Verfügbarkeit: Linguanomics :

Linguanomics :: What is the Market Potential of Multilingualism? /

Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? Wha...

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Bibliographische Detailangaben
1. Verfasser:	Hogan-Brun, Gabrielle, 1955- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : Bloomsbury Publishing, 2017.
Schlagworte:	Language and languages. Multilingualism. Language Langage et langues. Multilinguisme. Linguistics. Language acquisition. LANGUAGE ARTS & DISCIPLINES > General. Language and languages Multilingualism Mehrsprachigkeit Multikulturelle Gesellschaft Wirtschaftlichkeit Multilingualism > Economic aspects. Languages. Electronic book.
Online-Zugang:	Volltext
Zusammenfassung:	Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics : a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.
Beschreibung:	1 online resource (185 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781474238335 1474238335 9781474238328 1474238327

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contents	Title Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures. Bridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index.
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spelling	Hogan-Brun, Gabrielle, 1955- author. https://id.oclc.org/worldcat/entity/E39PBJdrJYfXwd8KJ3cw3T7CQq http://id.loc.gov/authorities/names/n2001023753 Linguanomics : What is the Market Potential of Multilingualism? / Gabrielle Hogan-Brun. London : Bloomsbury Publishing, 2017. 1 online resource (185 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Title Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures. Bridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index. Includes bibliographical references and index. Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics : a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world. Language and languages. http://id.loc.gov/authorities/subjects/sh85074518 Multilingualism. http://id.loc.gov/authorities/subjects/sh85088352 Language https://id.nlm.nih.gov/mesh/D007802 Langage et langues. Multilinguisme. Linguistics. bicssc Language acquisition. bicssc LANGUAGE ARTS & DISCIPLINES General. bisacsh Language and languages fast Multilingualism fast Mehrsprachigkeit gnd Multikulturelle Gesellschaft gnd Wirtschaftlichkeit gnd http://d-nb.info/gnd/4066424-7 Multilingualism Economic aspects. idszbzes Languages. ukslc Electronic book. Print version: Hogan-Brun, Gabrielle. Linguanomics : What is the Market Potential of Multilingualism? London : Bloomsbury Publishing, ©2017 9781474238298 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1405805 Volltext
spellingShingle	Hogan-Brun, Gabrielle, 1955- Linguanomics : What is the Market Potential of Multilingualism? / Title Page; Copyright Page; Contents; Acknowledgements; Setting the Scene; Chapter 1 Trading across cultures: Then and now ; Early trade and transportation ; Markets and communication ; Territory, entrepreneurship, production ; Demand, supply, resources ; Chapter 2 Economic aspects of languages today ; Calculating language choices ; An economics perspective ; Modelling multilingualism ; Balancing language choices ; Language diversity economics ; Chapter 3 Managing multilingualism ; Lessons from failures. Bridging across languages Investing in human capital ; Harnessing mobile resources ; Chapter 4 Is learning another language worth it? ; Market incentives ; Language beliefs ; Language choices ; Employment prospects ; Chapter 5 Languages in the marketplace ; Multilingual workplace practices ; Language services markets ; Language teaching industry ; Heritage and language tourism ; New languages, new markets ; Afterword; Notes; Glossary; References; Index. Language and languages. http://id.loc.gov/authorities/subjects/sh85074518 Multilingualism. http://id.loc.gov/authorities/subjects/sh85088352 Language https://id.nlm.nih.gov/mesh/D007802 Langage et langues. Multilinguisme. Linguistics. bicssc Language acquisition. bicssc LANGUAGE ARTS & DISCIPLINES General. bisacsh Language and languages fast Multilingualism fast Mehrsprachigkeit gnd Multikulturelle Gesellschaft gnd Wirtschaftlichkeit gnd http://d-nb.info/gnd/4066424-7 Multilingualism Economic aspects. idszbzes Languages. ukslc
subject_GND	http://id.loc.gov/authorities/subjects/sh85074518 http://id.loc.gov/authorities/subjects/sh85088352 https://id.nlm.nih.gov/mesh/D007802 http://d-nb.info/gnd/4066424-7
title	Linguanomics : What is the Market Potential of Multilingualism? /
title_auth	Linguanomics : What is the Market Potential of Multilingualism? /
title_exact_search	Linguanomics : What is the Market Potential of Multilingualism? /
title_full	Linguanomics : What is the Market Potential of Multilingualism? / Gabrielle Hogan-Brun.
title_fullStr	Linguanomics : What is the Market Potential of Multilingualism? / Gabrielle Hogan-Brun.
title_full_unstemmed	Linguanomics : What is the Market Potential of Multilingualism? / Gabrielle Hogan-Brun.
title_short	Linguanomics :
title_sort	linguanomics what is the market potential of multilingualism
title_sub	What is the Market Potential of Multilingualism? /
topic	Language and languages. http://id.loc.gov/authorities/subjects/sh85074518 Multilingualism. http://id.loc.gov/authorities/subjects/sh85088352 Language https://id.nlm.nih.gov/mesh/D007802 Langage et langues. Multilinguisme. Linguistics. bicssc Language acquisition. bicssc LANGUAGE ARTS & DISCIPLINES General. bisacsh Language and languages fast Multilingualism fast Mehrsprachigkeit gnd Multikulturelle Gesellschaft gnd Wirtschaftlichkeit gnd http://d-nb.info/gnd/4066424-7 Multilingualism Economic aspects. idszbzes Languages. ukslc
topic_facet	Language and languages. Multilingualism. Language Langage et langues. Multilinguisme. Linguistics. Language acquisition. LANGUAGE ARTS & DISCIPLINES General. Language and languages Multilingualism Mehrsprachigkeit Multikulturelle Gesellschaft Wirtschaftlichkeit Multilingualism Economic aspects. Languages. Electronic book.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1405805
work_keys_str_mv	AT hoganbrungabrielle linguanomicswhatisthemarketpotentialofmultilingualism

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