Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement.:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Place of publication not identified] :
Diplomica Verlag GmbH : Anchor Academic Publishing,
2016.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource |
| ISBN: | 9783960675235 3960675232 |
Internformat
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| 245 | 1 | 0 | |a Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
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| 505 | 8 | |a 3 Social Media Channels3.1 Social Networks; 3.1.1 Facebook; 3.1.2 Google+; 3.1.3 Snapchat; 3.2 Professional Networks; 3.2.1 XING; 3.2.2 LinkedIn; 3.3 Blogging & Micro Blogging; 3.3.1 Weblogs; 3.3.2 Micro Blogging Twitter; 3.4 Content communities; 3.4.1 YouTube -- Video Sharing; 3.4.2 SlideShare -- Presentation Sharing; 4. The Benefits and Challenges of Social Media; 4.1 Brand awareness and customer acquisition; 4.2 Customer Relation Management; 4.3 Public Relations and Human Resources; 5. Limitations and risks of Social Media Marketing; 6. Conclusion & Outlook; References; Appendix. | |
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| 650 | 6 | |a Marketing sur Internet |x Aspect social. | |
| 650 | 6 | |a Médias sociaux. | |
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| contents | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement; Acknowledgements; Table of contents; List of Figures; List of Abbreviations; Abstract; 1. Introduction; 1.1 Social Media phenomenon; 1.2 Problem Statement; 1.3 Purpose; 1.4 Structure; 2. Social Media and Marketing; 2.1 Social Media; 2.1.1 Definition; 2.1.2 Users; 2.1.3 Channels; 2.1.4 Communication; 2.2 Social Media Marketing; 2.2.1 Definition; 2.2.2 Traditional versus Social; 2.2.3 Marketingmix; 2.2.4 Strategies, Tactics, Practice; 2.2.5 Performance Measurement; 2.2.6 Monitoring. 3 Social Media Channels3.1 Social Networks; 3.1.1 Facebook; 3.1.2 Google+; 3.1.3 Snapchat; 3.2 Professional Networks; 3.2.1 XING; 3.2.2 LinkedIn; 3.3 Blogging & Micro Blogging; 3.3.1 Weblogs; 3.3.2 Micro Blogging Twitter; 3.4 Content communities; 3.4.1 YouTube -- Video Sharing; 3.4.2 SlideShare -- Presentation Sharing; 4. The Benefits and Challenges of Social Media; 4.1 Brand awareness and customer acquisition; 4.2 Customer Relation Management; 4.3 Public Relations and Human Resources; 5. Limitations and risks of Social Media Marketing; 6. Conclusion & Outlook; References; Appendix. |
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| discipline | Soziologie |
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| spelling | Schoja, Viktoria. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. [Place of publication not identified] : Diplomica Verlag GmbH : Anchor Academic Publishing, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Vendor-supplied metadata. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement; Acknowledgements; Table of contents; List of Figures; List of Abbreviations; Abstract; 1. Introduction; 1.1 Social Media phenomenon; 1.2 Problem Statement; 1.3 Purpose; 1.4 Structure; 2. Social Media and Marketing; 2.1 Social Media; 2.1.1 Definition; 2.1.2 Users; 2.1.3 Channels; 2.1.4 Communication; 2.2 Social Media Marketing; 2.2.1 Definition; 2.2.2 Traditional versus Social; 2.2.3 Marketingmix; 2.2.4 Strategies, Tactics, Practice; 2.2.5 Performance Measurement; 2.2.6 Monitoring. 3 Social Media Channels3.1 Social Networks; 3.1.1 Facebook; 3.1.2 Google+; 3.1.3 Snapchat; 3.2 Professional Networks; 3.2.1 XING; 3.2.2 LinkedIn; 3.3 Blogging & Micro Blogging; 3.3.1 Weblogs; 3.3.2 Micro Blogging Twitter; 3.4 Content communities; 3.4.1 YouTube -- Video Sharing; 3.4.2 SlideShare -- Presentation Sharing; 4. The Benefits and Challenges of Social Media; 4.1 Brand awareness and customer acquisition; 4.2 Customer Relation Management; 4.3 Public Relations and Human Resources; 5. Limitations and risks of Social Media Marketing; 6. Conclusion & Outlook; References; Appendix. Marketing Social aspects. Internet marketing Social aspects. