Selling women's history :: packaging feminism in twentieth-century American popular culture /
"Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's His...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Brunswick, New Jersey :
Rutgers University Press,
[2017]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace"-- "Long before American feminists of the 1960s and the 1970s persuaded universities and the public to treat "women's history" as a valid subject for serious study, popular culture dramatized women's pasts. Sentimentalized visions of eighteenth- and nineteenth-century domestic life saturated the twentieth-century consumer culture landscape. Advertisements lobbied housewives to select "Betsy Ross Red" lipstick, and muffin mix containing "Early American flour." Women's magazines, radio broadcasts, and comic books featured historical biographies of famous and forgotten women, including entrepreneurs, activists, educators, and wives of notable men. Selling Women's History provides the first analysis of these diverse messages about women's histories. As twentieth-century American women assumed new social, political, and economic roles, many historical narratives emphasized continuity, sentimentalizing historical figures like Martha Washington as models for the present. Yet women advertisers, script writers, historians, and consumers responded, constructing more dynamic narratives to promote feminism. This work prefigured the subject matter and analytical approach of academic historians of gender, tracking changes in the expectations for women's behavior over time to demonstrate that society rather than biology had limited women. Advertising women's professional societies, established to expand women's employment opportunities, promoted new facets of such familiar icons as the patriotic Colonial Dame and the Quaker Maid, destabilizing the assertion of feminine domesticity made in advertisements themselves"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780813576343 0813576342 9780813576350 0813576350 |
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| 100 | 1 | |a Westkaemper, Emily, |d 1979- |e author. |4 http://id.loc.gov/vocabulary/relators/aut |1 https://id.oclc.org/worldcat/entity/E39PCjFQDH9f688JcGrXY9Gq43 |0 http://id.loc.gov/authorities/names/n2016028869 | |
| 245 | 1 | 0 | |a Selling women's history : |b packaging feminism in twentieth-century American popular culture / |c Emily Westkaemper. |
| 264 | 1 | |a New Brunswick, New Jersey : |b Rutgers University Press, |c [2017] | |
| 264 | 4 | |c ©2017 | |
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| 520 | |a "Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace"-- |c Provided by publisher. | ||
| 520 | |a "Long before American feminists of the 1960s and the 1970s persuaded universities and the public to treat "women's history" as a valid subject for serious study, popular culture dramatized women's pasts. Sentimentalized visions of eighteenth- and nineteenth-century domestic life saturated the twentieth-century consumer culture landscape. Advertisements lobbied housewives to select "Betsy Ross Red" lipstick, and muffin mix containing "Early American flour." Women's magazines, radio broadcasts, and comic books featured historical biographies of famous and forgotten women, including entrepreneurs, activists, educators, and wives of notable men. Selling Women's History provides the first analysis of these diverse messages about women's histories. As twentieth-century American women assumed new social, political, and economic roles, many historical narratives emphasized continuity, sentimentalizing historical figures like Martha Washington as models for the present. Yet women advertisers, script writers, historians, and consumers responded, constructing more dynamic narratives to promote feminism. This work prefigured the subject matter and analytical approach of academic historians of gender, tracking changes in the expectations for women's behavior over time to demonstrate that society rather than biology had limited women. Advertising women's professional societies, established to expand women's employment opportunities, promoted new facets of such familiar icons as the patriotic Colonial Dame and the Quaker Maid, destabilizing the assertion of feminine domesticity made in advertisements themselves"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed December 13, 2017). | |
| 505 | 0 | |a Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; Introduction; 1. Martha Washington (Would Have) Shopped Here. Women's History in Magazines and Ephemera, 1910-1935; 2. "The Quaker Girl Turns Modern". How Adwomen Promoted History, 1910-1940; 3. Broadcasting Yesteryear. Women's History on Commercial Radio, 1930-1945; 4. Gallant American Women. Feminist Historians and the Mass Media, 1935-1950; 5. Betsy Ross Red Lipstick. Products as Artifacts and Inspiration, 1940-1950. | |
