Craft obsession :: the social rhetorics of beer /
"Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Carbondale :
Southern Illinois University Press,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric-anecdotes, repetition, aggregation, delivery, sharing, and imagery-and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes-such as the first time one had a beer-interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media"--The publisher. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780809335299 0809335298 |
Internformat
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| 245 | 1 | 0 | |a Craft obsession : |b the social rhetorics of beer / |c Jeff Rice. |
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| 505 | 0 | |a Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a "Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric-anecdotes, repetition, aggregation, delivery, sharing, and imagery-and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes-such as the first time one had a beer-interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media"--The publisher. | ||
| 600 | 1 | 0 | |a Rice, Jeff |q (Jeff R.) |v Anecdotes. |
| 600 | 1 | 7 | |a Rice, Jeff |q (Jeff R.) |2 fast |
| 650 | 0 | |a Drinking customs |v Anecdotes. | |
| 650 | 0 | |a Beer |v Blogs. | |
| 650 | 0 | |a Social exchange. |0 http://id.loc.gov/authorities/subjects/sh85123941 | |
| 650 | 0 | |a Social networks. |0 http://id.loc.gov/authorities/subjects/sh87002172 | |
| 650 | 0 | |a Digital storytelling. |0 http://id.loc.gov/authorities/subjects/sh2007010788 | |
| 650 | 0 | |a Narration (Rhetoric) |0 http://id.loc.gov/authorities/subjects/sh85089833 | |
| 650 | 0 | |a Rhetoricians |z United States |v Anecdotes. | |
| 650 | 6 | |a Boissons |x Fonctions sociales |v Anecdotes. | |
| 650 | 6 | |a Bière |v Blogues. | |
| 650 | 6 | |a Échange social. | |
| 650 | 6 | |a Réseaux sociaux. | |
| 650 | 6 | |a Récits numériques. | |
| 650 | 6 | |a Narration. | |
| 650 | 6 | |a Rhétoriciens |z États-Unis |v Anecdotes. | |
| 650 | 7 | |a COOKING |x General. |2 bisacsh | |
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| 650 | 7 | |a Drinking customs |2 fast | |
| 650 | 7 | |a Narration (Rhetoric) |2 fast | |
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| 758 | |i has work: |a Craft obsession (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG3tCHdWJdJDqFwVJ6CXv3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn961933327 |
|---|---|
| _version_ | 1816882367924535296 |
| adam_text | |
| any_adam_object | |
| author | Rice, Jeff (Jeff R.) |
| author_GND | http://id.loc.gov/authorities/names/n2003049545 |
| author_facet | Rice, Jeff (Jeff R.) |
| author_role | aut |
| author_sort | Rice, Jeff |
| author_variant | j r jr |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GT2890 |
| callnumber-raw | GT2890 .R53 2016 |
| callnumber-search | GT2890 .R53 2016 |
| callnumber-sort | GT 42890 R53 42016 |
| callnumber-subject | GT - Manners and Customs |
| collection | ZDB-4-EBA |
| contents | Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession. |
| ctrlnum | (OCoLC)961933327 |
| dewey-full | 641.2/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 641 - Food and drink |
| dewey-raw | 641.2/3 |
| dewey-search | 641.2/3 |
| dewey-sort | 3641.2 13 |
| dewey-tens | 640 - Home and family management |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| format | Electronic eBook |
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| genre | Anecdotes fast Blogs fast |
| genre_facet | Anecdotes Blogs |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn961933327 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:30Z |
| institution | BVB |
| isbn | 9780809335299 0809335298 |
| language | English |
| oclc_num | 961933327 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Southern Illinois University Press, |
| record_format | marc |
| spelling | Rice, Jeff (Jeff R.), author. https://id.oclc.org/worldcat/entity/E39PCjKPcphJw3M9jJV6mmDdDC http://id.loc.gov/authorities/names/n2003049545 Craft obsession : the social rhetorics of beer / Jeff Rice. Carbondale : Southern Illinois University Press, [2016] 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references and index. Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession. Print version record. "Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. He identifies six key elements of social media rhetoric-anecdotes, repetition, aggregation, delivery, sharing, and imagery-and examines how each helps to transform small, personal experiences with craft into a more widespread movement. When shared via social media, craft anecdotes-such as the first time one had a beer-interrupt and repeat one another, building a sense of familiarity and identity among otherwise unconnected people. Aggregation, the practice of joining unlike items into one space, builds on this network identity, establishing a connection to particular brands or locations, both real and virtual. The public releases of craft beers are used to explore the concept of craft delivery, which involves multiple actors across multiple spaces and results in multiple meanings. Finally, Rice highlights how personal sharing operates within the community of craft beer enthusiasts, who share online images of acquiring, trading for, and consuming a wide variety of beers. These shared stories and images, while personal for each individual, reflect the dependence of craft on systems of involvement. Throughout, Rice relates and reflects on his own experience as a craft beer enthusiast and his participation via social media in these systems. