The changing landscape of global businesses :: principles and practices /
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. A...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2019.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrat. |
| Beschreibung: | 1 online resource (xlii, 257 pages) |
| ISBN: | 1527521109 9781527521100 |
Internformat
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| 505 | 0 | |a Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics. | |
| 505 | 8 | |a Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors. | |
| 520 | |a The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrat. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on December 31, 2018). | |
| 650 | 0 | |a International business enterprises. |0 http://id.loc.gov/authorities/subjects/sh85067372 | |
| 650 | 0 | |a International business enterprises |x Social aspects. |0 http://id.loc.gov/authorities/subjects/sh85067379 | |
| 650 | 0 | |a Intercultural communication. |0 http://id.loc.gov/authorities/subjects/sh85067222 | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 7 | |a Intercultural communication |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a International business enterprises |x Social aspects |2 fast | |
| 700 | 1 | |a George, Babu P., |e editor. |0 http://id.loc.gov/authorities/names/nb2007010262 | |
| 700 | 1 | |a Rogers, John, |e editor. | |
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| 776 | 0 | 8 | |i Print version: |a George, Babu. |t Changing Landscape of Global Businesses : Principles and Practices. |d Newcastle-upon-Tyne : Cambridge Scholars Publishing, ©2019 |
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| collection | ZDB-4-EBA |
| contents | Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics. Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors. |
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| dewey-full | 338.8/8 |
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| dewey-ones | 338 - Production |
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| dewey-search | 338.8/8 |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-4-EBA-on1066189743 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:29:14Z |
| institution | BVB |
| isbn | 1527521109 9781527521100 |
| language | English |
| oclc_num | 1066189743 |
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| spelling | The changing landscape of global businesses : principles and practices / edited by Babu George and John Rogers. Newcastle upon Tyne : Cambridge Scholars Publishing, 2019. ©2019 1 online resource (xlii, 257 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics. Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors. The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrat. Online resource; title from digital title page (viewed on December 31, 2018). International business enterprises. http://id.loc.gov/authorities/subjects/sh85067372 International business enterprises Social aspects. http://id.loc.gov/authorities/subjects/sh85067379 Intercultural communication. http://id.loc.gov/authorities/subjects/sh85067222 Entreprises multinationales. Intercultural communication fast International business enterprises fast International business enterprises Social aspects fast George, Babu P., editor. http://id.loc.gov/authorities/names/nb2007010262 Rogers, John, editor. has work: The changing landscape of global businesses (Text) https://id.oclc.org/worldcat/entity/E39PCFP7dBmYTccPwBpGjK3D9C https://id.oclc.org/worldcat/ontology/hasWork Print version: George, Babu. Changing Landscape of Global Businesses : Principles and Practices. Newcastle-upon-Tyne : Cambridge Scholars Publishing, ©2019 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1932323 Volltext |
| spellingShingle | The changing landscape of global businesses : principles and practices / Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics. Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors. International business enterprises. http://id.loc.gov/authorities/subjects/sh85067372 International business enterprises Social aspects. http://id.loc.gov/authorities/subjects/sh85067379 Intercultural communication. http://id.loc.gov/authorities/subjects/sh85067222 Entreprises multinationales. Intercultural communication fast International business enterprises fast International business enterprises Social aspects fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85067372 http://id.loc.gov/authorities/subjects/sh85067379 http://id.loc.gov/authorities/subjects/sh85067222 |
| title | The changing landscape of global businesses : principles and practices / |
| title_auth | The changing landscape of global businesses : principles and practices / |
| title_exact_search | The changing landscape of global businesses : principles and practices / |
| title_full | The changing landscape of global businesses : principles and practices / edited by Babu George and John Rogers. |
| title_fullStr | The changing landscape of global businesses : principles and practices / edited by Babu George and John Rogers. |
| title_full_unstemmed | The changing landscape of global businesses : principles and practices / edited by Babu George and John Rogers. |
| title_short | The changing landscape of global businesses : |
| title_sort | changing landscape of global businesses principles and practices |
| title_sub | principles and practices / |
| topic | International business enterprises. http://id.loc.gov/authorities/subjects/sh85067372 International business enterprises Social aspects. http://id.loc.gov/authorities/subjects/sh85067379 Intercultural communication. http://id.loc.gov/authorities/subjects/sh85067222 Entreprises multinationales. Intercultural communication fast International business enterprises fast International business enterprises Social aspects fast |
| topic_facet | International business enterprises. International business enterprises Social aspects. Intercultural communication. Entreprises multinationales. Intercultural communication International business enterprises International business enterprises Social aspects |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1932323 |
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