| 505 | 8 | |a 6. "You've Come a Long Way, Baby". Women's History in Consumer Culture from World War II to Women's LiberationEpilogue; Notes; Index; About the Author. | |
| 650 | 0 | |a Women in popular culture |z United States |x History. | |
| 650 | 0 | |a History in popular culture |z United States |x History. | |
| 650 | 0 | |a Women in advertising |z United States |x History. | |
| 650 | 0 | |a History in advertising |z United States |x History. | |
| 650 | 0 | |a Women |z United States |x History. | |
| 650 | 0 | |a Feminism |z United States |x History. | |
| 650 | 0 | |a Popular culture. |0 http://id.loc.gov/authorities/subjects/sh85104904 | |
| 650 | 2 | |a Popular Culture |0 https://id.nlm.nih.gov/mesh/D000076207 | |
| 650 | 6 | |a Femmes dans la culture populaire |z États-Unis |x Histoire. | |
| 650 | 6 | |a Histoire dans la culture populaire |z États-Unis |x Histoire. | |
| 650 | 6 | |a Femmes dans la publicité |z États-Unis |x Histoire. | |
| 650 | 6 | |a Femmes |z États-Unis |x Histoire. | |
| 650 | 6 | |a Féminisme |z États-Unis |x Histoire. | |
| 650 | 6 | |a Culture populaire. | |
| 650 | 7 | |a popular culture. |2 aat | |
| 650 | 7 | |a SOCIAL SCIENCE |x Women's Studies. |2 bisacsh | |
| 650 | 7 | |a ART |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Popular Culture. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Advertising. |2 bisacsh | |
| 650 | 7 | |a HISTORY |z United States |x General. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Discrimination & Race Relations. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Minority Studies. |2 bisacsh | |
| 650 | 7 | |a Feminism |2 fast | |
| 650 | 7 | |a History in advertising |2 fast | |
| 650 | 7 | |a History in popular culture |2 fast | |
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| 650 | 7 | |a Women in advertising |2 fast | |
| 650 | 7 | |a Women in popular culture |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Westkaemper, Emily, 1979- |t Selling women's history. |d New Brunswick, New Jersey : Rutgers University Press, [2017] |z 9780813576336 |z 0813576334 |w (DLC) 2016015514 |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1816882372138762240 |
| adam_text | |
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| author | Westkaemper, Emily, 1979- |
| author_GND | http://id.loc.gov/authorities/names/n2016028869 |
| author_facet | Westkaemper, Emily, 1979- |
| author_role | aut |
| author_sort | Westkaemper, Emily, 1979- |
| author_variant | e w ew |
| building | Verbundindex |
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| callnumber-search | HQ1410 .W47 2017eb |
| callnumber-sort | HQ 41410 W47 42017EB |
| callnumber-subject | HQ - Family, Marriage, Women |
| collection | ZDB-4-EBA |
| contents | Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; Introduction; 1. Martha Washington (Would Have) Shopped Here. Women's History in Magazines and Ephemera, 1910-1935; 2. "The Quaker Girl Turns Modern". How Adwomen Promoted History, 1910-1940; 3. Broadcasting Yesteryear. Women's History on Commercial Radio, 1930-1945; 4. Gallant American Women. Feminist Historians and the Mass Media, 1935-1950; 5. Betsy Ross Red Lipstick. Products as Artifacts and Inspiration, 1940-1950. 6. "You've Come a Long Way, Baby". Women's History in Consumer Culture from World War II to Women's LiberationEpilogue; Notes; Index; About the Author. |
| ctrlnum | (OCoLC)965828519 |
| dewey-full | 305.420973 |
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| dewey-ones | 305 - Groups of people |
| dewey-raw | 305.420973 |
| dewey-search | 305.420973 |
| dewey-sort | 3305.420973 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| genre | History fast |
| genre_facet | History |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn965828519 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:34Z |
| institution | BVB |
| isbn | 9780813576343 0813576342 9780813576350 0813576350 |
| language | English |
| lccn | 2016015514 |
| oclc_num | 965828519 |
| open_access_boolean | |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Rutgers University Press, |
| record_format | marc |
