Handbook of brand relationships /:
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and...
Gespeichert in:
| Körperschaft: | |
|---|---|
| Weitere Verfasser: | , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York :
Routledge,
2015.
|
| Schriftenreihe: | Advertising and consumer psychology.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. |
| Beschreibung: | "Society for consumer psychology." Originally published 2009 by M.E. Sharpe. |
| Beschreibung: | 1 online resource (xxi, 424 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781315703886 1315703882 9781317469179 1317469178 9781317469186 1317469186 1317469194 9781317469193 1282554832 9781282554832 9786612554834 6612554835 0765626489 9780765626486 |
Internformat
MARC
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| 245 | 0 | 0 | |a Handbook of brand relationships / |c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |
| 260 | |a London ; |a New York : |b Routledge, |c 2015. | ||
| 300 | |a 1 online resource (xxi, 424 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advertising and Consumer Psychology | |
| 500 | |a "Society for consumer psychology." | ||
| 500 | |a Originally published 2009 by M.E. Sharpe. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions. | |
| 520 | |a Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Relationship marketing. |0 http://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Brand choice. |0 http://id.loc.gov/authorities/subjects/sh85016402 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Marques de commerce |x Choix. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Brand choice |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 700 | 1 | |a MacInnis, Deborah J. | |
| 700 | 1 | |a Park, C. Whan. | |
| 700 | 1 | |a Priester, Joseph W. | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn958109930 |
|---|---|
| _version_ | 1813903731412959232 |
| adam_text | |
| any_adam_object | |
| author2 | MacInnis, Deborah J. Park, C. Whan Priester, Joseph W. |
| author2_role | |
| author2_variant | d j m dj djm c w p cw cwp j w p jw jwp |
| author_corporate | Society for Consumer Psychology |
| author_corporate_role | |
| author_facet | MacInnis, Deborah J. Park, C. Whan Priester, Joseph W. Society for Consumer Psychology |
| author_sort | MacInnis, Deborah J. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 .H36 2015 |
| callnumber-search | HF5415.55 .H36 2015 |
| callnumber-sort | HF 45415.55 H36 42015 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions. |
| ctrlnum | (OCoLC)958109930 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn958109930 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T16:23:21Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n92044188 |
| isbn | 9781315703886 1315703882 9781317469179 1317469178 9781317469186 1317469186 1317469194 9781317469193 1282554832 9781282554832 9786612554834 6612554835 0765626489 9780765626486 |
| language | English |
| oclc_num | 958109930 |
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| physical | 1 online resource (xxi, 424 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2015 |
| publishDateSearch | 2009 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, |
| record_format | marc |
| series | Advertising and consumer psychology. |
| series2 | Advertising and Consumer Psychology |
| spelling | Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. London ; New York : Routledge, 2015. 1 online resource (xxi, 424 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Advertising and Consumer Psychology "Society for consumer psychology." Originally published 2009 by M.E. Sharpe. Includes bibliographical references and index. pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions. Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. Featuring chapters by well-known marketing and psychology scholars, this is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. English. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Brand choice. http://id.loc.gov/authorities/subjects/sh85016402 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing relationnel. Marques de commerce Choix. Stratégie de marque. branding. aat Brand choice fast Branding (Marketing) fast Customer relations fast Relationship marketing fast MacInnis, Deborah J. Park, C. Whan. Priester, Joseph W. Society for Consumer Psychology. http://id.loc.gov/authorities/names/n92044188 has work: Handbook of brand relationships (Text) https://id.oclc.org/worldcat/entity/E39PCFxWRHDhDWjXJJQMfQQxym https://id.oclc.org/worldcat/ontology/hasWork 9780765623577 Advertising and consumer psychology. http://id.loc.gov/authorities/names/n92024389 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316404 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316404 Volltext |
| spellingShingle | Handbook of brand relationships / Advertising and consumer psychology. pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Brand choice. http://id.loc.gov/authorities/subjects/sh85016402 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing relationnel. Marques de commerce Choix. Stratégie de marque. branding. aat Brand choice fast Branding (Marketing) fast Customer relations fast Relationship marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh85016402 http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85034963 |
| title | Handbook of brand relationships / |
| title_auth | Handbook of brand relationships / |
| title_exact_search | Handbook of brand relationships / |
| title_full | Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |
| title_fullStr | Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |
| title_full_unstemmed | Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |
| title_short | Handbook of brand relationships / |
| title_sort | handbook of brand relationships |
| topic | Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Brand choice. http://id.loc.gov/authorities/subjects/sh85016402 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Marketing relationnel. Marques de commerce Choix. Stratégie de marque. branding. aat Brand choice fast Branding (Marketing) fast Customer relations fast Relationship marketing fast |
| topic_facet | Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Marketing relationnel. Marques de commerce Choix. Stratégie de marque. branding. Brand choice Customer relations Relationship marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316404 |
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