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media"--The publisher. Rice, Jeff (Jeff R.) Anecdotes. Rice, Jeff (Jeff R.) fast Drinking customs Anecdotes. Beer Blogs. Social exchange. http://id.loc.gov/authorities/subjects/sh85123941 Social networks. http://id.loc.gov/authorities/subjects/sh87002172 Digital storytelling. http://id.loc.gov/authorities/subjects/sh2007010788 Narration (Rhetoric) http://id.loc.gov/authorities/subjects/sh85089833 Rhetoricians United States Anecdotes. Boissons Fonctions sociales Anecdotes. Bière Blogues. Échange social. Réseaux sociaux. Récits numériques. Narration. Rhétoriciens États-Unis Anecdotes. COOKING General. bisacsh Beer fast Digital storytelling fast Drinking customs fast Narration (Rhetoric) fast Rhetoricians fast Social exchange fast Social networks fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Anecdotes fast Blogs fast has work: Craft obsession (Text) https://id.oclc.org/worldcat/entity/E39PCG3tCHdWJdJDqFwVJ6CXv3 https://id.oclc.org/worldcat/ontology/hasWork Print version: 9780809335282 080933528X (DLC) 2016012117 (OCoLC)932001709 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1413654 Volltext |
| spellingShingle | Rice, Jeff (Jeff R.) Craft obsession : the social rhetorics of beer / Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession. Rice, Jeff (Jeff R.) Anecdotes. Rice, Jeff (Jeff R.) fast Drinking customs Anecdotes. Beer Blogs. Social exchange. http://id.loc.gov/authorities/subjects/sh85123941 Social networks. http://id.loc.gov/authorities/subjects/sh87002172 Digital storytelling. http://id.loc.gov/authorities/subjects/sh2007010788 Narration (Rhetoric) http://id.loc.gov/authorities/subjects/sh85089833 Rhetoricians United States Anecdotes. Boissons Fonctions sociales Anecdotes. Bière Blogues. Échange social. Réseaux sociaux. Récits numériques. Narration. Rhétoriciens États-Unis Anecdotes. COOKING General. bisacsh Beer fast Digital storytelling fast Drinking customs fast Narration (Rhetoric) fast Rhetoricians fast Social exchange fast Social networks fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85123941 http://id.loc.gov/authorities/subjects/sh87002172 http://id.loc.gov/authorities/subjects/sh2007010788 http://id.loc.gov/authorities/subjects/sh85089833 |
| title | Craft obsession : the social rhetorics of beer / |
| title_auth | Craft obsession : the social rhetorics of beer / |
| title_exact_search | Craft obsession : the social rhetorics of beer / |
| title_full | Craft obsession : the social rhetorics of beer / Jeff Rice. |
| title_fullStr | Craft obsession : the social rhetorics of beer / Jeff Rice. |
| title_full_unstemmed | Craft obsession : the social rhetorics of beer / Jeff Rice. |
| title_short | Craft obsession : |
| title_sort | craft obsession the social rhetorics of beer |
| title_sub | the social rhetorics of beer / |
| topic | Rice, Jeff (Jeff R.) Anecdotes. Rice, Jeff (Jeff R.) fast Drinking customs Anecdotes. Beer Blogs. Social exchange. http://id.loc.gov/authorities/subjects/sh85123941 Social networks. http://id.loc.gov/authorities/subjects/sh87002172 Digital storytelling. http://id.loc.gov/authorities/subjects/sh2007010788 Narration (Rhetoric) http://id.loc.gov/authorities/subjects/sh85089833 Rhetoricians United States Anecdotes. Boissons Fonctions sociales Anecdotes. Bière Blogues. Échange social. Réseaux sociaux. Récits numériques. Narration. Rhétoriciens États-Unis Anecdotes. COOKING General. bisacsh Beer fast Digital storytelling fast Drinking customs fast Narration (Rhetoric) fast Rhetoricians fast Social exchange fast Social networks fast |
| topic_facet | Rice, Jeff (Jeff R.) Anecdotes. Rice, Jeff (Jeff R.) Drinking customs Anecdotes. Beer Blogs. Social exchange. Social networks. Digital storytelling. Narration (Rhetoric) Rhetoricians United States Anecdotes. Boissons Fonctions sociales Anecdotes. Bière Blogues. Échange social. Réseaux sociaux. Récits numériques. Narration. Rhétoriciens États-Unis Anecdotes. COOKING General. Beer Digital storytelling Drinking customs Rhetoricians Social exchange Social networks United States Anecdotes Blogs |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1413654 |
| work_keys_str_mv | AT ricejeff craftobsessionthesocialrhetoricsofbeer |