Customer-centricity :: the new path to product innovation and profitability /
The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2018.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act. |
| Beschreibung: | 1 online resource (vi, 150 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781527519138 1527519139 |
Internformat
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| 505 | 0 | |a Intro -- Table of Contents -- Acknowledgements -- Introduction -- Part I -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Part II -- Chapter Five -- Part III -- Chapter Six -- Chapter Seven -- Part IV -- Chapter Eight -- Part V -- Chapter Nine -- Bibliography. | |
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| contents | Intro -- Table of Contents -- Acknowledgements -- Introduction -- Part I -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Part II -- Chapter Five -- Part III -- Chapter Six -- Chapter Seven -- Part IV -- Chapter Eight -- Part V -- Chapter Nine -- Bibliography. |
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| spelling | Valls, Josep-Francesc, author. Customer-centricity : the new path to product innovation and profitability / by Josep F. Valls Gimenez. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018. ©2018 1 online resource (vi, 150 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Print version record. The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act. Intro -- Table of Contents -- Acknowledgements -- Introduction -- Part I -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Part II -- Chapter Five -- Part III -- Chapter Six -- Chapter Seven -- Part IV -- Chapter Eight -- Part V -- Chapter Nine -- Bibliography. Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Marketing Informatique. Service à la clientèle. Business innovation. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer services fast Marketing Data processing fast has work: Customer-centricity (Text) https://id.oclc.org/worldcat/entity/E39PCFYG3C39GwcBytGgFTYfhd https://id.oclc.org/worldcat/ontology/hasWork Print version: Valls, Josep-Francesc. Customer-centricity. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018 1527515877 (OCoLC)1050955858 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1921176 Volltext |
| spellingShingle | Valls, Josep-Francesc Customer-centricity : the new path to product innovation and profitability / Intro -- Table of Contents -- Acknowledgements -- Introduction -- Part I -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Part II -- Chapter Five -- Part III -- Chapter Six -- Chapter Seven -- Part IV -- Chapter Eight -- Part V -- Chapter Nine -- Bibliography. Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Marketing Informatique. Service à la clientèle. Business innovation. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer services fast Marketing Data processing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2008107427 http://id.loc.gov/authorities/subjects/sh85034965 |
| title | Customer-centricity : the new path to product innovation and profitability / |
| title_auth | Customer-centricity : the new path to product innovation and profitability / |
| title_exact_search | Customer-centricity : the new path to product innovation and profitability / |
| title_full | Customer-centricity : the new path to product innovation and profitability / by Josep F. Valls Gimenez. |
| title_fullStr | Customer-centricity : the new path to product innovation and profitability / by Josep F. Valls Gimenez. |
| title_full_unstemmed | Customer-centricity : the new path to product innovation and profitability / by Josep F. Valls Gimenez. |
| title_short | Customer-centricity : |
| title_sort | customer centricity the new path to product innovation and profitability |
| title_sub | the new path to product innovation and profitability / |
| topic | Marketing Data processing. http://id.loc.gov/authorities/subjects/sh2008107427 Customer services. http://id.loc.gov/authorities/subjects/sh85034965 Marketing Informatique. Service à la clientèle. Business innovation. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer services fast Marketing Data processing fast |
| topic_facet | Marketing Data processing. Customer services. Marketing Informatique. Service à la clientèle. Business innovation. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Customer services Marketing Data processing |
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| work_keys_str_mv | AT vallsjosepfrancesc customercentricitythenewpathtoproductinnovationandprofitability |