The transformational consumer :: fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /
This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee enga...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oakland, California :
Berrett-Koehler Publishers, Inc.,
2017.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement. |
| Beschreibung: | 1 online resource (xi, 160 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1626568847 9781626568846 9781626568853 1626568855 |
Internformat
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-ocn990473984 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 170207t20172017cau ob 001 0 eng d | ||
| 040 | |a IDEBK |b eng |e rda |e pn |c IDEBK |d OCLCQ |d IDEBK |d OCLCF |d OCLCQ |d OCLCO |d YDX |d EBLCP |d UMI |d WAU |d MERUC |d N$T |d TEFOD |d GGVRL |d AGLDB |d IGB |d AUW |d BTN |d MHW |d INTCL |d SNK |d INT |d OCLCQ |d S8I |d S8J |d UAB |d G3B |d OCLCQ |d S9I |d STF |d D6H |d UKAHL |d C6I |d OCLCQ |d RECBK |d SDF |d OCLCO |d OCLCQ |d INARC |d OCLCQ |d OCLCO |d OCLCL |d TMA |d OCLCQ |d HOPLA | ||
| 019 | |a 971229319 |a 971351807 |a 971521875 |a 971586742 |a 971967568 |a 972161163 |a 972352131 |a 995329820 | ||
| 020 | |a 1626568847 |q (ebk) | ||
| 020 | |a 9781626568846 | ||
| 020 | |a 9781626568853 | ||
| 020 | |a 1626568855 | ||
| 020 | |z 9781626568839 | ||
| 020 | |z 1626568839 | ||
| 035 | |a (OCoLC)990473984 |z (OCoLC)971229319 |z (OCoLC)971351807 |z (OCoLC)971521875 |z (OCoLC)971586742 |z (OCoLC)971967568 |z (OCoLC)972161163 |z (OCoLC)972352131 |z (OCoLC)995329820 | ||
| 037 | |a 990490 |b MIL | ||
| 050 | 4 | |a HF5415.335 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 7 | |a 658.8/343 |2 23 | |
| 049 | |a MAIN | ||
| 100 | 1 | |a Nelson, Tara-Nicholle, |e author. | |
| 245 | 1 | 4 | |a The transformational consumer : |b fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / |c Tara-Nicholle Nelson. |
| 264 | 1 | |a Oakland, California : |b Berrett-Koehler Publishers, Inc., |c 2017. | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xi, 160 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author. | |
| 520 | |a This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement. | ||
| 650 | 0 | |a Consumer satisfaction. |0 http://id.loc.gov/authorities/subjects/sh85031490 | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 758 | |i has work: |a Transformational Consumer (Text) |1 https://id.oclc.org/worldcat/entity/E39PD36TCbmdXf3p4BxBrMKgXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Nelson, Tara-Nicholle. |t Transformational consumer. |b 1 edition. |d Oakland, CA : Berrett-Koehler Publishers, [2017] |z 9781626568839 |z 1626568839 |w (DLC) 2016043949 |w (OCoLC)952386775 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1356015 |3 Volltext |
| 938 | |a hoopla Digital |b HOPL |n MWT11723399 | ||
| 938 | |a Internet Archive |b INAR |n transformational0000nels | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00774871 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH31799949 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32421446 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL4694071 | ||
| 938 | |a EBSCOhost |b EBSC |n 1356015 | ||
| 938 | |a Gale Cengage Learning |b GVRL |n GVRL98HS | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis37526760 | ||
| 938 | |a YBP Library Services |b YANK |n 13408558 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn990473984 |
|---|---|
| _version_ | 1816882392577605632 |
| adam_text | |
| any_adam_object | |
| author | Nelson, Tara-Nicholle |
| author_facet | Nelson, Tara-Nicholle |
| author_role | aut |
| author_sort | Nelson, Tara-Nicholle |
| author_variant | t n n tnn |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.335 |
| callnumber-search | HF5415.335 |
| callnumber-sort | HF 45415.335 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author. |
| ctrlnum | (OCoLC)990473984 |
| dewey-full | 658.8/343 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/343 |
| dewey-search | 658.8/343 |
| dewey-sort | 3658.8 3343 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04420cam a2200733Mi 4500</leader><controlfield tag="001">ZDB-4-EBA-ocn990473984</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |||||||||||</controlfield><controlfield tag="008">170207t20172017cau ob 001 0 eng d</controlfield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">IDEBK</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">IDEBK</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">IDEBK</subfield><subfield code="d">OCLCF</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">YDX</subfield><subfield code="d">EBLCP</subfield><subfield code="d">UMI</subfield><subfield code="d">WAU</subfield><subfield code="d">MERUC</subfield><subfield code="d">N$T</subfield><subfield code="d">TEFOD</subfield><subfield code="d">GGVRL</subfield><subfield code="d">AGLDB</subfield><subfield code="d">IGB</subfield><subfield code="d">AUW</subfield><subfield code="d">BTN</subfield><subfield code="d">MHW</subfield><subfield code="d">INTCL</subfield><subfield code="d">SNK</subfield><subfield code="d">INT</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">S8I</subfield><subfield code="d">S8J</subfield><subfield code="d">UAB</subfield><subfield code="d">G3B</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">S9I</subfield><subfield code="d">STF</subfield><subfield code="d">D6H</subfield><subfield code="d">UKAHL</subfield><subfield code="d">C6I</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">RECBK</subfield><subfield code="d">SDF</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">INARC</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield><subfield code="d">TMA</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">HOPLA</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">971229319</subfield><subfield code="a">971351807</subfield><subfield code="a">971521875</subfield><subfield code="a">971586742</subfield><subfield code="a">971967568</subfield><subfield code="a">972161163</subfield><subfield code="a">972352131</subfield><subfield code="a">995329820</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1626568847</subfield><subfield code="q">(ebk)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781626568846</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781626568853</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1626568855</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781626568839</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1626568839</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)990473984</subfield><subfield code="z">(OCoLC)971229319</subfield><subfield code="z">(OCoLC)971351807</subfield><subfield code="z">(OCoLC)971521875</subfield><subfield code="z">(OCoLC)971586742</subfield><subfield code="z">(OCoLC)971967568</subfield><subfield code="z">(OCoLC)972161163</subfield><subfield code="z">(OCoLC)972352131</subfield><subfield code="z">(OCoLC)995329820</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">990490</subfield><subfield code="b">MIL</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.335</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">082000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">041000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">042000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">085000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">658.8/343</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nelson, Tara-Nicholle,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The transformational consumer :</subfield><subfield code="b">fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser /</subfield><subfield code="c">Tara-Nicholle Nelson.