Reading graphic design in cultural context /:
"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design gen...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Bloomsbury Visual Arts,
2019.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging"--Back cover |
| Beschreibung: | 1 online resource (xi, 230 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781350015586 135001558X |
Internformat
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| 100 | 1 | |a Lees-Maffei, Grace, |e author. | |
| 245 | 1 | 0 | |a Reading graphic design in cultural context / |c Grace Lees-Maffei and Nicolas P. Maffei. |
| 264 | 1 | |a London : |b Bloomsbury Visual Arts, |c 2019. | |
| 300 | |a 1 online resource (xi, 230 pages) : |b illustrations | ||
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| 505 | 0 | |a Branding as sign system: semiotics in action -- The responsive brand: uniformity and flexibility in logo design -- Whose wall? From posters to digital displays and the colonization of public space -- Slogan t-shirts: billboards of identity politics -- Seeing clearly? Legibility, word and image in postmodern print design -- Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Information overload: negotiating visual complexity in a data-rich world -- How to? Visual techniques of persuasion in guidebooks and manuals -- Driving sales: print and TV advertising of cars to women drivers -- Picturing music: the rise and fall of music packaging -- E-Book, iBook, weBook, youBook: declensions of digital design. | |
| 520 | |a "Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging"--Back cover | ||
| 650 | 0 | |a Graphic arts |x Social aspects. | |
| 650 | 6 | |a Arts graphiques |x Aspect social. | |
| 650 | 7 | |a Graphic design. |2 bicssc | |
| 650 | 7 | |a Product design. |2 bicssc | |
| 650 | 7 | |a History of art & design styles: from c 1900. |2 bicssc | |
| 650 | 7 | |a ART |x Techniques |x Drawing. |2 bisacsh | |
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| 700 | 1 | |a Maffei, Nic, |e author. | |
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| adam_text | |
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| author | Lees-Maffei, Grace Maffei, Nic |
| author_facet | Lees-Maffei, Grace Maffei, Nic |
| author_role | aut aut |
| author_sort | Lees-Maffei, Grace |
| author_variant | g l m glm n m nm |
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| contents | Branding as sign system: semiotics in action -- The responsive brand: uniformity and flexibility in logo design -- Whose wall? From posters to digital displays and the colonization of public space -- Slogan t-shirts: billboards of identity politics -- Seeing clearly? Legibility, word and image in postmodern print design -- Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Information overload: negotiating visual complexity in a data-rich world -- How to? Visual techniques of persuasion in guidebooks and manuals -- Driving sales: print and TV advertising of cars to women drivers -- Picturing music: the rise and fall of music packaging -- E-Book, iBook, weBook, youBook: declensions of digital design. |
| ctrlnum | (OCoLC)1082136215 |
| dewey-full | 741.6 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 741 - Drawing and drawings |
| dewey-raw | 741.6 |
| dewey-search | 741.6 |
| dewey-sort | 3741.6 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| format | Electronic eBook |
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| id | ZDB-4-EBA-on1082136215 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:29:18Z |
| institution | BVB |
| isbn | 9781350015586 135001558X |
| language | English |
| oclc_num | 1082136215 |
| open_access_boolean | |
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| physical | 1 online resource (xi, 230 pages) : illustrations |
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| publishDate | 2019 |
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| publisher | Bloomsbury Visual Arts, |
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| spelling | Lees-Maffei, Grace, author. Reading graphic design in cultural context / Grace Lees-Maffei and Nicolas P. Maffei. London : Bloomsbury Visual Arts, 2019. 1 online resource (xi, 230 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Vendor-supplied metadata. Branding as sign system: semiotics in action -- The responsive brand: uniformity and flexibility in logo design -- Whose wall? From posters to digital displays and the colonization of public space -- Slogan t-shirts: billboards of identity politics -- Seeing clearly? Legibility, word and image in postmodern print design -- Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Information overload: negotiating visual complexity in a data-rich world -- How to? Visual techniques of persuasion in guidebooks and manuals -- Driving sales: print and TV advertising of cars to women drivers -- Picturing music: the rise and fall of music packaging -- E-Book, iBook, weBook, youBook: declensions of digital design. "Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging"--Back cover Graphic arts Social aspects. Arts graphiques Aspect social. Graphic design. bicssc Product design. bicssc History of art & design styles: from c 1900. bicssc ART Techniques Drawing. bisacsh Graphic arts Social aspects fast Gebrauchsgrafik gnd http://d-nb.info/gnd/4019558-2 Kultur gnd http://d-nb.info/gnd/4125698-0 Maffei, Nic, author. has work: Reading graphic design in cultural context (Text) https://id.oclc.org/worldcat/entity/E39PCFGkJKVvCTbRTXrH34WHJC https://id.oclc.org/worldcat/ontology/hasWork Print version: Lees-Maffei, Grace. Reading graphic design in cultural context. London : Bloomsbury Visual Arts, 2019 9780857858016 0857858017 (OCoLC)1058543014 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1999957 Volltext |
| spellingShingle | Lees-Maffei, Grace Maffei, Nic Reading graphic design in cultural context / Branding as sign system: semiotics in action -- The responsive brand: uniformity and flexibility in logo design -- Whose wall? From posters to digital displays and the colonization of public space -- Slogan t-shirts: billboards of identity politics -- Seeing clearly? Legibility, word and image in postmodern print design -- Signifying orientalism, chinoiserie and japonisme: fashion photography in Vogue as a case study -- A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Information overload: negotiating visual complexity in a data-rich world -- How to? Visual techniques of persuasion in guidebooks and manuals -- Driving sales: print and TV advertising of cars to women drivers -- Picturing music: the rise and fall of music packaging -- E-Book, iBook, weBook, youBook: declensions of digital design. Graphic arts Social aspects. Arts graphiques Aspect social. Graphic design. bicssc Product design. bicssc History of art & design styles: from c 1900. bicssc ART Techniques Drawing. bisacsh Graphic arts Social aspects fast Gebrauchsgrafik gnd http://d-nb.info/gnd/4019558-2 Kultur gnd http://d-nb.info/gnd/4125698-0 |
| subject_GND | http://d-nb.info/gnd/4019558-2 http://d-nb.info/gnd/4125698-0 |
| title | Reading graphic design in cultural context / |
| title_auth | Reading graphic design in cultural context / |
| title_exact_search | Reading graphic design in cultural context / |
| title_full | Reading graphic design in cultural context / Grace Lees-Maffei and Nicolas P. Maffei. |
| title_fullStr | Reading graphic design in cultural context / Grace Lees-Maffei and Nicolas P. Maffei. |
| title_full_unstemmed | Reading graphic design in cultural context / Grace Lees-Maffei and Nicolas P. Maffei. |
| title_short | Reading graphic design in cultural context / |
| title_sort | reading graphic design in cultural context |
| topic | Graphic arts Social aspects. Arts graphiques Aspect social. Graphic design. bicssc Product design. bicssc History of art & design styles: from c 1900. bicssc ART Techniques Drawing. bisacsh Graphic arts Social aspects fast Gebrauchsgrafik gnd http://d-nb.info/gnd/4019558-2 Kultur gnd http://d-nb.info/gnd/4125698-0 |
| topic_facet | Graphic arts Social aspects. Arts graphiques Aspect social. Graphic design. Product design. History of art & design styles: from c 1900. ART Techniques Drawing. Graphic arts Social aspects Gebrauchsgrafik Kultur |
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