The branding of tourist destinations :: theoretical and empirical insights /
"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies a...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bingley, UK :
Emerald Publishing,
2019.
|
| Ausgabe: | First edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher |
| Beschreibung: | 1 online resource (xx, 241 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781787693739 1787693732 |
Internformat
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| 245 | 0 | 4 | |a The branding of tourist destinations : |b theoretical and empirical insights / |c edited by Mark Anthony Camilleri. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Publishing, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xx, 241 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t The marketing environment of tourist destinations / |r Mark Anthony Camilleri -- |t Branding places and tourist destinations: a conceptualisation and review / |r Chung-Shing Chan and Lawal M. Marafa -- |t A stakeholder approach for destination management organisations / |r Jeremy Fairley -- |t The destination branding through multisensory experiences: case studies from Sweden / |r Clarinda Rorigues -- |t The development of the agritourism sector in Campania, Italy / |r Veronica Di Caprio, Peter Wiltshier, and Valentina Della Corte -- |t Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / |r Kamel Ben Youseefl, Martha Frield, and Guiseppe Giaccardi -- |t The consumer-based brand equity of music events: two case studies from Portugal / |r Gisela Alves, Arnaldo Coelho, and Vitor Roque -- |t Branding porto: A case study of the 'essence of wine' / |r Ana Pinto Borges, Elvira Viera, and Paula Rodrigues -- |t Oleotourism development in Jaén, Spain / |r Carla Marano-Marcolini, Anna D'Auria, and Marco Tregua -- |t The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / |r María Dolores Sánchez-Fourenándex, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde, and Jackson Guillermo Valverde Jaramillo -- |t The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / |r Bekir Bora Dedoğlu -- |t Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective / |r Ahmad Raouf Rather. |
| 520 | |a "The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a SCIENCE |x Earth Sciences |x Geography. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Budget. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Hikes & Walks. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Parks & Campgrounds. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Tourism |x Marketing |2 fast | |
| 700 | 1 | |a Camilleri, Mark Anthony, |d 1976- |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjqXrCTVC3ph8V4T6mGg83 |0 http://id.loc.gov/authorities/names/n2017001988 | |
| 758 | |i has work: |a The branding of tourist destinations (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFvKvQqqQ9fPHfjd8ryjRX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Branding of tourist destinations. |d Bingley, UK : Emerald Publishing Limited, 2019 |z 1787693740 |w (OCoLC)1046068427 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1852576 |3 Volltext |
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|---|---|
| _version_ | 1816882478036549632 |
| adam_text | |
| any_adam_object | |
| author2 | Camilleri, Mark Anthony, 1976- |
| author2_role | edt |
| author2_variant | m a c ma mac |
| author_GND | http://id.loc.gov/authorities/names/n2017001988 |
| author_additional | Mark Anthony Camilleri -- Chung-Shing Chan and Lawal M. Marafa -- Jeremy Fairley -- Clarinda Rorigues -- Veronica Di Caprio, Peter Wiltshier, and Valentina Della Corte -- Kamel Ben Youseefl, Martha Frield, and Guiseppe Giaccardi -- Gisela Alves, Arnaldo Coelho, and Vitor Roque -- Ana Pinto Borges, Elvira Viera, and Paula Rodrigues -- Carla Marano-Marcolini, Anna D'Auria, and Marco Tregua -- María Dolores Sánchez-Fourenándex, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde, and Jackson Guillermo Valverde Jaramillo -- Bekir Bora Dedoğlu -- Ahmad Raouf Rather. |
| author_facet | Camilleri, Mark Anthony, 1976- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | G155 |
| callnumber-raw | G155.A1 B7 2019e |
| callnumber-search | G155.A1 B7 2019e |
| callnumber-sort | G 3155 A1 B7 42019E |
| callnumber-subject | G - General Geography |
| collection | ZDB-4-EBA |
| contents | The marketing environment of tourist destinations / Branding places and tourist destinations: a conceptualisation and review / A stakeholder approach for destination management organisations / The destination branding through multisensory experiences: case studies from Sweden / The development of the agritourism sector in Campania, Italy / Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / The consumer-based brand equity of music events: two case studies from Portugal / Branding porto: A case study of the 'essence of wine' / Oleotourism development in Jaén, Spain / The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective / |
| ctrlnum | (OCoLC)1076271865 |
| dewey-full | 910.688 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910.688 |
| dewey-search | 910.688 |
| dewey-sort | 3910.688 |
| dewey-tens | 910 - Geography and travel |
| discipline | Geographie |
| edition | First edition. |
| format | Electronic eBook |
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| id | ZDB-4-EBA-on1076271865 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:29:15Z |
| institution | BVB |
| isbn | 9781787693739 1787693732 |
| language | English |
| oclc_num | 1076271865 |
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| record_format | marc |
