Micro MBA :: theory and practice /
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering indu...
Gespeichert in:
Weitere Verfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Berlin ; Boston :
Walter de Gruyter,
[2018]
|
Schlagworte: | |
Online-Zugang: | Volltext |
Zusammenfassung: | Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists. |
Beschreibung: | 1 online resource : illustrations |
Bibliographie: | Includes bibliographical references and index. |
ISBN: | 9783110481266 311048126X 3110481162 9783110481167 |
Internformat
MARC
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246 | 3 | |a Micro Master of business administration | |
264 | 1 | |a Berlin ; |a Boston : |b Walter de Gruyter, |c [2018] | |
264 | 4 | |c ©2018 | |
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504 | |a Includes bibliographical references and index. | ||
505 | 0 | 0 | |t Frontmatter -- |t Preface -- |t Contents -- |t Brief biographical sketches of editors -- |t 1. Organizational culture: forces that shape thinking, behavior, and success / |r Starr-Glass, David -- |t 2. Corporate social responsibility reporting and sustainability / |r Brás, Filomena Antunes -- |t 3. Project management / |r Sanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals -- |t 4. Consumer behavior: the importance of millennials in the tourism industry / |r Hernandez-Maskivker, Gilda -- |t 5. Performance appraisal: a critical tool in effective human resource management / |r Rodrigues, Ana Lúcia / Machado, Carolina Feliciana -- |t 6. Job analysis: an application in a knowledge-intensive, high-performance SME / |r Sousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel -- |t Index. |
588 | 0 | |a Online resource; title from title page (Safari, viewed May 23, 2018). | |
546 | |a In English. | ||
520 | |a Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists. | ||
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Datensatz im Suchindex
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adam_text | |
any_adam_object | |
author2 | Machado, Carolina, 1965- Davim, J. Paulo |
author2_role | edt edt |
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author_GND | http://id.loc.gov/authorities/names/n2013042895 http://id.loc.gov/authorities/names/n2008057681 |
author_additional | Starr-Glass, David -- Brás, Filomena Antunes -- Sanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals -- Hernandez-Maskivker, Gilda -- Rodrigues, Ana Lúcia / Machado, Carolina Feliciana -- Sousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel -- |
author_facet | Machado, Carolina, 1965- Davim, J. Paulo |
building | Verbundindex |
bvnumber | localFWS |
callnumber-first | H - Social Science |
callnumber-label | HF1106 |
callnumber-raw | HF1106 |
callnumber-search | HF1106 |
callnumber-sort | HF 41106 |
callnumber-subject | HF - Commerce |
collection | ZDB-4-EBA |
contents | Frontmatter -- Preface -- Contents -- Brief biographical sketches of editors -- 1. Organizational culture: forces that shape thinking, behavior, and success / 2. Corporate social responsibility reporting and sustainability / 3. Project management / 4. Consumer behavior: the importance of millennials in the tourism industry / 5. Performance appraisal: a critical tool in effective human resource management / 6. Job analysis: an application in a knowledge-intensive, high-performance SME / Index. |
ctrlnum | (OCoLC)1037354583 |
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dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650.071 |
dewey-search | 650.071 |
dewey-sort | 3650.071 |
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discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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lccn | 2018934737 |
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physical | 1 online resource : illustrations |
psigel | ZDB-4-EBA |
publishDate | 2018 |
