Function follows Strategy /:
In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
München :
DETAIL,
[2014]
|
| Schriftenreihe: | DETAIL Special.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths. |
| Beschreibung: | 1 online resource (200 pages) : illustrations |
| Bibliographie: | Approx. 30 in color, 20 b/w. |
| ISBN: | 395553197X 9783955531973 |
Internformat
MARC
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| 006 | m o d | ||
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| 008 | 150403s2014 gw a o 000 0 eng d | ||
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| 100 | 1 | |a Sancho Pou, Eduard, |e author. | |
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| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (200 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a DETAIL Special | |
| 504 | |a Approx. 30 in color, 20 b/w. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t PREFACE -- |t PROLOGUE -- |t INTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE? -- |t Marketing: HOW TO SELL ACCORDING TO THE RULES OF MARKETING -- |t Icons: HOW TO SELL ARCHITECTURE THROUGH ICONIC BUILDINGS AND FAMILIAR IMAGES -- |t Politics: HOW TO RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND GRAPHICS -- |t Throng: IDEAS FOR A FAST-GROWING POPULATION (IS THERE A MODEL THAT CAN BE REPEATED AT WILL?) -- |t Developer: THE ATTEMPT TO GENERATE DEMAND, OR THE ARCHITECT AS PROJECT DEVELOPER -- |t N°1: MAKING THE RULES -- |t OUTLOOK -- |t EPILOGUE -- |t INTERVIEW: A CONVERSATION WITH ART GENSLER AND BJARKE INGELS -- |t BIBLIOGRAPHY -- |t INDEX -- |t EDUARD SANCHO POU -- |t ACKNOWLEDGEMENTS. |
| 520 | |a In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ACM, viewed April 03 2015). | |
| 650 | 0 | |a Architectural practice |x History |y 20th century. | |
| 650 | 0 | |a Architecture, Modern |y 20th century. |0 http://id.loc.gov/authorities/subjects/sh85006834 | |
| 650 | 6 | |a Architecture |y 20e siècle. | |
| 650 | 7 | |a ARCHITECTURE / Professional Practice. |2 bisacsh | |
| 650 | 7 | |a Architectural practice |2 fast | |
| 650 | 7 | |a Architecture, Modern |2 fast | |
| 650 | 7 | |a Architektenbüro |2 gnd |0 http://d-nb.info/gnd/4002849-5 | |
| 650 | 7 | |a Marketingstrategie |2 gnd |0 http://d-nb.info/gnd/4120697-6 | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 653 | |a (Produktform)Electronic book text | ||
| 653 | |a (Zielgruppe)Fachpublikum/ Wissenschaft | ||
| 653 | |a (BISAC Subject Heading)ARC015000 | ||
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9783955531966 |
| 776 | 0 | 8 | |i Print version: |z 9783955531980 |
| 830 | 0 | |a DETAIL Special. | |
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| 856 | 1 | |l CBO01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1485715 |3 Volltext | |
| 938 | |a De Gruyter |b DEGR |n 9783955531973 | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn979884649 |
|---|---|
| _version_ | 1813903753787473921 |
| adam_text | |
| any_adam_object | |
| author | Sancho Pou, Eduard |
| author_facet | Sancho Pou, Eduard |
| author_role | aut |
| author_sort | Sancho Pou, Eduard |
| author_variant | p e s pe pes |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | N - Fine Arts |
| callnumber-label | NA1996 |
| callnumber-raw | NA1996 .S26 2015 |
| callnumber-search | NA1996 .S26 2015 |
| callnumber-sort | NA 41996 S26 42015 |
| callnumber-subject | NA - Architecture |
| classification_rvk | ZH 2730 |
| collection | ZDB-4-EBA |
| contents | Frontmatter -- Contents -- PREFACE -- PROLOGUE -- INTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE? -- Marketing: HOW TO SELL ACCORDING TO THE RULES OF MARKETING -- Icons: HOW TO SELL ARCHITECTURE THROUGH ICONIC BUILDINGS AND FAMILIAR IMAGES -- Politics: HOW TO RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND GRAPHICS -- Throng: IDEAS FOR A FAST-GROWING POPULATION (IS THERE A MODEL THAT CAN BE REPEATED AT WILL?) -- Developer: THE ATTEMPT TO GENERATE DEMAND, OR THE ARCHITECT AS PROJECT DEVELOPER -- N°1: MAKING THE RULES -- OUTLOOK -- EPILOGUE -- INTERVIEW: A CONVERSATION WITH ART GENSLER AND BJARKE INGELS -- BIBLIOGRAPHY -- INDEX -- EDUARD SANCHO POU -- ACKNOWLEDGEMENTS. |
| ctrlnum | (OCoLC)979884649 |
| dewey-full | 720.68 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 720 - Architecture |
| dewey-raw | 720.68 |
| dewey-search | 720.68 |
| dewey-sort | 3720.68 |
| dewey-tens | 720 - Architecture |
| discipline | Architektur |
| era | 1900-1999 fast |
| era_facet | 1900-1999 |
| format | Electronic eBook |
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| genre_facet | History |
| id | ZDB-4-EBA-ocn979884649 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T16:23:42Z |
| institution | BVB |
| isbn | 395553197X 9783955531973 |
| language | English |
| oclc_num | 979884649 |
| open_access_boolean | |
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| owner_facet | MAIN |
| physical | 1 online resource (200 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | DETAIL, |
| record_format | marc |
