Marketing and advertising law in a process of harmonisation /:
"The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. Howeve...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford, UK ; Portland, OR :
Hart Publishing,
2017.
|
| Schriftenreihe: | Modern studies in European law ;
v. 70. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing |
| Beschreibung: | 1 online resource (xx, 266 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781509900688 1509900683 9781509900701 1509900705 1509900675 9781509900671 |
Internformat
MARC
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| 245 | 0 | 0 | |a Marketing and advertising law in a process of harmonisation / |c edited by Ulf Bernitz and Caroline Heide-Jørgensen. |
| 264 | 1 | |a Oxford, UK ; |a Portland, OR : |b Hart Publishing, |c 2017. | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xx, 266 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Modern studies in European law ; |v volume 70 | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 19, 2017). | |
| 520 | |a "The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing | ||
| 505 | 0 | |a Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects -- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising -- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope and key notions -- Jan Trzaskowski : Interpretation and assessment under the unfair commercial practices directive : the ICC code for advertising and marketing and the commission's staff working document -- Bert Keirsbilck : The fitness check of the MCAD and UCPD -- Antonina Barkadjieva Engelbrekt : The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation? -- Palle Bo Madsen : B2B and B2C marketing practices : the case for an integrated approach -- Tore Lunde : Applying the marketing practices in practice : the Norwegian experience -- Astrid Stadler : Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress? does the system work? -- Per Jonas Nordell : Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links? -- Ulf Bernitz : The road ahead : present status and need for reform. | |
| 650 | 0 | |a Trade regulation. |0 http://id.loc.gov/authorities/subjects/sh85136505 | |
| 650 | 0 | |a Marketing |x Law and legislation. |0 http://id.loc.gov/authorities/subjects/sh85081338 | |
| 650 | 0 | |a Advertising laws. |0 http://id.loc.gov/authorities/subjects/sh85001203 | |
| 650 | 0 | |a Competition, Unfair. |0 http://id.loc.gov/authorities/subjects/sh85029340 | |
| 650 | 0 | |a Law |x International unification. |0 http://id.loc.gov/authorities/subjects/sh85075134 | |
| 650 | 6 | |a Commerce |x Réglementation. | |
| 650 | 6 | |a Droit |x Unification internationale. | |
| 650 | 7 | |a International law. |2 bicssc | |
| 650 | 7 | |a LAW |x Military. |2 bisacsh | |
| 650 | 7 | |a Advertising laws |2 fast | |
| 650 | 7 | |a Competition, Unfair |2 fast | |
| 650 | 7 | |a Law |x International unification |2 fast | |
| 650 | 7 | |a Marketing |x Law and legislation |2 fast | |
| 650 | 7 | |a Trade regulation |2 fast | |
| 700 | 1 | |a Bernitz, Ulf, |e editor. | |
| 700 | 1 | |a Heide-Jørgensen, Caroline, |e editor. | |
| 758 | |i has work: |a Marketing and advertising law in a process of harmonisation (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGF8bgF9KbJpFD7bdFcgKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Marketing and advertising law in a process of harmonisation. |d Oxford [UK] ; Portland, Oregon : Hart Publishing, 2017 |z 9781509900671 |w (DLC) 2016057790 |
| 830 | 0 | |a Modern studies in European law ; |v v. 70. |0 http://id.loc.gov/authorities/names/no2004089320 | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn966971668 |
|---|---|
| _version_ | 1816882373614108673 |
| adam_text | |
| any_adam_object | |
| author2 | Bernitz, Ulf Heide-Jørgensen, Caroline |
| author2_role | edt edt |
| author2_variant | u b ub c h j chj |
| author_facet | Bernitz, Ulf Heide-Jørgensen, Caroline |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | K - Law |
| callnumber-label | K3842 |
| callnumber-raw | K3842 .M37 2017 |
| callnumber-search | K3842 .M37 2017 |
| callnumber-sort | K 43842 M37 42017 |
| callnumber-subject | K - General Law |
| collection | ZDB-4-EBA |
| contents | Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects -- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising -- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope and key notions -- Jan Trzaskowski : Interpretation and assessment under the unfair commercial practices directive : the ICC code for advertising and marketing and the commission's staff working document -- Bert Keirsbilck : The fitness check of the MCAD and UCPD -- Antonina Barkadjieva Engelbrekt : The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation? -- Palle Bo Madsen : B2B and B2C marketing practices : the case for an integrated approach -- Tore Lunde : Applying the marketing practices in practice : the Norwegian experience -- Astrid Stadler : Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress? does the system work? -- Per Jonas Nordell : Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links? -- Ulf Bernitz : The road ahead : present status and need for reform. |
| ctrlnum | (OCoLC)966971668 |
| dewey-full | 343.08 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 343 - Military, tax, trade & industrial law |
| dewey-raw | 343.08 |
| dewey-search | 343.08 |
| dewey-sort | 3343.08 |
| dewey-tens | 340 - Law |
| discipline | Rechtswissenschaft |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn966971668 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:35Z |
| institution | BVB |
| isbn | 9781509900688 1509900683 9781509900701 1509900705 1509900675 9781509900671 |
| language | English |
| lccn | 2016058887 |
| oclc_num | 966971668 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xx, 266 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Hart Publishing, |
| record_format | marc |
| series | Modern studies in European law ; |
| series2 | Modern studies in European law ; |
