Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK.:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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[Place of publication not identified] :
Diplomica Verlag GmbH : Anchor Academic Publishing,
2016.
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| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource |
| ISBN: | 9783960675228 3960675224 |
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| 505 | 0 | |a Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK; Acknowledgements; Table of Contents; Table of figures; Abstract; 1. Introduction; 1.1 The Purpose of this Research; 1.2 Structure of this Research; 1.3 Research Questions; 1.4 Research Objectives; 1.5 Company Background; 2. Literature Review; 2.1 Overview; 2.2 Relevant Literature; 2.2.1 Customer Satisfaction and Dissatisfaction; 2.2.2 Customer's Expectation; 2.2.3 Customer's Perception; 2.2.4 Consumer Behaviour Influences; 2.2.5 Consumer Decision Making. | |
| 505 | 8 | |a 2.2.6 Previous Research on Consumer Behaviour within the Catering Industry2.2.7 Service Quality; 2.2.8 Conceptual Framework; 2.3 Conclusion of the Literature Review; 3. Research Methodology; 3.1 Overview; 3.2 Research Process; 3.3 Research Design; 3.3.1 Research Philosophy; 3.3.2 Research Approaches; 3.3.3 Types of Studies; 3.3.4 Research Strategies; 3.3.5 Time Horizons; 3.3.6 Techniques and Procedures; 3.4 Primary Data Collection Process; 3.4.1 Sampling; 3.5 Validity; 3.6 Reliability; 3.7 Generalizability; 3.8 Ethical Issues; 3.9 Limitations; 4. Findings, Interpretation and Discussion. | |
| 505 | 8 | |a 4.1 Pilot Test Findings4.1.1 Negative Critique, Question 5; 4.1.2 Negative Critique, Questions 6-8; 4.1.3 Positive Critique; 4.2 Findings, Interpretation and Discussion; 4.2.1 General -- Questions 1-3; 4.2.2 Consumer Behaviour Service Quality -- Question 4; 4.2.3 Consumer Behaviour Decision Making -- Question 5; 4.2.4. Consumer Behaviour Taxes -- Question 5; 4.2.5 Starbucks -- Questions 6-9; 4.2.6 Association -- Question 9; 5. Conclusion; 5.1 Conclusion for the Researcher; 6. Recommendations; References; Appendices; Appendix 1 -- Questionnaire for the primary research. | |
| 505 | 8 | |a Appendix 2 -- Findings from the primary researchAppendix 3 -- Ethics List. | |
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| contents | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK; Acknowledgements; Table of Contents; Table of figures; Abstract; 1. Introduction; 1.1 The Purpose of this Research; 1.2 Structure of this Research; 1.3 Research Questions; 1.4 Research Objectives; 1.5 Company Background; 2. Literature Review; 2.1 Overview; 2.2 Relevant Literature; 2.2.1 Customer Satisfaction and Dissatisfaction; 2.2.2 Customer's Expectation; 2.2.3 Customer's Perception; 2.2.4 Consumer Behaviour Influences; 2.2.5 Consumer Decision Making. 2.2.6 Previous Research on Consumer Behaviour within the Catering Industry2.2.7 Service Quality; 2.2.8 Conceptual Framework; 2.3 Conclusion of the Literature Review; 3. Research Methodology; 3.1 Overview; 3.2 Research Process; 3.3 Research Design; 3.3.1 Research Philosophy; 3.3.2 Research Approaches; 3.3.3 Types of Studies; 3.3.4 Research Strategies; 3.3.5 Time Horizons; 3.3.6 Techniques and Procedures; 3.4 Primary Data Collection Process; 3.4.1 Sampling; 3.5 Validity; 3.6 Reliability; 3.7 Generalizability; 3.8 Ethical Issues; 3.9 Limitations; 4. Findings, Interpretation and Discussion. 4.1 Pilot Test Findings4.1.1 Negative Critique, Question 5; 4.1.2 Negative Critique, Questions 6-8; 4.1.3 Positive Critique; 4.2 Findings, Interpretation and Discussion; 4.2.1 General -- Questions 1-3; 4.2.2 Consumer Behaviour Service Quality -- Question 4; 4.2.3 Consumer Behaviour Decision Making -- Question 5; 4.2.4. Consumer Behaviour Taxes -- Question 5; 4.2.5 Starbucks -- Questions 6-9; 4.2.6 Association -- Question 9; 5. Conclusion; 5.1 Conclusion for the Researcher; 6. Recommendations; References; Appendices; Appendix 1 -- Questionnaire for the primary research. Appendix 2 -- Findings from the primary researchAppendix 3 -- Ethics List. |
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| spelling | Schoja, Viktoria. Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. [Place of publication not identified] : Diplomica Verlag GmbH : Anchor Academic Publishing, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Vendor-supplied metadata. Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK; Acknowledgements; Table of Contents; Table of figures; Abstract; 1. Introduction; 1.1 The Purpose of this Research; 1.2 Structure of this Research; 1.3 Research Questions; 1.4 Research Objectives; 1.5 Company Background; 2. Literature Review; 2.1 Overview; 2.2 Relevant Literature; 2.2.1 Customer Satisfaction and Dissatisfaction; 2.2.2 Customer's Expectation; 2.2.3 Customer's Perception; 2.2.4 Consumer Behaviour Influences; 2.2.5 Consumer Decision Making. 