International Business Diplomacy :: How can Multinational Corporations Deal with Global Challenges? /

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business e...

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Bibliographic Details
Other Authors: Ruël, Huub
Format: Electronic eBook
Language:English
Published: Bingley : Emerald Publishing Limited, 2017.
Series:Advanced series in management.
Subjects:
Online Access:DE-862
DE-863
Summary:Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
Physical Description:1 online resource (297 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781787430815
1787430812
9781787432550
1787432556

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