Meaning-making and political campaign advertising :: a cognitive-linguistic and film-analytical perspective on audiovisual figurativity /
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological pro...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston :
Walter de Gruyter,
[2018]
|
| Schriftenreihe: | Cinepoetics ;
v. 2. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect. |
| Beschreibung: | 1 online resource (ix, 246 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9783110578782 3110578786 3110577933 9783110577938 |
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| 505 | 0 | |a Intro; Acknowledgements; Contents; 1. Introduction; 2. The State of Research on Campaign Commercials and Figurativity; 3. Cognitive-Linguistic Perspectives on Figurativity; 4. Film-Theoretical Perspectives on Figurativity; 5. Implications of a Dynamic Approach to Audiovisual Figurativity; 6. Angela Merkel, a Sovereign With Civil Roots; 7. Donald Tusk, a Leading Builder Under Pressure; 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution; 9. Conclusion and Prospects; Bibliography; Audiovisual Sources; List of Figures; Name Index; Subject Index. | |
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| contents | Intro; Acknowledgements; Contents; 1. Introduction; 2. The State of Research on Campaign Commercials and Figurativity; 3. Cognitive-Linguistic Perspectives on Figurativity; 4. Film-Theoretical Perspectives on Figurativity; 5. Implications of a Dynamic Approach to Audiovisual Figurativity; 6. Angela Merkel, a Sovereign With Civil Roots; 7. Donald Tusk, a Leading Builder Under Pressure; 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution; 9. Conclusion and Prospects; Bibliography; Audiovisual Sources; List of Figures; Name Index; Subject Index. |
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| spelling | Horst, Dorothea, author. Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / Dorothea Horst. Berlin ; Boston : Walter de Gruyter, [2018] 1 online resource (ix, 246 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cinepoetics ; volume 2 Includes bibliographical references and index. Intro; Acknowledgements; Contents; 1. Introduction; 2. The State of Research on Campaign Commercials and Figurativity; 3. Cognitive-Linguistic Perspectives on Figurativity; 4. Film-Theoretical Perspectives on Figurativity; 5. Implications of a Dynamic Approach to Audiovisual Figurativity; 6. Angela Merkel, a Sovereign With Civil Roots; 7. Donald Tusk, a Leading Builder Under Pressure; 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution; 9. Conclusion and Prospects; Bibliography; Audiovisual Sources; List of Figures; Name Index; Subject Index. Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect. Online resource; title from digital title page (viewed on December 13, 2018). Linguistic analysis (Linguistics) http://id.loc.gov/authorities/subjects/sh85077213 Analyse linguistique (Linguistique) LANGUAGE ARTS & DISCIPLINES Linguistics Historical & Comparative. bisacsh Linguistic analysis (Linguistics) fast has work: Meaning-making and political campaign advertising (Text) https://id.oclc.org/worldcat/entity/E39PCGRjDPfJPdVgy9RytgVPkP https://id.oclc.org/worldcat/ontology/hasWork Print version: Horst, Dorothea. Meaning Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity. Berlin/Boston : De Gruyter, Inc., ©2018 9783110574470 Cinepoetics ; v. 2. http://id.loc.gov/authorities/names/no2018092421 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1926981 Volltext |
| spellingShingle | Horst, Dorothea Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / Cinepoetics ; Intro; Acknowledgements; Contents; 1. Introduction; 2. The State of Research on Campaign Commercials and Figurativity; 3. Cognitive-Linguistic Perspectives on Figurativity; 4. Film-Theoretical Perspectives on Figurativity; 5. Implications of a Dynamic Approach to Audiovisual Figurativity; 6. Angela Merkel, a Sovereign With Civil Roots; 7. Donald Tusk, a Leading Builder Under Pressure; 8. Jarosław Kaczyński and Frank-Walter Steinmeier: A Door Opener and a Sober Problem Solution; 9. Conclusion and Prospects; Bibliography; Audiovisual Sources; List of Figures; Name Index; Subject Index. Linguistic analysis (Linguistics) http://id.loc.gov/authorities/subjects/sh85077213 Analyse linguistique (Linguistique) LANGUAGE ARTS & DISCIPLINES Linguistics Historical & Comparative. bisacsh Linguistic analysis (Linguistics) fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85077213 |
| title | Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / |
| title_auth | Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / |
| title_exact_search | Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / |
| title_full | Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / Dorothea Horst. |
| title_fullStr | Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / Dorothea Horst. |
| title_full_unstemmed | Meaning-making and political campaign advertising : a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / Dorothea Horst. |
| title_short | Meaning-making and political campaign advertising : |
| title_sort | meaning making and political campaign advertising a cognitive linguistic and film analytical perspective on audiovisual figurativity |
| title_sub | a cognitive-linguistic and film-analytical perspective on audiovisual figurativity / |
| topic | Linguistic analysis (Linguistics) http://id.loc.gov/authorities/subjects/sh85077213 Analyse linguistique (Linguistique) LANGUAGE ARTS & DISCIPLINES Linguistics Historical & Comparative. bisacsh Linguistic analysis (Linguistics) fast |
| topic_facet | Linguistic analysis (Linguistics) Analyse linguistique (Linguistique) LANGUAGE ARTS & DISCIPLINES Linguistics Historical & Comparative. |
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