Micro MBA :: theory and practice /

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering indu...

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Bibliographische Detailangaben
Weitere Verfasser: Machado, Carolina, 1965- (HerausgeberIn), Davim, J. Paulo (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin ; Boston : Walter de Gruyter, [2018]
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Online-Zugang:Volltext
Zusammenfassung:Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Beschreibung:1 online resource : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9783110481266
311048126X
3110481162
9783110481167

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