Marketing research :: fundamentals, process, and implications /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hauppauge, N.Y. :
Nova Science Publishers, Inc.,
[2018]
|
| Schriftenreihe: | Business issues, competition and entrepreneurship
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource. |
| ISBN: | 9781536130300 1536130303 |
Internformat
MARC
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| 008 | 180208s2018 nyu o 001 0 eng | ||
| 010 | |a 2018006417 | ||
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| 100 | 1 | |a Rajagopal, R., |e author. | |
| 245 | 1 | 0 | |a Marketing research : |b fundamentals, process, and implications / |c Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico). |
| 264 | 1 | |a Hauppauge, N.Y. : |b Nova Science Publishers, Inc., |c [2018] | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 490 | 0 | |a Business issues, competition and entrepreneurship | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index. | |
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Rajagopal, R. |t Marketing research. |d Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] |z 9781536130294 |w (DLC) 2017060222 |
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Datensatz im Suchindex
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| author | Rajagopal, R. |
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| contents | Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index. |
| ctrlnum | (OCoLC)1022980381 |
| dewey-full | 658.8/3 |
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:28:13Z |
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| isbn | 9781536130300 1536130303 |
| language | English |
| lccn | 2018006417 |
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| physical | 1 online resource. |
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| publishDate | 2018 |
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| series2 | Business issues, competition and entrepreneurship |
| spelling | Rajagopal, R., author. Marketing research : fundamentals, process, and implications / Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico). Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] 1 online resource. text txt rdacontent computer n rdamedia online resource nc rdacarrier Business issues, competition and entrepreneurship Includes index. Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index. Print version record and CIP data provided by publisher. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research fast Print version: Rajagopal, R. Marketing research. Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018] 9781536130294 (DLC) 2017060222 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1855129 Volltext |
| spellingShingle | Rajagopal, R. Marketing research : fundamentals, process, and implications / Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 |
| title | Marketing research : fundamentals, process, and implications / |
| title_auth | Marketing research : fundamentals, process, and implications / |
| title_exact_search | Marketing research : fundamentals, process, and implications / |
| title_full | Marketing research : fundamentals, process, and implications / Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico). |
| title_fullStr | Marketing research : fundamentals, process, and implications / Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico). |
| title_full_unstemmed | Marketing research : fundamentals, process, and implications / Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico). |
| title_short | Marketing research : |
| title_sort | marketing research fundamentals process and implications |
| title_sub | fundamentals, process, and implications / |
| topic | Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research fast |
| topic_facet | Marketing research. Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research |
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