| spelling | Westkaemper, Emily, 1979- author. http://id.loc.gov/vocabulary/relators/aut https://id.oclc.org/worldcat/entity/E39PCjFQDH9f688JcGrXY9Gq43 http://id.loc.gov/authorities/names/n2016028869 Selling women's history : packaging feminism in twentieth-century American popular culture / Emily Westkaemper. New Brunswick, New Jersey : Rutgers University Press, [2017] ©2017 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "Only in recent decades has the American academic profession taken women's history seriously. But the very concept of women's history has a much longer past, one that's intimately entwined with the development of American advertising and consumer culture. Selling Women's History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women's wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women's history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women's subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women's History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women's empowerment that flooded the marketplace"-- Provided by publisher. "Long before American feminists of the 1960s and the 1970s persuaded universities and the public to treat "women's history" as a valid subject for serious study, popular culture dramatized women's pasts. Sentimentalized visions of eighteenth- and nineteenth-century domestic life saturated the twentieth-century consumer culture landscape. Advertisements lobbied housewives to select "Betsy Ross Red" lipstick, and muffin mix containing "Early American flour." Women's magazines, radio broadcasts, and comic books featured historical biographies of famous and forgotten women, including entrepreneurs, activists, educators, and wives of notable men. Selling Women's History provides the first analysis of these diverse messages about women's histories. As twentieth-century American women assumed new social, political, and economic roles, many historical narratives emphasized continuity, sentimentalizing historical figures like Martha Washington as models for the present. Yet women advertisers, script writers, historians, and consumers responded, constructing more dynamic narratives to promote feminism. This work prefigured the subject matter and analytical approach of academic historians of gender, tracking changes in the expectations for women's behavior over time to demonstrate that society rather than biology had limited women. Advertising women's professional societies, established to expand women's employment opportunities, promoted new facets of such familiar icons as the patriotic Colonial Dame and the Quaker Maid, destabilizing the assertion of feminine domesticity made in advertisements themselves"-- Provided by publisher. Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed December 13, 2017). Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; Introduction; 1. Martha Washington (Would Have) Shopped Here. Women's History in Magazines and Ephemera, 1910-1935; 2. "The Quaker Girl Turns Modern". How Adwomen Promoted History, 1910-1940; 3. Broadcasting Yesteryear. Women's History on Commercial Radio, 1930-1945; 4. Gallant American Women. Feminist Historians and the Mass Media, 1935-1950; 5. Betsy Ross Red Lipstick. Products as Artifacts and Inspiration, 1940-1950. 6. "You've Come a Long Way, Baby". Women's History in Consumer Culture from World War II to Women's LiberationEpilogue; Notes; Index; About the Author. Women in popular culture United States History. History in popular culture United States History. Women in advertising United States History. History in advertising United States History. Women United States History. Feminism United States History. Popular culture. http://id.loc.gov/authorities/subjects/sh85104904 Popular Culture https://id.nlm.nih.gov/mesh/D000076207 Femmes dans la culture populaire États-Unis Histoire. Histoire dans la culture populaire États-Unis Histoire. Femmes dans la publicité États-Unis Histoire. Femmes États-Unis Histoire. Féminisme États-Unis Histoire. Culture populaire. popular culture. aat SOCIAL SCIENCE Women's Studies. bisacsh ART Popular Culture. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh DESIGN Graphic Arts Advertising. bisacsh HISTORY United States General. bisacsh SOCIAL SCIENCE Discrimination & Race Relations. bisacsh SOCIAL SCIENCE Minority Studies. bisacsh Feminism fast History in advertising fast History in popular culture fast Women fast Women in advertising fast Women in popular culture fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq History fast has work: Selling women's history (Text) https://id.oclc.org/worldcat/entity/E39PCFRkhK9dgWvr9TG4tqWp4C https://id.oclc.org/worldcat/ontology/hasWork Print version: Westkaemper, Emily, 1979- Selling women's history. New Brunswick, New Jersey : Rutgers University Press, [2017] 9780813576336 0813576334 (DLC) 2016015514 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1434002 Volltext |