2.2.6 Previous Research on Consumer Behaviour within the Catering Industry2.2.7 Service Quality; 2.2.8 Conceptual Framework; 2.3 Conclusion of the Literature Review; 3. Research Methodology; 3.1 Overview; 3.2 Research Process; 3.3 Research Design; 3.3.1 Research Philosophy; 3.3.2 Research Approaches; 3.3.3 Types of Studies; 3.3.4 Research Strategies; 3.3.5 Time Horizons; 3.3.6 Techniques and Procedures; 3.4 Primary Data Collection Process; 3.4.1 Sampling; 3.5 Validity; 3.6 Reliability; 3.7 Generalizability; 3.8 Ethical Issues; 3.9 Limitations; 4. Findings, Interpretation and Discussion. 4.1 Pilot Test Findings4.1.1 Negative Critique, Question 5; 4.1.2 Negative Critique, Questions 6-8; 4.1.3 Positive Critique; 4.2 Findings, Interpretation and Discussion; 4.2.1 General -- Questions 1-3; 4.2.2 Consumer Behaviour Service Quality -- Question 4; 4.2.3 Consumer Behaviour Decision Making -- Question 5; 4.2.4. Consumer Behaviour Taxes -- Question 5; 4.2.5 Starbucks -- Questions 6-9; 4.2.6 Association -- Question 9; 5. Conclusion; 5.1 Conclusion for the Researcher; 6. Recommendations; References; Appendices; Appendix 1 -- Questionnaire for the primary research. Appendix 2 -- Findings from the primary researchAppendix 3 -- Ethics List. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consommateurs Comportement. BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Consumer behavior fast has work: Determining Consumer Behaviour in the Catering Industry (Text) https://id.oclc.org/worldcat/entity/E39PCYx9Dfcb68bqXxhfbkQxMq https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1412492 Volltext |
| spellingShingle | Schoja, Viktoria Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK; Acknowledgements; Table of Contents; Table of figures; Abstract; 1. Introduction; 1.1 The Purpose of this Research; 1.2 Structure of this Research; 1.3 Research Questions; 1.4 Research Objectives; 1.5 Company Background; 2. Literature Review; 2.1 Overview; 2.2 Relevant Literature; 2.2.1 Customer Satisfaction and Dissatisfaction; 2.2.2 Customer's Expectation; 2.2.3 Customer's Perception; 2.2.4 Consumer Behaviour Influences; 2.2.5 Consumer Decision Making. 2.2.6 Previous Research on Consumer Behaviour within the Catering Industry2.2.7 Service Quality; 2.2.8 Conceptual Framework; 2.3 Conclusion of the Literature Review; 3. Research Methodology; 3.1 Overview; 3.2 Research Process; 3.3 Research Design; 3.3.1 Research Philosophy; 3.3.2 Research Approaches; 3.3.3 Types of Studies; 3.3.4 Research Strategies; 3.3.5 Time Horizons; 3.3.6 Techniques and Procedures; 3.4 Primary Data Collection Process; 3.4.1 Sampling; 3.5 Validity; 3.6 Reliability; 3.7 Generalizability; 3.8 Ethical Issues; 3.9 Limitations; 4. Findings, Interpretation and Discussion. 4.1 Pilot Test Findings4.1.1 Negative Critique, Question 5; 4.1.2 Negative Critique, Questions 6-8; 4.1.3 Positive Critique; 4.2 Findings, Interpretation and Discussion; 4.2.1 General -- Questions 1-3; 4.2.2 Consumer Behaviour Service Quality -- Question 4; 4.2.3 Consumer Behaviour Decision Making -- Question 5; 4.2.4. Consumer Behaviour Taxes -- Question 5; 4.2.5 Starbucks -- Questions 6-9; 4.2.6 Association -- Question 9; 5. Conclusion; 5.1 Conclusion for the Researcher; 6. Recommendations; References; Appendices; Appendix 1 -- Questionnaire for the primary research. Appendix 2 -- Findings from the primary researchAppendix 3 -- Ethics List. Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consommateurs Comportement. BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Consumer behavior fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh87006429 |
| title | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. |
| title_auth | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. |
| title_exact_search | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. |
| title_full | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. |
| title_fullStr | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. |
| title_full_unstemmed | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. |
| title_short | Determining Consumer Behaviour in the Catering Industry. A Case Study Of Starbucks UK. |
| title_sort | determining consumer behaviour in the catering industry a case study of starbucks uk |
| topic | Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consommateurs Comportement. BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Reference. bisacsh BUSINESS & ECONOMICS Skills. bisacsh Consumer behavior fast |
| topic_facet | Consumer behavior. Consommateurs Comportement. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Reference. BUSINESS & ECONOMICS Skills. Consumer behavior |
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| work_keys_str_mv | AT schojaviktoria determiningconsumerbehaviourinthecateringindustryacasestudyofstarbucksuk |