| spelling | Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen. Oxford, UK ; Portland, OR : Hart Publishing, 2017. ©2017 1 online resource (xx, 266 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Modern studies in European law ; volume 70 Includes bibliographical references and index. Online resource; title from digital title page (viewed on May 19, 2017). "The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects -- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising -- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope and key notions -- Jan Trzaskowski : Interpretation and assessment under the unfair commercial practices directive : the ICC code for advertising and marketing and the commission's staff working document -- Bert Keirsbilck : The fitness check of the MCAD and UCPD -- Antonina Barkadjieva Engelbrekt : The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation? -- Palle Bo Madsen : B2B and B2C marketing practices : the case for an integrated approach -- Tore Lunde : Applying the marketing practices in practice : the Norwegian experience -- Astrid Stadler : Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress? does the system work? -- Per Jonas Nordell : Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links? -- Ulf Bernitz : The road ahead : present status and need for reform. Trade regulation. http://id.loc.gov/authorities/subjects/sh85136505 Marketing Law and legislation. http://id.loc.gov/authorities/subjects/sh85081338 Advertising laws. http://id.loc.gov/authorities/subjects/sh85001203 Competition, Unfair. http://id.loc.gov/authorities/subjects/sh85029340 Law International unification. http://id.loc.gov/authorities/subjects/sh85075134 Commerce Réglementation. Droit Unification internationale. International law. bicssc LAW Military. bisacsh Advertising laws fast Competition, Unfair fast Law International unification fast Marketing Law and legislation fast Trade regulation fast Bernitz, Ulf, editor. Heide-Jørgensen, Caroline, editor. has work: Marketing and advertising law in a process of harmonisation (Text) https://id.oclc.org/worldcat/entity/E39PCGF8bgF9KbJpFD7bdFcgKd https://id.oclc.org/worldcat/ontology/hasWork Print version: Marketing and advertising law in a process of harmonisation. Oxford [UK] ; Portland, Oregon : Hart Publishing, 2017 9781509900671 (DLC) 2016057790 Modern studies in European law ; v. 70. http://id.loc.gov/authorities/names/no2004089320 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1487883 Volltext |
| spellingShingle | Marketing and advertising law in a process of harmonisation / Modern studies in European law ; Caroline Heide-Jørgensen : Commercial speech and its limits : fundamental rights and comparative constitutional aspects -- Frauke Henning-Bodewig : Ethics, taste, and decency considerations in advertising -- Jules Stuyck : The unfair commercial practices directive : full harmonisation, scope and key notions -- Jan Trzaskowski : Interpretation and assessment under the unfair commercial practices directive : the ICC code for advertising and marketing and the commission's staff working document -- Bert Keirsbilck : The fitness check of the MCAD and UCPD -- Antonina Barkadjieva Engelbrekt : The impact of the UCP directive on national fair trading law and institutions : gradual convergence or deeper fragmentation? -- Palle Bo Madsen : B2B and B2C marketing practices : the case for an integrated approach -- Tore Lunde : Applying the marketing practices in practice : the Norwegian experience -- Astrid Stadler : Enforcing unfair competition law cross border : cooperation mechanisms and consumer redress? does the system work? -- Per Jonas Nordell : Unfair competition law : how can it work as an important complement to intellectual property protection. Are there missing links? -- Ulf Bernitz : The road ahead : present status and need for reform. Trade regulation. http://id.loc.gov/authorities/subjects/sh85136505 Marketing Law and legislation. http://id.loc.gov/authorities/subjects/sh85081338 Advertising laws. http://id.loc.gov/authorities/subjects/sh85001203 Competition, Unfair. http://id.loc.gov/authorities/subjects/sh85029340 Law International unification. http://id.loc.gov/authorities/subjects/sh85075134 Commerce Réglementation. Droit Unification internationale. International law. bicssc LAW Military. bisacsh Advertising laws fast Competition, Unfair fast Law International unification fast Marketing Law and legislation fast Trade regulation fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85136505 http://id.loc.gov/authorities/subjects/sh85081338 http://id.loc.gov/authorities/subjects/sh85001203 http://id.loc.gov/authorities/subjects/sh85029340 http://id.loc.gov/authorities/subjects/sh85075134 |
| title | Marketing and advertising law in a process of harmonisation / |
| title_auth | Marketing and advertising law in a process of harmonisation / |
| title_exact_search | Marketing and advertising law in a process of harmonisation / |
| title_full | Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen. |
| title_fullStr | Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen. |
| title_full_unstemmed | Marketing and advertising law in a process of harmonisation / edited by Ulf Bernitz and Caroline Heide-Jørgensen. |
| title_short | Marketing and advertising law in a process of harmonisation / |
| title_sort | marketing and advertising law in a process of harmonisation |
| topic | Trade regulation. http://id.loc.gov/authorities/subjects/sh85136505 Marketing Law and legislation. http://id.loc.gov/authorities/subjects/sh85081338 Advertising laws. http://id.loc.gov/authorities/subjects/sh85001203 Competition, Unfair. http://id.loc.gov/authorities/subjects/sh85029340 Law International unification. http://id.loc.gov/authorities/subjects/sh85075134 Commerce Réglementation. Droit Unification internationale. International law. bicssc LAW Military. bisacsh Advertising laws fast Competition, Unfair fast Law International unification fast Marketing Law and legislation fast Trade regulation fast |
| topic_facet | Trade regulation. Marketing Law and legislation. Advertising laws. Competition, Unfair. Law International unification. Commerce Réglementation. Droit Unification internationale. International law. LAW Military. Advertising laws Competition, Unfair Law International unification Marketing Law and legislation Trade regulation |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1487883 |
| work_keys_str_mv | AT bernitzulf marketingandadvertisinglawinaprocessofharmonisation AT heidejørgensencaroline marketingandadvertisinglawinaprocessofharmonisation |