Media U :: how the need to win audiences has shaped higher education /
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Columbia University Press,
[2018]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (viii, 341 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780231546607 0231546602 |
Internformat
MARC
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| 100 | 1 | |a Cooper, Mark Garrett, |e author. |0 http://id.loc.gov/authorities/names/no99088338 | |
| 245 | 1 | 0 | |a Media U : |b how the need to win audiences has shaped higher education / |c Mark Garrett Cooper and John Marx. |
| 263 | |a 1807 | ||
| 264 | 1 | |a New York : |b Columbia University Press, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (viii, 341 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century -- Epilogue. | |
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Universities and colleges |x Public relations |z United States |x History. | |
| 650 | 0 | |a Education, Higher |x Aims and objectives |z United States |x History. | |
| 650 | 6 | |a Universités |x Publicité |z États-Unis |x Histoire. | |
| 650 | 6 | |a Universités |x Relations publiques |z États-Unis |x Histoire. | |
| 650 | 6 | |a Enseignement supérieur |x Finalités |z États-Unis |x Histoire. | |
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| 651 | 7 | |a United States |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Marx, John, |e author. |0 http://id.loc.gov/authorities/names/no2006011071 | |
| 758 | |i has work: |a Media U (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGF4FDxgBjVMRW4R33mQVP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Cooper, Mark Garrett. |t Media U. |d New York : Columbia University Press, [2018] |z 9780231186360 |w (DLC) 2017058611 |w (OCoLC)1029063465 |
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Datensatz im Suchindex
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| _version_ | 1816882416133865472 |
| adam_text | |
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| author | Cooper, Mark Garrett Marx, John |
| author_GND | http://id.loc.gov/authorities/names/no99088338 http://id.loc.gov/authorities/names/no2006011071 |
| author_facet | Cooper, Mark Garrett Marx, John |
| author_role | aut aut |
| author_sort | Cooper, Mark Garrett |
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| callnumber-first | L - Education |
| callnumber-label | LB2342 |
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| callnumber-search | LB2342.82 |
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| callnumber-subject | LB - Theory and Practice of Education |
| collection | ZDB-4-EBA |
| contents | Introduction -- Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century -- Epilogue. |
| ctrlnum | (OCoLC)1029069028 |
| dewey-full | 378.1/01 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 378 - Higher education (Tertiary education) |
| dewey-raw | 378.1/01 |
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| dewey-sort | 3378.1 11 |
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| discipline | Pädagogik |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:28:16Z |
| institution | BVB |
| isbn | 9780231546607 0231546602 |
| language | English |
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| spelling | Cooper, Mark Garrett, author. http://id.loc.gov/authorities/names/no99088338 Media U : how the need to win audiences has shaped higher education / Mark Garrett Cooper and John Marx. 1807 New York : Columbia University Press, [2018] ©2018 1 online resource (viii, 341 pages) text txt rdacontent computer n rdamedia online resource nc rdacarrier Includes bibliographical references and index. Introduction -- Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century -- Epilogue. Print version record. College publicity United States History. Universities and colleges Public relations United States History. Education, Higher Aims and objectives United States History. Universités Publicité États-Unis Histoire. Universités Relations publiques États-Unis Histoire. Enseignement supérieur Finalités États-Unis Histoire. BUSINESS & ECONOMICS / Education bisacsh College publicity fast Education, Higher Aims and objectives fast Universities and colleges Public relations fast United States fast History fast Marx, John, author. http://id.loc.gov/authorities/names/no2006011071 has work: Media U (Text) https://id.oclc.org/worldcat/entity/E39PCGF4FDxgBjVMRW4R33mQVP https://id.oclc.org/worldcat/ontology/hasWork Print version: Cooper, Mark Garrett. Media U. New York : Columbia University Press, [2018] 9780231186360 (DLC) 2017058611 (OCoLC)1029063465 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1897280 Volltext |
| spellingShingle | Cooper, Mark Garrett Marx, John Media U : how the need to win audiences has shaped higher education / Introduction -- Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century -- Epilogue. College publicity United States History. Universities and colleges Public relations United States History. Education, Higher Aims and objectives United States History. Universités Publicité États-Unis Histoire. Universités Relations publiques États-Unis Histoire. Enseignement supérieur Finalités États-Unis Histoire. BUSINESS & ECONOMICS / Education bisacsh College publicity fast Education, Higher Aims and objectives fast Universities and colleges Public relations fast |
| title | Media U : how the need to win audiences has shaped higher education / |
| title_auth | Media U : how the need to win audiences has shaped higher education / |
| title_exact_search | Media U : how the need to win audiences has shaped higher education / |
| title_full | Media U : how the need to win audiences has shaped higher education / Mark Garrett Cooper and John Marx. |
| title_fullStr | Media U : how the need to win audiences has shaped higher education / Mark Garrett Cooper and John Marx. |
| title_full_unstemmed | Media U : how the need to win audiences has shaped higher education / Mark Garrett Cooper and John Marx. |
| title_short | Media U : |
| title_sort | media u how the need to win audiences has shaped higher education |
| title_sub | how the need to win audiences has shaped higher education / |
| topic | College publicity United States History. Universities and colleges Public relations United States History. Education, Higher Aims and objectives United States History. Universités Publicité États-Unis Histoire. Universités Relations publiques États-Unis Histoire. Enseignement supérieur Finalités États-Unis Histoire. BUSINESS & ECONOMICS / Education bisacsh College publicity fast Education, Higher Aims and objectives fast Universities and colleges Public relations fast |
| topic_facet | College publicity United States History. Universities and colleges Public relations United States History. Education, Higher Aims and objectives United States History. Universités Publicité États-Unis Histoire. Universités Relations publiques États-Unis Histoire. Enseignement supérieur Finalités États-Unis Histoire. BUSINESS & ECONOMICS / Education College publicity Education, Higher Aims and objectives Universities and colleges Public relations United States History |
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