Guerrilla marketing :: counterinsurgency and capitalism in Colombia /
"This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency war...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago ; London :
The University of Chicago Press,
2018.
|
| Schriftenreihe: | Chicago studies in practices of meaning.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict. |
| Beschreibung: | 1 online resource (xiii, 310 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780226590783 022659078X |
Internformat
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| 245 | 1 | 0 | |a Guerrilla marketing : |b counterinsurgency and capitalism in Colombia / |c Alexander L. Fattal. |
| 264 | 1 | |a Chicago ; |a London : |b The University of Chicago Press, |c 2018. | |
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| 520 | |a "This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher | ||
| 520 | |a Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model. | |
| 588 | 0 | |a Print version record. | |
| 610 | 2 | 0 | |a Fuerzas Armadas Revolucionarias de Colombia. |0 http://id.loc.gov/authorities/names/n85045816 |
| 610 | 2 | 7 | |a Fuerzas Armadas Revolucionarias de Colombia |2 fast |
| 651 | 0 | |a Colombia |x Politics and government |y 1974- |0 http://id.loc.gov/authorities/subjects/sh85028520 | |
| 650 | 0 | |a Propaganda |z Colombia. | |
| 650 | 0 | |a Counterinsurgency |z Colombia. | |
| 650 | 0 | |a Mass media and peace |z Colombia. | |
| 650 | 0 | |a Mass media and war |z Colombia. | |
| 650 | 0 | |a Insurgency |z Colombia. | |
| 650 | 6 | |a Propagande |z Colombie. | |
| 650 | 6 | |a Contre-rébellion |z Colombie. | |
| 650 | 6 | |a Médias et paix |z Colombie. | |
| 650 | 6 | |a Médias et guerre |z Colombie. | |
| 650 | 6 | |a Révoltes |z Colombie. | |
| 650 | 7 | |a HISTORY |z Latin America |z South America. |2 bisacsh | |
| 650 | 7 | |a Counterinsurgency |2 fast | |
| 650 | 7 | |a Insurgency |2 fast | |
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| 650 | 7 | |a Politics and government |2 fast | |
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| 651 | 7 | |a Colombia |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJw4Fqg34rWwgmFXfvKKh3 | |
| 648 | 7 | |a Since 1974 |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Fattal, Alexander L. |t Guerrilla marketing. |d Chicago ; London : The University of Chicago Press, 2018 |z 9780226590509 |w (DLC) 2018019138 |w (OCoLC)1035215907 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-on1059125004 |
|---|---|
| _version_ | 1816882475293474816 |
| adam_text | |
| any_adam_object | |
| author | Fattal, Alexander L. |
| author_facet | Fattal, Alexander L. |
| author_role | aut |
| author_sort | Fattal, Alexander L. |
| author_variant | a l f al alf |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | F - General American History |
| callnumber-label | F2279 |
| callnumber-raw | F2279 .F387 2018eb |
| callnumber-search | F2279 .F387 2018eb |
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| collection | ZDB-4-EBA |
| contents | An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model. |
| ctrlnum | (OCoLC)1059125004 |
| dewey-full | 986.106/34 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 986 - Colombia and Ecuador |
| dewey-raw | 986.106/34 |
| dewey-search | 986.106/34 |
| dewey-sort | 3986.106 234 |
| dewey-tens | 980 - History of South America |
| discipline | Geschichte |
| era | Since 1974 fast |
| era_facet | Since 1974 |
| format | Electronic eBook |
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| geographic_facet | Colombia Politics and government 1974- Colombia |
| id | ZDB-4-EBA-on1059125004 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:29:12Z |
| institution | BVB |
| isbn | 9780226590783 022659078X |
| language | English |
| oclc_num | 1059125004 |
| open_access_boolean | |
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| physical | 1 online resource (xiii, 310 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | The University of Chicago Press, |
| record_format | marc |
| series | Chicago studies in practices of meaning. |
| series2 | Chicago studies in practices of meaning |
