Audio branding :: using sound to build your brand /
Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY :
Kogan Page Limited,
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. |
| Beschreibung: | 1 online resource (xviii, 214 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749478582 0749478586 |
Internformat
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| 100 | 1 | |a Minsky, Laurence, |e author. | |
| 245 | 1 | 0 | |a Audio branding : |b using sound to build your brand / |c Laurence Minsky, Colleen Fahey. |
| 264 | 1 | |a London ; |a New York, NY : |b Kogan Page Limited, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xviii, 214 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. | |
| 520 | |a Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on March 27, 2017). | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Music in advertising. |0 http://id.loc.gov/authorities/subjects/sh85088915 | |
| 650 | 0 | |a Advertising |x Brand name products. |0 http://id.loc.gov/authorities/subjects/sh85001101 | |
| 650 | 0 | |a Advertising |x Psychological aspects. |0 http://id.loc.gov/authorities/subjects/sh85001159 | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Musique dans la publicité. | |
| 650 | 6 | |a Produits de marque |x Publicité. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Advertising. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
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| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Music in advertising |2 fast | |
| 650 | 7 | |a Brands and branding. |2 thema | |
| 650 | 7 | |a Advertising. |2 thema | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 700 | 1 | |a Fahey, Colleen, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Minsky, Laurence. |t Audio branding. |b 1st Edition. |d New York : Kogan Page Ltd, [2017] |z 9780749478575 |w (DLC) 2016058930 |
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| adam_text | |
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| author | Minsky, Laurence Fahey, Colleen |
| author_facet | Minsky, Laurence Fahey, Colleen |
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| callnumber-sort | HF 45415.1255 M56 42017 |
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| collection | ZDB-4-EBA |
| contents | Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. |
| ctrlnum | (OCoLC)970396795 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn970396795 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:27:38Z |
| institution | BVB |
| isbn | 9780749478582 0749478586 |
| language | English |
| lccn | 2017003807 |
| oclc_num | 970396795 |
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| spelling | Minsky, Laurence, author. Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. London ; New York, NY : Kogan Page Limited, [2017] ©2017 1 online resource (xviii, 214 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Online resource; title from digital title page (viewed on March 27, 2017). Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Music in advertising. http://id.loc.gov/authorities/subjects/sh85088915 Advertising Brand name products. http://id.loc.gov/authorities/subjects/sh85001101 Advertising Psychological aspects. http://id.loc.gov/authorities/subjects/sh85001159 Stratégie de marque. Musique dans la publicité. Produits de marque Publicité. Publicité Aspect psychologique. branding. aat Advertising. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising Brand name products fast Advertising Psychological aspects fast Branding (Marketing) fast Music in advertising fast Brands and branding. thema Advertising. thema Business and Management. ukslc Fahey, Colleen, author. Print version: Minsky, Laurence. Audio branding. 1st Edition. New York : Kogan Page Ltd, [2017] 9780749478575 (DLC) 2016058930 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1478493 Volltext |
| spellingShingle | Minsky, Laurence Fahey, Colleen Audio branding : using sound to build your brand / Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Music in advertising. http://id.loc.gov/authorities/subjects/sh85088915 Advertising Brand name products. http://id.loc.gov/authorities/subjects/sh85001101 Advertising Psychological aspects. http://id.loc.gov/authorities/subjects/sh85001159 Stratégie de marque. Musique dans la publicité. Produits de marque Publicité. Publicité Aspect psychologique. branding. aat Advertising. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising Brand name products fast Advertising Psychological aspects fast Branding (Marketing) fast Music in advertising fast Brands and branding. thema Advertising. thema Business and Management. ukslc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85088915 http://id.loc.gov/authorities/subjects/sh85001101 http://id.loc.gov/authorities/subjects/sh85001159 |
| title | Audio branding : using sound to build your brand / |
| title_auth | Audio branding : using sound to build your brand / |
| title_exact_search | Audio branding : using sound to build your brand / |
| title_full | Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. |
| title_fullStr | Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. |
| title_full_unstemmed | Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. |
| title_short | Audio branding : |
| title_sort | audio branding using sound to build your brand |
| title_sub | using sound to build your brand / |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Music in advertising. http://id.loc.gov/authorities/subjects/sh85088915 Advertising Brand name products. http://id.loc.gov/authorities/subjects/sh85001101 Advertising Psychological aspects. http://id.loc.gov/authorities/subjects/sh85001159 Stratégie de marque. Musique dans la publicité. Produits de marque Publicité. Publicité Aspect psychologique. branding. aat Advertising. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Advertising Brand name products fast Advertising Psychological aspects fast Branding (Marketing) fast Music in advertising fast Brands and branding. thema Advertising. thema Business and Management. ukslc |
| topic_facet | Branding (Marketing) Music in advertising. Advertising Brand name products. Advertising Psychological aspects. Stratégie de marque. Musique dans la publicité. Produits de marque Publicité. Publicité Aspect psychologique. branding. Advertising. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Advertising Brand name products Advertising Psychological aspects Music in advertising Brands and branding. Business and Management. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1478493 |
| work_keys_str_mv | AT minskylaurence audiobrandingusingsoundtobuildyourbrand AT faheycolleen audiobrandingusingsoundtobuildyourbrand |