| series | DETAIL Special. |
| series2 | DETAIL Special |
| spelling | Sancho Pou, Eduard, author. Function follows Strategy / Eduard Sancho Pou. München : DETAIL, [2014] ©2014 1 online resource (200 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda DETAIL Special Approx. 30 in color, 20 b/w. Frontmatter -- Contents -- PREFACE -- PROLOGUE -- INTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE? -- Marketing: HOW TO SELL ACCORDING TO THE RULES OF MARKETING -- Icons: HOW TO SELL ARCHITECTURE THROUGH ICONIC BUILDINGS AND FAMILIAR IMAGES -- Politics: HOW TO RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND GRAPHICS -- Throng: IDEAS FOR A FAST-GROWING POPULATION (IS THERE A MODEL THAT CAN BE REPEATED AT WILL?) -- Developer: THE ATTEMPT TO GENERATE DEMAND, OR THE ARCHITECT AS PROJECT DEVELOPER -- N°1: MAKING THE RULES -- OUTLOOK -- EPILOGUE -- INTERVIEW: A CONVERSATION WITH ART GENSLER AND BJARKE INGELS -- BIBLIOGRAPHY -- INDEX -- EDUARD SANCHO POU -- ACKNOWLEDGEMENTS. In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients - ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths. In English. Online resource; title from PDF title page (ACM, viewed April 03 2015). Architectural practice History 20th century. Architecture, Modern 20th century. http://id.loc.gov/authorities/subjects/sh85006834 Architecture 20e siècle. ARCHITECTURE / Professional Practice. bisacsh Architectural practice fast Architecture, Modern fast Architektenbüro gnd http://d-nb.info/gnd/4002849-5 Marketingstrategie gnd http://d-nb.info/gnd/4120697-6 1900-1999 fast (Produktform)Electronic book text (Zielgruppe)Fachpublikum/ Wissenschaft (BISAC Subject Heading)ARC015000 History fast Print version: 9783955531966 Print version: 9783955531980 DETAIL Special. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1485715 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1485715 Volltext |
| spellingShingle | Sancho Pou, Eduard Function follows Strategy / DETAIL Special. Frontmatter -- Contents -- PREFACE -- PROLOGUE -- INTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE? -- Marketing: HOW TO SELL ACCORDING TO THE RULES OF MARKETING -- Icons: HOW TO SELL ARCHITECTURE THROUGH ICONIC BUILDINGS AND FAMILIAR IMAGES -- Politics: HOW TO RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND GRAPHICS -- Throng: IDEAS FOR A FAST-GROWING POPULATION (IS THERE A MODEL THAT CAN BE REPEATED AT WILL?) -- Developer: THE ATTEMPT TO GENERATE DEMAND, OR THE ARCHITECT AS PROJECT DEVELOPER -- N°1: MAKING THE RULES -- OUTLOOK -- EPILOGUE -- INTERVIEW: A CONVERSATION WITH ART GENSLER AND BJARKE INGELS -- BIBLIOGRAPHY -- INDEX -- EDUARD SANCHO POU -- ACKNOWLEDGEMENTS. Architectural practice History 20th century. Architecture, Modern 20th century. http://id.loc.gov/authorities/subjects/sh85006834 Architecture 20e siècle. ARCHITECTURE / Professional Practice. bisacsh Architectural practice fast Architecture, Modern fast Architektenbüro gnd http://d-nb.info/gnd/4002849-5 Marketingstrategie gnd http://d-nb.info/gnd/4120697-6 |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85006834 http://d-nb.info/gnd/4002849-5 http://d-nb.info/gnd/4120697-6 |
| title | Function follows Strategy / |
| title_alt | Frontmatter -- Contents -- PREFACE -- PROLOGUE -- INTRODUCTION: WHERE ARE WE AND HOW DID WE GETH ERE? -- Marketing: HOW TO SELL ACCORDING TO THE RULES OF MARKETING -- Icons: HOW TO SELL ARCHITECTURE THROUGH ICONIC BUILDINGS AND FAMILIAR IMAGES -- Politics: HOW TO RECOGNIZE THE PEOPLE AND PROBLEMS BEHIND THE FIGURES AND GRAPHICS -- Throng: IDEAS FOR A FAST-GROWING POPULATION (IS THERE A MODEL THAT CAN BE REPEATED AT WILL?) -- Developer: THE ATTEMPT TO GENERATE DEMAND, OR THE ARCHITECT AS PROJECT DEVELOPER -- N°1: MAKING THE RULES -- OUTLOOK -- EPILOGUE -- INTERVIEW: A CONVERSATION WITH ART GENSLER AND BJARKE INGELS -- BIBLIOGRAPHY -- INDEX -- EDUARD SANCHO POU -- ACKNOWLEDGEMENTS. |
| title_auth | Function follows Strategy / |
| title_exact_search | Function follows Strategy / |
| title_full | Function follows Strategy / Eduard Sancho Pou. |
| title_fullStr | Function follows Strategy / Eduard Sancho Pou. |
| title_full_unstemmed | Function follows Strategy / Eduard Sancho Pou. |
| title_short | Function follows Strategy / |
| title_sort | function follows strategy |
| topic | Architectural practice History 20th century. Architecture, Modern 20th century. http://id.loc.gov/authorities/subjects/sh85006834 Architecture 20e siècle. ARCHITECTURE / Professional Practice. bisacsh Architectural practice fast Architecture, Modern fast Architektenbüro gnd http://d-nb.info/gnd/4002849-5 Marketingstrategie gnd http://d-nb.info/gnd/4120697-6 |
| topic_facet | Architectural practice History 20th century. Architecture, Modern 20th century. Architecture 20e siècle. ARCHITECTURE / Professional Practice. Architectural practice Architecture, Modern Architektenbüro Marketingstrategie History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1485715 |
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