The Aisles Have Eyes.:
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specif...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Haven, Conn. :
Yale University Press,
2017.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants?including Macy's, Target, and Walmart?is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.? Eye-opening and timely, Turow's book is essential reading to understand the future of shopping. |
| Beschreibung: | Includes index. |
| Beschreibung: | 1 online resource (342) |
| ISBN: | 0300225075 9780300225075 |
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| 520 | |a A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants?including Macy's, Target, and Walmart?is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.? Eye-opening and timely, Turow's book is essential reading to understand the future of shopping. | ||
| 650 | 0 | |a Consumer profiling. |0 http://id.loc.gov/authorities/subjects/sh2003001883 | |
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| author | Turow, Joseph |
| author_GND | http://id.loc.gov/authorities/names/n78072632 |
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| contents | Front Matter -- A Frog Slowly Boiled -- The Discriminating Merchant -- Toward the Data- Powered Aisle -- Hunting the Mobile Shopper -- Loyalty as Bait -- Personalizing the Aisles -- What Now? -- Acknowledgments -- Notes -- Index. |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:36Z |
| institution | BVB |
| isbn | 0300225075 9780300225075 |
| language | English |
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| spelling | Turow, Joseph. http://id.loc.gov/authorities/names/n78072632 The Aisles Have Eyes. New Haven, Conn. : Yale University Press, 2017. 1 online resource (342) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes index. Front Matter -- A Frog Slowly Boiled -- The Discriminating Merchant -- Toward the Data- Powered Aisle -- Hunting the Mobile Shopper -- Loyalty as Bait -- Personalizing the Aisles -- What Now? -- Acknowledgments -- Notes -- Index. A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants?including Macy's, Target, and Walmart?is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.? Eye-opening and timely, Turow's book is essential reading to understand the future of shopping. Consumer profiling. http://id.loc.gov/authorities/subjects/sh2003001883 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing Technological innovations. Customer services Technological innovations. Profil des consommateurs. Consommateurs Comportement. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumer profiling fast Customer services Technological innovations fast Marketing Technological innovations fast has work: The Aisles Have Eyes (Text) https://id.oclc.org/worldcat/entity/E39PCGyxXvGM39GhCQBhrbMJcK https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1445430 Volltext |
| spellingShingle | Turow, Joseph The Aisles Have Eyes. Front Matter -- A Frog Slowly Boiled -- The Discriminating Merchant -- Toward the Data- Powered Aisle -- Hunting the Mobile Shopper -- Loyalty as Bait -- Personalizing the Aisles -- What Now? -- Acknowledgments -- Notes -- Index. Consumer profiling. http://id.loc.gov/authorities/subjects/sh2003001883 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing Technological innovations. Customer services Technological innovations. Profil des consommateurs. Consommateurs Comportement. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumer profiling fast Customer services Technological innovations fast Marketing Technological innovations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2003001883 http://id.loc.gov/authorities/subjects/sh87006429 |
| title | The Aisles Have Eyes. |
| title_auth | The Aisles Have Eyes. |
| title_exact_search | The Aisles Have Eyes. |
| title_full | The Aisles Have Eyes. |
| title_fullStr | The Aisles Have Eyes. |
| title_full_unstemmed | The Aisles Have Eyes. |
| title_short | The Aisles Have Eyes. |
| title_sort | aisles have eyes |
| topic | Consumer profiling. http://id.loc.gov/authorities/subjects/sh2003001883 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Marketing Technological innovations. Customer services Technological innovations. Profil des consommateurs. Consommateurs Comportement. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumer profiling fast Customer services Technological innovations fast Marketing Technological innovations fast |
| topic_facet | Consumer profiling. Consumer behavior. Marketing Technological innovations. Customer services Technological innovations. Profil des consommateurs. Consommateurs Comportement. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Consumer profiling Customer services Technological innovations Marketing Technological innovations |
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