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing Aspect social. Marketing sur Internet Aspect social. Médias sociaux. social media. aat SOCIAL SCIENCE Essays. bisacsh SOCIAL SCIENCE Reference. bisacsh Marketing Social aspects fast Social media fast has work: Why Should Companies Invest in Social Media Marketing? (Text) https://id.oclc.org/worldcat/entity/E39PD3qVqf77tkkvpkfPfXVtJC https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1412493 Volltext |
| spellingShingle | Schoja, Viktoria Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement; Acknowledgements; Table of contents; List of Figures; List of Abbreviations; Abstract; 1. Introduction; 1.1 Social Media phenomenon; 1.2 Problem Statement; 1.3 Purpose; 1.4 Structure; 2. Social Media and Marketing; 2.1 Social Media; 2.1.1 Definition; 2.1.2 Users; 2.1.3 Channels; 2.1.4 Communication; 2.2 Social Media Marketing; 2.2.1 Definition; 2.2.2 Traditional versus Social; 2.2.3 Marketingmix; 2.2.4 Strategies, Tactics, Practice; 2.2.5 Performance Measurement; 2.2.6 Monitoring. 3 Social Media Channels3.1 Social Networks; 3.1.1 Facebook; 3.1.2 Google+; 3.1.3 Snapchat; 3.2 Professional Networks; 3.2.1 XING; 3.2.2 LinkedIn; 3.3 Blogging & Micro Blogging; 3.3.1 Weblogs; 3.3.2 Micro Blogging Twitter; 3.4 Content communities; 3.4.1 YouTube -- Video Sharing; 3.4.2 SlideShare -- Presentation Sharing; 4. The Benefits and Challenges of Social Media; 4.1 Brand awareness and customer acquisition; 4.2 Customer Relation Management; 4.3 Public Relations and Human Resources; 5. Limitations and risks of Social Media Marketing; 6. Conclusion & Outlook; References; Appendix. Marketing Social aspects. Internet marketing Social aspects. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing Aspect social. Marketing sur Internet Aspect social. Médias sociaux. social media. aat SOCIAL SCIENCE Essays. bisacsh SOCIAL SCIENCE Reference. bisacsh Marketing Social aspects fast Social media fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2006007023 https://id.nlm.nih.gov/mesh/D061108 |
| title | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
| title_auth | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
| title_exact_search | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
| title_full | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
| title_fullStr | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
| title_full_unstemmed | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
| title_short | Why Should Companies Invest in Social Media Marketing? Parameters and Means for Performance Measurement. |
| title_sort | why should companies invest in social media marketing parameters and means for performance measurement |
| topic | Marketing Social aspects. Internet marketing Social aspects. Social media. http://id.loc.gov/authorities/subjects/sh2006007023 Social Media https://id.nlm.nih.gov/mesh/D061108 Marketing Aspect social. Marketing sur Internet Aspect social. Médias sociaux. social media. aat SOCIAL SCIENCE Essays. bisacsh SOCIAL SCIENCE Reference. bisacsh Marketing Social aspects fast Social media fast |
| topic_facet | Marketing Social aspects. Internet marketing Social aspects. Social media. Social Media Marketing Aspect social. Marketing sur Internet Aspect social. Médias sociaux. social media. SOCIAL SCIENCE Essays. SOCIAL SCIENCE Reference. Marketing Social aspects Social media |
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| work_keys_str_mv | AT schojaviktoria whyshouldcompaniesinvestinsocialmediamarketingparametersandmeansforperformancemeasurement |