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spelling | Micro MBA : theory and practice / edited by Carolina Machado and J. Paulo Davim. Micro Master of business administration Berlin ; Boston : Walter de Gruyter, [2018] ©2018 1 online resource : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Frontmatter -- Preface -- Contents -- Brief biographical sketches of editors -- 1. Organizational culture: forces that shape thinking, behavior, and success / Starr-Glass, David -- 2. Corporate social responsibility reporting and sustainability / Brás, Filomena Antunes -- 3. Project management / Sanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals -- 4. Consumer behavior: the importance of millennials in the tourism industry / Hernandez-Maskivker, Gilda -- 5. Performance appraisal: a critical tool in effective human resource management / Rodrigues, Ana Lúcia / Machado, Carolina Feliciana -- 6. Job analysis: an application in a knowledge-intensive, high-performance SME / Sousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel -- Index. Online resource; title from title page (Safari, viewed May 23, 2018). In English. Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists. Business education. http://id.loc.gov/authorities/subjects/sh85018279 Management. http://id.loc.gov/authorities/subjects/sh85080336 Executives Training of. http://id.loc.gov/authorities/subjects/sh85046310 Enseignement commercial. Gestion. management. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Business education fast Executives Training of fast Management fast Chemical Engineering. Industrial Chemistry. Innovation Management. Masters of Business Administration. Technology Management. Electronic book. Machado, Carolina, 1965- editor. https://id.oclc.org/worldcat/entity/E39PCjxb6Pdx8TGGVmjX8fyQmb http://id.loc.gov/authorities/names/n2013042895 Davim, J. Paulo, editor. http://id.loc.gov/authorities/names/n2008057681 has work: Micro MBA (Text) https://id.oclc.org/worldcat/entity/E39PCFFhhbbYjfMXMXB9TQTQWP https://id.oclc.org/worldcat/ontology/hasWork Print version: Micro MBA. Berlin ; Boston : Walter de Gruyter, [2018] (DLC) 2018934737 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1800877 Volltext |
spellingShingle | Micro MBA : theory and practice / Frontmatter -- Preface -- Contents -- Brief biographical sketches of editors -- 1. Organizational culture: forces that shape thinking, behavior, and success / 2. Corporate social responsibility reporting and sustainability / 3. Project management / 4. Consumer behavior: the importance of millennials in the tourism industry / 5. Performance appraisal: a critical tool in effective human resource management / 6. Job analysis: an application in a knowledge-intensive, high-performance SME / Index. Business education. http://id.loc.gov/authorities/subjects/sh85018279 Management. http://id.loc.gov/authorities/subjects/sh85080336 Executives Training of. http://id.loc.gov/authorities/subjects/sh85046310 Enseignement commercial. Gestion. management. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Business education fast Executives Training of fast Management fast |
subject_GND | http://id.loc.gov/authorities/subjects/sh85018279 http://id.loc.gov/authorities/subjects/sh85080336 http://id.loc.gov/authorities/subjects/sh85046310 |
title | Micro MBA : theory and practice / |
title_alt | Micro Master of business administration Frontmatter -- Preface -- Contents -- Brief biographical sketches of editors -- 1. Organizational culture: forces that shape thinking, behavior, and success / 2. Corporate social responsibility reporting and sustainability / 3. Project management / 4. Consumer behavior: the importance of millennials in the tourism industry / 5. Performance appraisal: a critical tool in effective human resource management / 6. Job analysis: an application in a knowledge-intensive, high-performance SME / Index. |
title_auth | Micro MBA : theory and practice / |
title_exact_search | Micro MBA : theory and practice / |
title_full | Micro MBA : theory and practice / edited by Carolina Machado and J. Paulo Davim. |
title_fullStr | Micro MBA : theory and practice / edited by Carolina Machado and J. Paulo Davim. |
title_full_unstemmed | Micro MBA : theory and practice / edited by Carolina Machado and J. Paulo Davim. |
title_short | Micro MBA : |
title_sort | micro mba theory and practice |
title_sub | theory and practice / |
topic | Business education. http://id.loc.gov/authorities/subjects/sh85018279 Management. http://id.loc.gov/authorities/subjects/sh85080336 Executives Training of. http://id.loc.gov/authorities/subjects/sh85046310 Enseignement commercial. Gestion. management. aat BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Business education fast Executives Training of fast Management fast |
topic_facet | Business education. Management. Executives Training of. Enseignement commercial. Gestion. management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Reference. BUSINESS & ECONOMICS Skills. Business education Executives Training of Management Electronic book. |
url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1800877 |
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