| spelling | The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri. First edition. Bingley, UK : Emerald Publishing, 2019. ©2019 1 online resource (xx, 241 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. The marketing environment of tourist destinations / Mark Anthony Camilleri -- Branding places and tourist destinations: a conceptualisation and review / Chung-Shing Chan and Lawal M. Marafa -- A stakeholder approach for destination management organisations / Jeremy Fairley -- The destination branding through multisensory experiences: case studies from Sweden / Clarinda Rorigues -- The development of the agritourism sector in Campania, Italy / Veronica Di Caprio, Peter Wiltshier, and Valentina Della Corte -- Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / Kamel Ben Youseefl, Martha Frield, and Guiseppe Giaccardi -- The consumer-based brand equity of music events: two case studies from Portugal / Gisela Alves, Arnaldo Coelho, and Vitor Roque -- Branding porto: A case study of the 'essence of wine' / Ana Pinto Borges, Elvira Viera, and Paula Rodrigues -- Oleotourism development in Jaén, Spain / Carla Marano-Marcolini, Anna D'Auria, and Marco Tregua -- The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / María Dolores Sánchez-Fourenándex, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde, and Jackson Guillermo Valverde Jaramillo -- The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Bekir Bora Dedoğlu -- Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective / Ahmad Raouf Rather. "The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher Print version record. Tourism Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat SCIENCE Earth Sciences Geography. bisacsh TRAVEL Budget. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Parks & Campgrounds. bisacsh Branding (Marketing) fast Tourism Marketing fast Camilleri, Mark Anthony, 1976- editor. https://id.oclc.org/worldcat/entity/E39PCjqXrCTVC3ph8V4T6mGg83 http://id.loc.gov/authorities/names/n2017001988 has work: The branding of tourist destinations (Text) https://id.oclc.org/worldcat/entity/E39PCFvKvQqqQ9fPHfjd8ryjRX https://id.oclc.org/worldcat/ontology/hasWork Print version: Branding of tourist destinations. Bingley, UK : Emerald Publishing Limited, 2019 1787693740 (OCoLC)1046068427 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1852576 Volltext |
| spellingShingle | The branding of tourist destinations : theoretical and empirical insights / The marketing environment of tourist destinations / Branding places and tourist destinations: a conceptualisation and review / A stakeholder approach for destination management organisations / The destination branding through multisensory experiences: case studies from Sweden / The development of the agritourism sector in Campania, Italy / Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / The consumer-based brand equity of music events: two case studies from Portugal / Branding porto: A case study of the 'essence of wine' / Oleotourism development in Jaén, Spain / The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective / Tourism Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat SCIENCE Earth Sciences Geography. bisacsh TRAVEL Budget. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Parks & Campgrounds. bisacsh Branding (Marketing) fast Tourism Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | The branding of tourist destinations : theoretical and empirical insights / |
| title_alt | The marketing environment of tourist destinations / Branding places and tourist destinations: a conceptualisation and review / A stakeholder approach for destination management organisations / The destination branding through multisensory experiences: case studies from Sweden / The development of the agritourism sector in Campania, Italy / Using the destination's heritage, language, lifestyle, and 'made in Italy' as a tourism development model / The consumer-based brand equity of music events: two case studies from Portugal / Branding porto: A case study of the 'essence of wine' / Oleotourism development in Jaén, Spain / The hotel managers' attitude towards environmental responsibility, an empirical study from Ecuador / The moderating effect of perceived value on the relationship between country image and destination brand extension in Alanya, Turkey / Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective / |
| title_auth | The branding of tourist destinations : theoretical and empirical insights / |
| title_exact_search | The branding of tourist destinations : theoretical and empirical insights / |
| title_full | The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri. |
| title_fullStr | The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri. |
| title_full_unstemmed | The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri. |
| title_short | The branding of tourist destinations : |
| title_sort | branding of tourist destinations theoretical and empirical insights |
| title_sub | theoretical and empirical insights / |
| topic | Tourism Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat SCIENCE Earth Sciences Geography. bisacsh TRAVEL Budget. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Parks & Campgrounds. bisacsh Branding (Marketing) fast Tourism Marketing fast |
| topic_facet | Tourism Marketing. Branding (Marketing) Stratégie de marque. branding. SCIENCE Earth Sciences Geography. TRAVEL Budget. TRAVEL Hikes & Walks. TRAVEL Museums, Tours, Points of Interest. TRAVEL Parks & Campgrounds. Tourism Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1852576 |
| work_keys_str_mv | AT camillerimarkanthony thebrandingoftouristdestinationstheoreticalandempiricalinsights AT camillerimarkanthony brandingoftouristdestinationstheoreticalandempiricalinsights |