Native advertising :: advertorial disruption in the 21st century news feed /
"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York :
Routledge, Taylor & Francis Group,
2018.
|
| Schriftenreihe: | Studies in digital journalism.
Disruptions (Routledge (Firm)) |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industrys investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood.? It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point.? Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st century news feed."--Provided by publisher. |
| Beschreibung: | 1 online resource. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781315175119 1315175118 9781351705783 1351705784 9781351705790 1351705792 9781351705776 1351705776 |
Internformat
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| 245 | 1 | 0 | |a Native advertising : |b advertorial disruption in the 21st century news feed / |c Lisa Lynch. |
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2018. | |
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| 505 | 0 | |a Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index. | |
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 520 | 2 | |a "Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industrys investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood.? It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point.? Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st century news feed."--Provided by publisher. | |
| 650 | 0 | |a Internet advertising. |0 http://id.loc.gov/authorities/subjects/sh94006992 | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
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| contents | Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index. |
| ctrlnum | (OCoLC)1040592649 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/44 |
| dewey-search | 659.1/44 |
| dewey-sort | 3659.1 244 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:29:00Z |
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| series | Studies in digital journalism. Disruptions (Routledge (Firm)) |
| series2 | Studies in digital journalism |
| spelling | Lynch, Lisa M., author. Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch. London ; New York : Routledge, Taylor & Francis Group, 2018. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Studies in digital journalism Includes bibliographical references and index. Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index. Description based on print version record and CIP data provided by publisher. "Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industrys investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood.? It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point.? Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st century news feed."--Provided by publisher. Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Publicité sur Internet. Marketing sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet advertising fast Internet marketing fast Print version: Native advertising London ; New York : Routledge, Taylor & Francis Group, 2018. 9781138040410 (hardback : alk. paper) (DLC) 2018014080 Studies in digital journalism. Disruptions (Routledge (Firm)) http://id.loc.gov/authorities/names/no2018012407 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1776172 Volltext |
| spellingShingle | Lynch, Lisa M. Native advertising : advertorial disruption in the 21st century news feed / Studies in digital journalism. Disruptions (Routledge (Firm)) Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index. Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Publicité sur Internet. Marketing sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet advertising fast Internet marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh94006992 http://id.loc.gov/authorities/subjects/sh95005028 |
| title | Native advertising : advertorial disruption in the 21st century news feed / |
| title_auth | Native advertising : advertorial disruption in the 21st century news feed / |
| title_exact_search | Native advertising : advertorial disruption in the 21st century news feed / |
| title_full | Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch. |
| title_fullStr | Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch. |
| title_full_unstemmed | Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch. |
| title_short | Native advertising : |
| title_sort | native advertising advertorial disruption in the 21st century news feed |
| title_sub | advertorial disruption in the 21st century news feed / |
| topic | Internet advertising. http://id.loc.gov/authorities/subjects/sh94006992 Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Publicité sur Internet. Marketing sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Internet advertising fast Internet marketing fast |
| topic_facet | Internet advertising. Internet marketing. Publicité sur Internet. Marketing sur Internet. BUSINESS & ECONOMICS Advertising & Promotion. Internet advertising Internet marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1776172 |
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