Sport Business in Leading Economies.:

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Zhang, James J.
Weitere Verfasser: Huang, Haiyan, Nauright, John
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley : Emerald Publishing Limited, 2017.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
Beschreibung:1 online resource (541 pages)
Bibliographie:Includes bibliographical references.
ISBN:9781787435636
1787435636
9781787435643
1787435644

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