Marketing scales handbook :: multi-item measures for consumer insight research. Volume 9 /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth, Texas USA :
GCBII Productions, LLC,
[2017]
|
| Ausgabe: | (Library version). |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource (xxv, 650 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780692845936 0692845933 |
Internformat
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| id | ZDB-4-EBA-ocn973222644 |
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| indexdate | 2024-11-27T13:27:40Z |
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| isbn | 9780692845936 0692845933 |
| language | English |
| oclc_num | 973222644 |
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| spelling | Bruner, Gordon C., 1954- author. http://id.loc.gov/authorities/names/n92052750 Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II. (Library version). Fort Worth, Texas USA : GCBII Productions, LLC, [2017] ©2017 1 online resource (xxv, 650 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from electronic title page (ProQuest Ebook Central, viewed November 1, 2017). Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast Electronic books. Handbooks and manuals fast Print version: Bruner, Gordon C., 1954- Marketing scales handbook. Fort Worth, Texas : GCBII Production, [2017] 9781542547246 (OCoLC)979560907 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1469983 Volltext |
| spellingShingle | Bruner, Gordon C., 1954- Marketing scales handbook : multi-item measures for consumer insight research. Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast |
| title | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_auth | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_exact_search | Marketing scales handbook : multi-item measures for consumer insight research. |
| title_full | Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II. |
| title_fullStr | Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II. |
| title_full_unstemmed | Marketing scales handbook : multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II. |
| title_short | Marketing scales handbook : |
| title_sort | marketing scales handbook multi item measures for consumer insight research |
| title_sub | multi-item measures for consumer insight research. |
| topic | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing research Statistical methods fast Scaling (Social sciences) fast |
| topic_facet | Marketing research Statistical methods Handbooks, manuals, etc. Scaling (Social sciences) Handbooks, manuals, etc. Marketing Recherche Méthodes statistiques Guides, manuels, etc. Construction d'une échelle (Sciences sociales) Guides, manuels, etc. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing research Statistical methods Scaling (Social sciences) Electronic books. Handbooks and manuals |
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