Brand Singapore :: nation branding after Lee Kuan Yew, in a divisive world /
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World t...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
Marshall Cavendish Business,
©2017.
|
| Ausgabe: | Second edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in. |
| Beschreibung: | Originally published 2011. |
| Beschreibung: | 1 online resource (242 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789814779432 9814779431 |
Internformat
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| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 29, 2017). | |
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| 546 | |a In English. | ||
| 505 | 0 | |a Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242. | |
| 520 | |a Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in. | ||
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| contents | Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242. |
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| edition | Second edition. |
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| id | ZDB-4-EBA-ocn992574182 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:54Z |
| institution | BVB |
| isbn | 9789814779432 9814779431 |
| language | English |
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| publishDate | 2017 |
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| publisher | Marshall Cavendish Business, |
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| spelling | Koh, Buck Song, author. Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / Koh Buck Song. Second edition. Singapore : Marshall Cavendish Business, ©2017. 1 online resource (242 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed August 29, 2017). Originally published 2011. Includes bibliographical references and index. In English. Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242. Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in. Place marketing Singapore. National characteristics, Singaporean. http://id.loc.gov/authorities/subjects/sh86000520 Branding (Marketing) Singapore. Singapouriens. Stratégie de marque Singapour. HISTORY Asia Southeast Asia. bisacsh Branding (Marketing) fast National characteristics, Singaporean fast Place marketing fast Singapore fast https://id.oclc.org/worldcat/entity/E39PBJpV8D6qM4JGxDqvHvtYfq Print version: Koh, Buck Song. Brand Singapore. Second edition. Singapore : Marshall Cavendish Business, ©2017 9789814779241 9814779245 (DLC) 2017344263 (OCoLC)978282802 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1548404 Volltext |
| spellingShingle | Koh, Buck Song Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242. Place marketing Singapore. National characteristics, Singaporean. http://id.loc.gov/authorities/subjects/sh86000520 Branding (Marketing) Singapore. Singapouriens. Stratégie de marque Singapour. HISTORY Asia Southeast Asia. bisacsh Branding (Marketing) fast National characteristics, Singaporean fast Place marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh86000520 |
| title | Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / |
| title_auth | Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / |
| title_exact_search | Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / |
| title_full | Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / Koh Buck Song. |
| title_fullStr | Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / Koh Buck Song. |
| title_full_unstemmed | Brand Singapore : nation branding after Lee Kuan Yew, in a divisive world / Koh Buck Song. |
| title_short | Brand Singapore : |
| title_sort | brand singapore nation branding after lee kuan yew in a divisive world |
| title_sub | nation branding after Lee Kuan Yew, in a divisive world / |
| topic | Place marketing Singapore. National characteristics, Singaporean. http://id.loc.gov/authorities/subjects/sh86000520 Branding (Marketing) Singapore. Singapouriens. Stratégie de marque Singapour. HISTORY Asia Southeast Asia. bisacsh Branding (Marketing) fast National characteristics, Singaporean fast Place marketing fast |
| topic_facet | Place marketing Singapore. National characteristics, Singaporean. Branding (Marketing) Singapore. Singapouriens. Stratégie de marque Singapour. HISTORY Asia Southeast Asia. Branding (Marketing) National characteristics, Singaporean Place marketing Singapore |
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