| spelling | Fattal, Alexander L., author. Guerrilla marketing : counterinsurgency and capitalism in Colombia / Alexander L. Fattal. Chicago ; London : The University of Chicago Press, 2018. ©2018 1 online resource (xiii, 310 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Chicago studies in practices of meaning "This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia."--Supplied by publisher Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict. Includes bibliographical references and index. An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model. Print version record. Fuerzas Armadas Revolucionarias de Colombia. http://id.loc.gov/authorities/names/n85045816 Fuerzas Armadas Revolucionarias de Colombia fast Colombia Politics and government 1974- http://id.loc.gov/authorities/subjects/sh85028520 Propaganda Colombia. Counterinsurgency Colombia. Mass media and peace Colombia. Mass media and war Colombia. Insurgency Colombia. Propagande Colombie. Contre-rébellion Colombie. Médias et paix Colombie. Médias et guerre Colombie. Révoltes Colombie. HISTORY Latin America South America. bisacsh Counterinsurgency fast Insurgency fast Mass media and peace fast Mass media and war fast Politics and government fast Propaganda fast Colombia fast https://id.oclc.org/worldcat/entity/E39PBJw4Fqg34rWwgmFXfvKKh3 Since 1974 fast Print version: Fattal, Alexander L. Guerrilla marketing. Chicago ; London : The University of Chicago Press, 2018 9780226590509 (DLC) 2018019138 (OCoLC)1035215907 Chicago studies in practices of meaning. http://id.loc.gov/authorities/names/n2003060592 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1796103 Volltext |
| spellingShingle | Fattal, Alexander L. Guerrilla marketing : counterinsurgency and capitalism in Colombia / Chicago studies in practices of meaning. An archaeology of media spectacle, 1974-2008 -- Operation Christmas -- Operation Genuine -- The good life deferred and risks of remobilization -- Conclusion: the Colombian model. Fuerzas Armadas Revolucionarias de Colombia. http://id.loc.gov/authorities/names/n85045816 Fuerzas Armadas Revolucionarias de Colombia fast Propaganda Colombia. Counterinsurgency Colombia. Mass media and peace Colombia. Mass media and war Colombia. Insurgency Colombia. Propagande Colombie. Contre-rébellion Colombie. Médias et paix Colombie. Médias et guerre Colombie. Révoltes Colombie. HISTORY Latin America South America. bisacsh Counterinsurgency fast Insurgency fast Mass media and peace fast Mass media and war fast Politics and government fast Propaganda fast |
| subject_GND | http://id.loc.gov/authorities/names/n85045816 http://id.loc.gov/authorities/subjects/sh85028520 |
| title | Guerrilla marketing : counterinsurgency and capitalism in Colombia / |
| title_auth | Guerrilla marketing : counterinsurgency and capitalism in Colombia / |
| title_exact_search | Guerrilla marketing : counterinsurgency and capitalism in Colombia / |
| title_full | Guerrilla marketing : counterinsurgency and capitalism in Colombia / Alexander L. Fattal. |
| title_fullStr | Guerrilla marketing : counterinsurgency and capitalism in Colombia / Alexander L. Fattal. |
| title_full_unstemmed | Guerrilla marketing : counterinsurgency and capitalism in Colombia / Alexander L. Fattal. |
| title_short | Guerrilla marketing : |
| title_sort | guerrilla marketing counterinsurgency and capitalism in colombia |
| title_sub | counterinsurgency and capitalism in Colombia / |
| topic | Fuerzas Armadas Revolucionarias de Colombia. http://id.loc.gov/authorities/names/n85045816 Fuerzas Armadas Revolucionarias de Colombia fast Propaganda Colombia. Counterinsurgency Colombia. Mass media and peace Colombia. Mass media and war Colombia. Insurgency Colombia. Propagande Colombie. Contre-rébellion Colombie. Médias et paix Colombie. Médias et guerre Colombie. Révoltes Colombie. HISTORY Latin America South America. bisacsh Counterinsurgency fast Insurgency fast Mass media and peace fast Mass media and war fast Politics and government fast Propaganda fast |
| topic_facet | Fuerzas Armadas Revolucionarias de Colombia. Fuerzas Armadas Revolucionarias de Colombia Colombia Politics and government 1974- Propaganda Colombia. Counterinsurgency Colombia. Mass media and peace Colombia. Mass media and war Colombia. Insurgency Colombia. Propagande Colombie. Contre-rébellion Colombie. Médias et paix Colombie. Médias et guerre Colombie. Révoltes Colombie. HISTORY Latin America South America. Counterinsurgency Insurgency Mass media and peace Mass media and war Politics and government Propaganda Colombia |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1796103 |
| work_keys_str_mv | AT fattalalexanderl guerrillamarketingcounterinsurgencyandcapitalismincolombia |