Downscaling Culture :: Revisiting Intercultural Communication.

In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application,...

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Bibliographische Detailangaben
1. Verfasser: Singh, Jaspal Naveel
Weitere Verfasser: Kantara, Argyro, Cserző, Dorottya
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2016.
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Zusammenfassung:In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application, by utilising a theory of scales in order to understand how culture gets contextualised as speakers communicate and negotiate meaning with each other. As succinctly captured in the title of this volume, it is suggested that research can 'downscale culture' analytically: culture might be, but also mig.
Beschreibung:1 online resource (398 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9781443898133
1443898139
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