Handbook of business communication :: linguistic approaches /
The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin/Boston :
De Gruyter,
[2017]
|
| Schriftenreihe: | Handbooks of Applied Linguistics HAL.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions. |
| Beschreibung: | 1 online resource (xi, 700 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781501500640 1501500643 9781614514862 1614514860 9781501519000 150151900X |
Internformat
MARC
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| 245 | 0 | 0 | |a Handbook of business communication : |b linguistic approaches / |c edited by Gerlinde Mautner and Franz Rainer with Christopher Ross. |
| 264 | 1 | |a Berlin/Boston : |b De Gruyter, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xi, 700 pages) : |b illustrations | ||
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| 490 | 1 | |a Handbooks of Applied Linguistics [HAL] ; |v v. 13 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach. | |
| 505 | 8 | |a 12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain. | |
| 505 | 8 | |a 20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index. | |
| 520 | |a The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions. | ||
| 546 | |a In English. | ||
| 650 | 0 | |a Business communication. |0 http://id.loc.gov/authorities/subjects/sh87004551 | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Wirtschaftssprache |2 gnd |0 http://d-nb.info/gnd/4117662-5 | |
| 650 | 7 | |a Unternehmen |2 gnd | |
| 650 | 7 | |a Kommunikation |2 gnd | |
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Mautner, Gerlinde, |d 1963- |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjqqWwQfxcg7BbyYJrhgVd |0 http://id.loc.gov/authorities/names/n94036686 | |
| 700 | 1 | |a Rainer, Franz, |e editor. | |
| 700 | 1 | |a Ross, C. A. |q (Christopher A.), |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjCDRCqHjKYxPDyFkkPkH3 |0 http://id.loc.gov/authorities/names/n89636131 | |
| 758 | |i has work: |a Handbook of business communication (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGpCgT86VKQ7pVrV4mrwYd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Mautner, Gerlinde. |t Handbook of Business Communication : Linguistic Approaches. |d Berlin/Boston : De Gruyter, ©2016 |z 9781614516835 |
| 830 | 0 | |a Handbooks of Applied Linguistics HAL. | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn999655863 |
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| _version_ | 1816882397138911232 |
| adam_text | |
| any_adam_object | |
| author2 | Mautner, Gerlinde, 1963- Rainer, Franz Ross, C. A. (Christopher A.) |
| author2_role | edt edt edt |
| author2_variant | g m gm f r fr c a r ca car |
| author_GND | http://id.loc.gov/authorities/names/n94036686 http://id.loc.gov/authorities/names/n89636131 |
| author_facet | Mautner, Gerlinde, 1963- Rainer, Franz Ross, C. A. (Christopher A.) |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5718 |
| callnumber-raw | HF5718 .H36 2017 |
| callnumber-search | HF5718 .H36 2017 |
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| callnumber-subject | HF - Commerce |
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| collection | ZDB-4-EBA |
| contents | Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach. 12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain. 20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index. |
| ctrlnum | (OCoLC)999655863 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sprachwissenschaft Wirtschaftswissenschaften Literaturwissenschaft |
| format | Electronic eBook |
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| genre | Electronic book. |
| genre_facet | Electronic book. |
| id | ZDB-4-EBA-ocn999655863 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:27:57Z |
| institution | BVB |
| isbn | 9781501500640 1501500643 9781614514862 1614514860 9781501519000 150151900X |
| language | English |
| oclc_num | 999655863 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 700 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | De Gruyter, |
| record_format | marc |
| series | Handbooks of Applied Linguistics HAL. |
| series2 | Handbooks of Applied Linguistics [HAL] ; |
