The Activation Imperative :: How to Build Brands and Business by Inspiring Action.
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to m...
Gespeichert in:
| 1. Verfasser: | |
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| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Blue Ridge Summit :
Rowman & Littlefield Publishers,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. |
| Beschreibung: | 1 online resource (223 pages) |
| ISBN: | 9781442257054 1442257059 |
Internformat
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| 245 | 1 | 4 | |a The Activation Imperative : |b How to Build Brands and Business by Inspiring Action. |
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| 505 | 0 | |a Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. | |
| 520 | |a In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. | ||
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| 650 | 0 | |a Product management. |0 http://id.loc.gov/authorities/subjects/sh85107203 | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
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| 700 | 1 | |a Minsky, Laurence. | |
| 700 | 1 | |a Sutherland, Rory. | |
| 758 | |i has work: |a The activation imperative (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFJ9pyGKVGFfygxgG7Brjd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Rosen, William. |t Activation Imperative : How to Build Brands and Business by Inspiring Action. |d Blue Ridge Summit : Rowman & Littlefield Publishers, ©2016 |z 9781442257047 |
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| contents | Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.8/27 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:30Z |
| institution | BVB |
| isbn | 9781442257054 1442257059 |
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| spelling | Rosen, William. The Activation Imperative : How to Build Brands and Business by Inspiring Action. Blue Ridge Summit : Rowman & Littlefield Publishers, 2016. 1 online resource (223 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Stratégie de marque. Produits commerciaux Gestion. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Product management fast Minsky, Laurence. Sutherland, Rory. has work: The activation imperative (Text) https://id.oclc.org/worldcat/entity/E39PCFJ9pyGKVGFfygxgG7Brjd https://id.oclc.org/worldcat/ontology/hasWork Print version: Rosen, William. Activation Imperative : How to Build Brands and Business by Inspiring Action. Blue Ridge Summit : Rowman & Littlefield Publishers, ©2016 9781442257047 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1408951 Volltext |
| spellingShingle | Rosen, William The Activation Imperative : How to Build Brands and Business by Inspiring Action. Acknowledgments; Foreword; Preface; Chapter 1. AIM for Greater ROI: The Activation Imperative Method; Ready, Set, AIM; Broadcast, Billboards, Branding, and More; Start with the Shopper (Marketing); Connecting with Digital, Social, and Mobile; Come and Get It: Content and In-Bound Marketing; The Importance of Being Direct (Database and CRM, Too); Join Us: The World of Participation and Promotion Marketing; Are You Experiential?; Now a Word from Your Sponsor(ships); Build Your Relationship(s) with PR and Brand Journalism; AIM for Optimal Activation; Notes; Index; About the Authors. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Stratégie de marque. Produits commerciaux Gestion. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Product management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85107203 |
| title | The Activation Imperative : How to Build Brands and Business by Inspiring Action. |
| title_auth | The Activation Imperative : How to Build Brands and Business by Inspiring Action. |
| title_exact_search | The Activation Imperative : How to Build Brands and Business by Inspiring Action. |
| title_full | The Activation Imperative : How to Build Brands and Business by Inspiring Action. |
| title_fullStr | The Activation Imperative : How to Build Brands and Business by Inspiring Action. |
| title_full_unstemmed | The Activation Imperative : How to Build Brands and Business by Inspiring Action. |
| title_short | The Activation Imperative : |
| title_sort | activation imperative how to build brands and business by inspiring action |
| title_sub | How to Build Brands and Business by Inspiring Action. |
| topic | Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Product management. http://id.loc.gov/authorities/subjects/sh85107203 Stratégie de marque. Produits commerciaux Gestion. branding. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Branding (Marketing) fast Product management fast |
| topic_facet | Branding (Marketing) Product management. Stratégie de marque. Produits commerciaux Gestion. branding. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Product management |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1408951 |
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