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oakland, California :</subfield><subfield code="b">Berrett-Koehler Publishers, Inc.,</subfield><subfield code="c">2017.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xi, 160 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Consumer satisfaction.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85031490</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield><subfield code="0">http://id.loc.gov/authorities/subjects/sh85081333</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Consommateurs</subfield><subfield code="x">Satisfaction.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">marketing.</subfield><subfield code="2">aat</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Industrial Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Management Science.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS</subfield><subfield code="x">Organizational Behavior.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consumer satisfaction</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Transformational Consumer (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PD36TCbmdXf3p4BxBrMKgXd</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Nelson, Tara-Nicholle.</subfield><subfield code="t">Transformational consumer.</subfield><subfield code="b">1 edition.</subfield><subfield code="d">Oakland, CA : Berrett-Koehler Publishers, [2017]</subfield><subfield code="z">9781626568839</subfield><subfield code="z">1626568839</subfield><subfield code="w">(DLC) 2016043949</subfield><subfield code="w">(OCoLC)952386775</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1356015</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">hoopla Digital</subfield><subfield code="b">HOPL</subfield><subfield code="n">MWT11723399</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Internet Archive</subfield><subfield code="b">INAR</subfield><subfield code="n">transformational0000nels</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Recorded Books, LLC</subfield><subfield code="b">RECE</subfield><subfield code="n">rbeEB00774871</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH31799949</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH32421446</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBL - Ebook Library</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL4694071</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">1356015</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Gale Cengage Learning</subfield><subfield code="b">GVRL</subfield><subfield code="n">GVRL98HS</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest MyiLibrary Digital eBook Collection</subfield><subfield code="b">IDEB</subfield><subfield code="n">cis37526760</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">13408558</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| id | ZDB-4-EBA-ocn990473984 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:53Z |
| institution | BVB |
| isbn | 1626568847 9781626568846 9781626568853 1626568855 |
| language | English |
| oclc_num | 990473984 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 160 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Berrett-Koehler Publishers, Inc., |
| record_format | marc |
| spelling | Nelson, Tara-Nicholle, author. The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / Tara-Nicholle Nelson. Oakland, California : Berrett-Koehler Publishers, Inc., 2017. ©2017 1 online resource (xi, 160 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author. This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement. Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consommateurs Satisfaction. Marketing. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast Marketing fast has work: Transformational Consumer (Text) https://id.oclc.org/worldcat/entity/E39PD36TCbmdXf3p4BxBrMKgXd https://id.oclc.org/worldcat/ontology/hasWork Print version: Nelson, Tara-Nicholle. Transformational consumer. 1 edition. Oakland, CA : Berrett-Koehler Publishers, [2017] 9781626568839 1626568839 (DLC) 2016043949 (OCoLC)952386775 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1356015 Volltext |
| spellingShingle | Nelson, Tara-Nicholle The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author. Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consommateurs Satisfaction. Marketing. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85031490 http://id.loc.gov/authorities/subjects/sh85081333 |
| title | The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / |
| title_auth | The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / |
| title_exact_search | The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / |
| title_full | The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / Tara-Nicholle Nelson. |
| title_fullStr | The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / Tara-Nicholle Nelson. |
| title_full_unstemmed | The transformational consumer : fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / Tara-Nicholle Nelson. |
| title_short | The transformational consumer : |
| title_sort | transformational consumer fuel a lifelong love affair with your customers by helping them get healthier wealthier and wiser |
| title_sub | fuel a lifelong love affair with your customers by helping them get healthier, wealthier and wiser / |
| topic | Consumer satisfaction. http://id.loc.gov/authorities/subjects/sh85031490 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consommateurs Satisfaction. Marketing. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer satisfaction fast Marketing fast |
| topic_facet | Consumer satisfaction. Marketing. Consommateurs Satisfaction. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer satisfaction Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1356015 |
| work_keys_str_mv | AT nelsontaranicholle thetransformationalconsumerfuelalifelongloveaffairwithyourcustomersbyhelpingthemgethealthierwealthierandwiser AT nelsontaranicholle transformationalconsumerfuelalifelongloveaffairwithyourcustomersbyhelpingthemgethealthierwealthierandwiser |