Virtual social identity and consumer behavior /:
How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, a...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York :
Routledge,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. |
| Beschreibung: | "SCP, Society for Consumer Psychology." "First published 2009 by M.E. Sharpe"--Title page verso |
| Beschreibung: | 1 online resource (xv, 230 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781315698342 131569834X 9781317452553 1317452550 9781317452560 1317452569 1317452577 9781317452577 1282554840 9781282554849 9786612554841 6612554843 0765626497 9780765626493 |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds. | |
| 520 | |a How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. | ||
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| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Virtual reality. |0 http://id.loc.gov/authorities/subjects/sh92000880 | |
| 650 | 2 | |a Social Identification |0 https://id.nlm.nih.gov/mesh/D012933 | |
| 650 | 2 | |a Virtual Reality |0 https://id.nlm.nih.gov/mesh/D000076142 | |
| 650 | 6 | |a Identité collective. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Réalité virtuelle. | |
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Datensatz im Suchindex
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| contents | pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds. |
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| id | ZDB-4-EBA-ocn958107232 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:27:23Z |
| institution | BVB |
| isbn | 9781315698342 131569834X 9781317452553 1317452550 9781317452560 1317452569 1317452577 9781317452577 1282554840 9781282554849 9786612554841 6612554843 0765626497 9780765626493 |
| language | English |
| oclc_num | 958107232 |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xv, 230 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2015 |
| publishDateSearch | 2009 2015 |
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| publisher | Routledge, |
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| spelling | Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors. London ; New York : Routledge, 2015. 1 online resource (xv, 230 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "SCP, Society for Consumer Psychology." "First published 2009 by M.E. Sharpe"--Title page verso Includes bibliographical references and index. pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds. How can corporate America effectively target the growing flood of consumers participating in online social networking environments? This book by two of the leading experts in the field presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. English. Group identity. http://id.loc.gov/authorities/subjects/sh85057485 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Virtual reality. http://id.loc.gov/authorities/subjects/sh92000880 Social Identification https://id.nlm.nih.gov/mesh/D012933 Virtual Reality https://id.nlm.nih.gov/mesh/D000076142 Identité collective. Consommateurs Comportement. Réalité virtuelle. group identity. aat virtual reality. aat Consumer behavior fast Group identity fast Virtual reality fast Wood, Natalie T., 1970- https://id.oclc.org/worldcat/entity/E39PCjGghC9t4JmXyb4KcPBMfq http://id.loc.gov/authorities/names/n2008083858 Solomon, Michael R. has work: Virtual social identity and consumer behavior (Text) https://id.oclc.org/worldcat/entity/E39PCFDrQ737WQ7DmTKjKGmwyb https://id.oclc.org/worldcat/ontology/hasWork 9780765623959 9780765623966 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316411 Volltext |
| spellingShingle | Virtual social identity and consumer behavior / pt. 1. The virtual experience -- pt. 2. Consumer behavior in virtual worlds -- pt. 3. Avatar creation and appearance -- pt. 4. Person perceptions in virtual worlds. Group identity. http://id.loc.gov/authorities/subjects/sh85057485 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Virtual reality. http://id.loc.gov/authorities/subjects/sh92000880 Social Identification https://id.nlm.nih.gov/mesh/D012933 Virtual Reality https://id.nlm.nih.gov/mesh/D000076142 Identité collective. Consommateurs Comportement. Réalité virtuelle. group identity. aat virtual reality. aat Consumer behavior fast Group identity fast Virtual reality fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85057485 http://id.loc.gov/authorities/subjects/sh87006429 http://id.loc.gov/authorities/subjects/sh92000880 https://id.nlm.nih.gov/mesh/D012933 https://id.nlm.nih.gov/mesh/D000076142 |
| title | Virtual social identity and consumer behavior / |
| title_auth | Virtual social identity and consumer behavior / |
| title_exact_search | Virtual social identity and consumer behavior / |
| title_full | Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors. |
| title_fullStr | Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors. |
| title_full_unstemmed | Virtual social identity and consumer behavior / Natalie T. Wood and Michael R. Solomon, editors. |
| title_short | Virtual social identity and consumer behavior / |
| title_sort | virtual social identity and consumer behavior |
| topic | Group identity. http://id.loc.gov/authorities/subjects/sh85057485 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Virtual reality. http://id.loc.gov/authorities/subjects/sh92000880 Social Identification https://id.nlm.nih.gov/mesh/D012933 Virtual Reality https://id.nlm.nih.gov/mesh/D000076142 Identité collective. Consommateurs Comportement. Réalité virtuelle. group identity. aat virtual reality. aat Consumer behavior fast Group identity fast Virtual reality fast |
| topic_facet | Group identity. Consumer behavior. Virtual reality. Social Identification Virtual Reality Identité collective. Consommateurs Comportement. Réalité virtuelle. group identity. virtual reality. Consumer behavior Group identity Virtual reality |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=316411 |
| work_keys_str_mv | AT woodnataliet virtualsocialidentityandconsumerbehavior AT solomonmichaelr virtualsocialidentityandconsumerbehavior |