| spellingShingle | Westkaemper, Emily, 1979- Selling women's history : packaging feminism in twentieth-century American popular culture / Title; Copyright; Dedication; Contents; Acknowledgments; Abbreviations; Introduction; 1. Martha Washington (Would Have) Shopped Here. Women's History in Magazines and Ephemera, 1910-1935; 2. "The Quaker Girl Turns Modern". How Adwomen Promoted History, 1910-1940; 3. Broadcasting Yesteryear. Women's History on Commercial Radio, 1930-1945; 4. Gallant American Women. Feminist Historians and the Mass Media, 1935-1950; 5. Betsy Ross Red Lipstick. Products as Artifacts and Inspiration, 1940-1950. 6. "You've Come a Long Way, Baby". Women's History in Consumer Culture from World War II to Women's LiberationEpilogue; Notes; Index; About the Author. Women in popular culture United States History. History in popular culture United States History. Women in advertising United States History. History in advertising United States History. Women United States History. Feminism United States History. Popular culture. http://id.loc.gov/authorities/subjects/sh85104904 Popular Culture https://id.nlm.nih.gov/mesh/D000076207 Femmes dans la culture populaire États-Unis Histoire. Histoire dans la culture populaire États-Unis Histoire. Femmes dans la publicité États-Unis Histoire. Femmes États-Unis Histoire. Féminisme États-Unis Histoire. Culture populaire. popular culture. aat SOCIAL SCIENCE Women's Studies. bisacsh ART Popular Culture. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh DESIGN Graphic Arts Advertising. bisacsh HISTORY United States General. bisacsh SOCIAL SCIENCE Discrimination & Race Relations. bisacsh SOCIAL SCIENCE Minority Studies. bisacsh Feminism fast History in advertising fast History in popular culture fast Women fast Women in advertising fast Women in popular culture fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85104904 https://id.nlm.nih.gov/mesh/D000076207 |
| title | Selling women's history : packaging feminism in twentieth-century American popular culture / |
| title_auth | Selling women's history : packaging feminism in twentieth-century American popular culture / |
| title_exact_search | Selling women's history : packaging feminism in twentieth-century American popular culture / |
| title_full | Selling women's history : packaging feminism in twentieth-century American popular culture / Emily Westkaemper. |
| title_fullStr | Selling women's history : packaging feminism in twentieth-century American popular culture / Emily Westkaemper. |
| title_full_unstemmed | Selling women's history : packaging feminism in twentieth-century American popular culture / Emily Westkaemper. |
| title_short | Selling women's history : |
| title_sort | selling women s history packaging feminism in twentieth century american popular culture |
| title_sub | packaging feminism in twentieth-century American popular culture / |
| topic | Women in popular culture United States History. History in popular culture United States History. Women in advertising United States History. History in advertising United States History. Women United States History. Feminism United States History. Popular culture. http://id.loc.gov/authorities/subjects/sh85104904 Popular Culture https://id.nlm.nih.gov/mesh/D000076207 Femmes dans la culture populaire États-Unis Histoire. Histoire dans la culture populaire États-Unis Histoire. Femmes dans la publicité États-Unis Histoire. Femmes États-Unis Histoire. Féminisme États-Unis Histoire. Culture populaire. popular culture. aat SOCIAL SCIENCE Women's Studies. bisacsh ART Popular Culture. bisacsh SOCIAL SCIENCE Popular Culture. bisacsh DESIGN Graphic Arts Advertising. bisacsh HISTORY United States General. bisacsh SOCIAL SCIENCE Discrimination & Race Relations. bisacsh SOCIAL SCIENCE Minority Studies. bisacsh Feminism fast History in advertising fast History in popular culture fast Women fast Women in advertising fast Women in popular culture fast |
| topic_facet | Women in popular culture United States History. History in popular culture United States History. Women in advertising United States History. History in advertising United States History. Women United States History. Feminism United States History. Popular culture. Popular Culture Femmes dans la culture populaire États-Unis Histoire. Histoire dans la culture populaire États-Unis Histoire. Femmes dans la publicité États-Unis Histoire. Femmes États-Unis Histoire. Féminisme États-Unis Histoire. Culture populaire. popular culture. SOCIAL SCIENCE Women's Studies. ART Popular Culture. SOCIAL SCIENCE Popular Culture. DESIGN Graphic Arts Advertising. HISTORY United States General. SOCIAL SCIENCE Discrimination & Race Relations. SOCIAL SCIENCE Minority Studies. Feminism History in advertising History in popular culture Women Women in advertising Women in popular culture United States History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1434002 |
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