Beyond the Singapore girl :: discourses of gender and nation in Singapore /
The branding of Singapore International Airlines with the image of a beautiful, petite and servile 'Oriental'woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a servic...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Copenhagen :
Nias Press,
2013.
|
| Schriftenreihe: | Gendering Asia ;
no. 8. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The branding of Singapore International Airlines with the image of a beautiful, petite and servile 'Oriental'woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern Singapore where women have good access to education and increased life choices resulting from engagement in the wage economy. The nation's economic success has been a force for their liberation. One catastrophic consequence of women's changed lives has been the plunge in fertility rates. Singapore has one of the world's lowest despite energetic government campaigns encouraging women to have more babies - and men to be more 'masculine'. The failure of these campaigns and rethinking of the Singapore Girl highlight a key premise of this book: there are limits to the power of discursive constructions of gender in the national interest. |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9788776946876 8776946878 |
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| 520 | |a The branding of Singapore International Airlines with the image of a beautiful, petite and servile 'Oriental'woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern Singapore where women have good access to education and increased life choices resulting from engagement in the wage economy. The nation's economic success has been a force for their liberation. One catastrophic consequence of women's changed lives has been the plunge in fertility rates. Singapore has one of the world's lowest despite energetic government campaigns encouraging women to have more babies - and men to be more 'masculine'. The failure of these campaigns and rethinking of the Singapore Girl highlight a key premise of this book: there are limits to the power of discursive constructions of gender in the national interest. | ||
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| geographic | Singapore Politics and government. http://id.loc.gov/authorities/subjects/sh2002007832 Singapore Social policy. Singapour Politique et gouvernement. Singapore fast https://id.oclc.org/worldcat/entity/E39PBJpV8D6qM4JGxDqvHvtYfq |
| geographic_facet | Singapore Politics and government. Singapore Social policy. Singapour Politique et gouvernement. Singapore |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:29:04Z |
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| language | English |
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| series | Gendering Asia ; |
| series2 | Gendering Asia ; |
| spelling | Hudson, Chris, 1950- author. https://id.oclc.org/worldcat/entity/E39PCjBYPRhY4hjfT34hdPxwfq http://id.loc.gov/authorities/names/n2013061399 Beyond the Singapore girl : discourses of gender and nation in Singapore / Chris Hudson. Discourses of gender and nation in Singapore Copenhagen : Nias Press, 2013. ©2013 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Gendering Asia ; no. 8 The branding of Singapore International Airlines with the image of a beautiful, petite and servile 'Oriental'woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern Singapore where women have good access to education and increased life choices resulting from engagement in the wage economy. The nation's economic success has been a force for their liberation. One catastrophic consequence of women's changed lives has been the plunge in fertility rates. Singapore has one of the world's lowest despite energetic government campaigns encouraging women to have more babies - and men to be more 'masculine'. The failure of these campaigns and rethinking of the Singapore Girl highlight a key premise of this book: there are limits to the power of discursive constructions of gender in the national interest. Includes bibliographical references and index. Women in development Singapore. Economic development Singapore. Feminism Singapore. Men Singapore Social conditions. Singapore Politics and government. http://id.loc.gov/authorities/subjects/sh2002007832 Singapore Social policy. Femmes dans le développement Singapour. Développement économique Singapour. Féminisme Singapour. Hommes Singapour Conditions sociales. Singapour Politique et gouvernement. SOCIAL SCIENCE Discrimination & Race Relations. bisacsh SOCIAL SCIENCE Minority Studies. bisacsh Economic development fast Feminism fast Men Social conditions fast Politics and government fast Social policy fast Women in development fast Singapore fast https://id.oclc.org/worldcat/entity/E39PBJpV8D6qM4JGxDqvHvtYfq Print version: 9788776941246 8776941248 (OCoLC)858658066 Gendering Asia ; no. 8. http://id.loc.gov/authorities/names/no2007119501 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1851411 Volltext |
| spellingShingle | Hudson, Chris, 1950- Beyond the Singapore girl : discourses of gender and nation in Singapore / Gendering Asia ; Women in development Singapore. Economic development Singapore. Feminism Singapore. Men Singapore Social conditions. Femmes dans le développement Singapour. Développement économique Singapour. Féminisme Singapour. Hommes Singapour Conditions sociales. SOCIAL SCIENCE Discrimination & Race Relations. bisacsh SOCIAL SCIENCE Minority Studies. bisacsh Economic development fast Feminism fast Men Social conditions fast Politics and government fast Social policy fast Women in development fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2002007832 |
| title | Beyond the Singapore girl : discourses of gender and nation in Singapore / |
| title_alt | Discourses of gender and nation in Singapore |
| title_auth | Beyond the Singapore girl : discourses of gender and nation in Singapore / |
| title_exact_search | Beyond the Singapore girl : discourses of gender and nation in Singapore / |
| title_full | Beyond the Singapore girl : discourses of gender and nation in Singapore / Chris Hudson. |
| title_fullStr | Beyond the Singapore girl : discourses of gender and nation in Singapore / Chris Hudson. |
| title_full_unstemmed | Beyond the Singapore girl : discourses of gender and nation in Singapore / Chris Hudson. |
| title_short | Beyond the Singapore girl : |
| title_sort | beyond the singapore girl discourses of gender and nation in singapore |
| title_sub | discourses of gender and nation in Singapore / |
| topic | Women in development Singapore. Economic development Singapore. Feminism Singapore. Men Singapore Social conditions. Femmes dans le développement Singapour. Développement économique Singapour. Féminisme Singapour. Hommes Singapour Conditions sociales. SOCIAL SCIENCE Discrimination & Race Relations. bisacsh SOCIAL SCIENCE Minority Studies. bisacsh Economic development fast Feminism fast Men Social conditions fast Politics and government fast Social policy fast Women in development fast |
| topic_facet | Women in development Singapore. Economic development Singapore. Feminism Singapore. Men Singapore Social conditions. Singapore Politics and government. Singapore Social policy. Femmes dans le développement Singapour. Développement économique Singapour. Féminisme Singapour. Hommes Singapour Conditions sociales. Singapour Politique et gouvernement. SOCIAL SCIENCE Discrimination & Race Relations. SOCIAL SCIENCE Minority Studies. Economic development Feminism Men Social conditions Politics and government Social policy Women in development Singapore |
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