| spelling | Handbook of business communication : linguistic approaches / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross. Berlin/Boston : De Gruyter, [2017] ©2017 1 online resource (xi, 700 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Handbooks of Applied Linguistics [HAL] ; v. 13 Includes bibliographical references and index. Print version record. Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach. 12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain. 20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index. The Handbooks of Applied Linguistics provide a state-of-the-art description of established and emerging areas of Applied Linguistics. Each volume gives an overview of the field, explains the most important traditions and their findings, identifies the gaps in current research, and gives perspectives for future directions. In English. Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication dans l'entreprise. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Wirtschaftssprache gnd http://d-nb.info/gnd/4117662-5 Unternehmen gnd Kommunikation gnd Electronic book. Mautner, Gerlinde, 1963- editor. https://id.oclc.org/worldcat/entity/E39PCjqqWwQfxcg7BbyYJrhgVd http://id.loc.gov/authorities/names/n94036686 Rainer, Franz, editor. Ross, C. A. (Christopher A.), editor. https://id.oclc.org/worldcat/entity/E39PCjCDRCqHjKYxPDyFkkPkH3 http://id.loc.gov/authorities/names/n89636131 has work: Handbook of business communication (Text) https://id.oclc.org/worldcat/entity/E39PCGpCgT86VKQ7pVrV4mrwYd https://id.oclc.org/worldcat/ontology/hasWork Print version: Mautner, Gerlinde. Handbook of Business Communication : Linguistic Approaches. Berlin/Boston : De Gruyter, ©2016 9781614516835 Handbooks of Applied Linguistics HAL. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1566035 Volltext |
| spellingShingle | Handbook of business communication : linguistic approaches / Handbooks of Applied Linguistics HAL. Preface to the Handbooks of Applied Linguistics Series; Acknowledgements; Table of contents; I. Introduction; 1. Editors' introduction; 2. The history of the language of economics and business; II. Genres and media; 3. Genres in the business context: An introduction; 4. Business presentations; 5. Business negotiations; 6. Business meetings; 7. Sales talk and sales training; 8. From business letters to email and mobile communication; 9. Company websites; 10. The annual report; III. Foreign languages and culture; 11. Intercultural business communication: A linguistic approach. 12. Multilingualism in business: Language needs13. Multilingualism in business: Language policies and practices; 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes; 15. Teaching and learning foreign business languages; 16. New media in teaching and learning business languages; IV. Lexical phenomena; 17. The structure of economic and business terms; 18. Metaphor, metonymy, and euphemism in the language of economics and business; 19. Language planning and linguistic purism in the business domain. 20. The language of marketing21. The language of accounting; 22. Proper names in business; 23. Business lexicography; 24. Corpora and corpus linguistic approaches to studying business language; V. Building bridges across disciplines; 25. Organizational discourse; 26. Spoken workplace discourse; 27. Corporate language and design; 28. The risks of using standardized text modules as communication vehicles; Subject index. Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication dans l'entreprise. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Wirtschaftssprache gnd http://d-nb.info/gnd/4117662-5 Unternehmen gnd Kommunikation gnd |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87004551 http://d-nb.info/gnd/4117662-5 |
| title | Handbook of business communication : linguistic approaches / |
| title_auth | Handbook of business communication : linguistic approaches / |
| title_exact_search | Handbook of business communication : linguistic approaches / |
| title_full | Handbook of business communication : linguistic approaches / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross. |
| title_fullStr | Handbook of business communication : linguistic approaches / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross. |
| title_full_unstemmed | Handbook of business communication : linguistic approaches / edited by Gerlinde Mautner and Franz Rainer with Christopher Ross. |
| title_short | Handbook of business communication : |
| title_sort | handbook of business communication linguistic approaches |
| title_sub | linguistic approaches / |
| topic | Business communication. http://id.loc.gov/authorities/subjects/sh87004551 Communication dans l'entreprise. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Business communication fast Wirtschaftssprache gnd http://d-nb.info/gnd/4117662-5 Unternehmen gnd Kommunikation gnd |
| topic_facet | Business communication. Communication dans l'entreprise. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Business communication Wirtschaftssprache Unternehmen Kommunikation Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1566035 |
| work_keys_str_mv | AT mautnergerlinde handbookofbusinesscommunicationlinguisticapproaches AT rainerfranz handbookofbusinesscommunicationlinguisticapproaches AT rossca handbookofbusinesscommunicationlinguisticapproaches |