| spelling | Arango Lozano, Carlos Andrés, author. Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. Divino Niño en la comunicación publicitaria Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] ©2018 1 online resource (174 pages) : color illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 167-172). The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. Print version record. Jesus Christ In art. Jesus Christ Cult Colombia. Jésus-Christ Art. Jésus-Christ Culte Colombie. Jésus-Christ Dans l'art. Jesus Christ fast https://id.oclc.org/worldcat/entity/E39PBJcWtWBVPTkM6wHtfK3mh3 Commercial art Colombia. Religion in advertising Colombia. Symbolism in advertising Colombia. Popular culture Colombia Religious aspects. Colombia Religious life and customs. Art publicitaire Colombie. Religion dans la publicité Colombie. Symbolisme dans la publicité Colombie. Culture populaire Colombie Aspect religieux. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Popular culture Religious aspects fast Commercial art fast Cults fast Popular culture Religious aspects Catholic Church fast Religion in advertising fast Symbolism in advertising fast Colombia fast https://id.oclc.org/worldcat/entity/E39PBJw4Fqg34rWwgmFXfvKKh3 Colombia Bogotá fast https://id.oclc.org/worldcat/entity/E39PBJr3xrDjcMrfytFJc7dfbd Art fast Sojo Gómez, Jairo Roberto, author. Print version: Arango Lozano, Carlos Andrés. Yo reinaré. Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] 9789587252309 (OCoLC)1039256070 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2627317 Volltext |
| spellingShingle | Arango Lozano, Carlos Andrés Sojo Gómez, Jairo Roberto Yo reinaré : el Divino Niño en la comunicación publicitaria / Jesus Christ In art. Jesus Christ Cult Colombia. Jésus-Christ Art. Jésus-Christ Culte Colombie. Jésus-Christ Dans l'art. Jesus Christ fast https://id.oclc.org/worldcat/entity/E39PBJcWtWBVPTkM6wHtfK3mh3 Commercial art Colombia. Religion in advertising Colombia. Symbolism in advertising Colombia. Popular culture Colombia Religious aspects. Art publicitaire Colombie. Religion dans la publicité Colombie. Symbolisme dans la publicité Colombie. Culture populaire Colombie Aspect religieux. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Popular culture Religious aspects fast Commercial art fast Cults fast Popular culture Religious aspects Catholic Church fast Religion in advertising fast Symbolism in advertising fast |
| title | Yo reinaré : el Divino Niño en la comunicación publicitaria / |
| title_alt | Divino Niño en la comunicación publicitaria |
| title_auth | Yo reinaré : el Divino Niño en la comunicación publicitaria / |
| title_exact_search | Yo reinaré : el Divino Niño en la comunicación publicitaria / |
| title_full | Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. |
| title_fullStr | Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. |
| title_full_unstemmed | Yo reinaré : el Divino Niño en la comunicación publicitaria / Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. |
| title_short | Yo reinaré : |
| title_sort | yo reinare el divino nino en la comunicacion publicitaria |
| title_sub | el Divino Niño en la comunicación publicitaria / |
| topic | Jesus Christ In art. Jesus Christ Cult Colombia. Jésus-Christ Art. Jésus-Christ Culte Colombie. Jésus-Christ Dans l'art. Jesus Christ fast https://id.oclc.org/worldcat/entity/E39PBJcWtWBVPTkM6wHtfK3mh3 Commercial art Colombia. Religion in advertising Colombia. Symbolism in advertising Colombia. Popular culture Colombia Religious aspects. Art publicitaire Colombie. Religion dans la publicité Colombie. Symbolisme dans la publicité Colombie. Culture populaire Colombie Aspect religieux. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Popular culture Religious aspects fast Commercial art fast Cults fast Popular culture Religious aspects Catholic Church fast Religion in advertising fast Symbolism in advertising fast |
| topic_facet | Jesus Christ In art. Jesus Christ Cult Colombia. Jésus-Christ Art. Jésus-Christ Culte Colombie. Jésus-Christ Dans l'art. Jesus Christ Commercial art Colombia. Religion in advertising Colombia. Symbolism in advertising Colombia. Popular culture Colombia Religious aspects. Colombia Religious life and customs. Art publicitaire Colombie. Religion dans la publicité Colombie. Symbolisme dans la publicité Colombie. Culture populaire Colombie Aspect religieux. BUSINESS & ECONOMICS Advertising & Promotion. Popular culture Religious aspects Commercial art Cults Popular culture Religious aspects Catholic Church Religion in advertising Symbolism in advertising Colombia Colombia Bogotá Art |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2627317 |
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