International Business Diplomacy :: How can Multinational Corporations Deal with Global Challenges? /

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business e...

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Bibliographische Detailangaben
Weitere Verfasser: Ruël, Huub
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Bingley : Emerald Publishing Limited, 2017.
Schriftenreihe:Advanced series in management.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.
Beschreibung:1 online resource (297 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9781787430815
1787430812
9781787432550
1787432556

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