Advanced customer analytics :: targeting, valuing, segmenting and loyalty techniques /
Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. --
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
[2016]
|
| Series: | Marketing science series
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. -- |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749477165 0749477164 |
Staff View
MARC
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| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 505 | 0 | |a <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 1 -: Overview;</li><li>Chapter -- 2 -: Regression and factor analysis: an introduction;</li><li>Chapter -- 3 -: Retail: industry uniqueness;</li><li>Chapter -- 4 -: Retail: data uniqueness;</li><li>Chapter -- 5 -: Understanding and estimating demand;</li><li>Chapter -- 6 -: Price elasticity and discounts;</li><li>Chapter -- 7 -: Valuing marketing communications (marcomm);</li><li>Chapter -- 8 -: Forecasting future demand;</li><li>Chapter -- 9 -: Targeting the right customers;</li><li>Chapter -- 10 -: Maximizing the impact of mailing;</li><li>Chapter -- 11 -: The benefits of product bundling;</li><li>Chapter -- 12 -: Estimating time of purchase;</li><li>Chapter -- 13 -: Investigating the time of product purchase;</li><li>Chapter -- 14 -: Increasing customer lifetime value;</li><li>Chapter -- 15 -: Modelling counts (transactions);</li><li>Chapter -- 16 -: Quantifying complexity of customer behaviour;</li><li>Chapter -- 17 -: Designing effective loyalty programmes;</li><li>Chapter -- 18 -: Identifying loyal customers;</li><li>Chapter -- 19 -: Introduction to segmentation;</li><li>Chapter -- 20 -: Tools for successful segmentation;</li><li>Chapter -- 21 -: Drawing insights from segmentation;</li><li>Chapter -- 22 -: Creating targeted messages;</li><li>Chapter -- 23 -: RFM vs. segmentation;</li><li>Chapter -- 24 -: Marketing strategy: customers not competitors;</li></ul></li></ul> | |
| 520 | |a Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. -- |c Edited summary from book. | ||
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 0 | |a Customer relations. |0 http://id.loc.gov/authorities/subjects/sh85034963 | |
| 650 | 0 | |a Customer loyalty. |0 http://id.loc.gov/authorities/subjects/sh97009091 | |
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| 650 | 6 | |a Consommateurs |x Fidélité. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
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| 650 | 7 | |a Verbraucherforschung |2 gnd |0 http://d-nb.info/gnd/4187567-9 | |
| 650 | 7 | |a Kundenbindung |2 gnd |0 http://d-nb.info/gnd/4384508-3 | |
| 650 | 7 | |a Marktsegmentierung |2 gnd |0 http://d-nb.info/gnd/4037644-8 | |
| 650 | 7 | |a Preisbildung |2 gnd | |
| 650 | 7 | |a Kundenbindung. |2 stw | |
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| contents | <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 1 -: Overview;</li><li>Chapter -- 2 -: Regression and factor analysis: an introduction;</li><li>Chapter -- 3 -: Retail: industry uniqueness;</li><li>Chapter -- 4 -: Retail: data uniqueness;</li><li>Chapter -- 5 -: Understanding and estimating demand;</li><li>Chapter -- 6 -: Price elasticity and discounts;</li><li>Chapter -- 7 -: Valuing marketing communications (marcomm);</li><li>Chapter -- 8 -: Forecasting future demand;</li><li>Chapter -- 9 -: Targeting the right customers;</li><li>Chapter -- 10 -: Maximizing the impact of mailing;</li><li>Chapter -- 11 -: The benefits of product bundling;</li><li>Chapter -- 12 -: Estimating time of purchase;</li><li>Chapter -- 13 -: Investigating the time of product purchase;</li><li>Chapter -- 14 -: Increasing customer lifetime value;</li><li>Chapter -- 15 -: Modelling counts (transactions);</li><li>Chapter -- 16 -: Quantifying complexity of customer behaviour;</li><li>Chapter -- 17 -: Designing effective loyalty programmes;</li><li>Chapter -- 18 -: Identifying loyal customers;</li><li>Chapter -- 19 -: Introduction to segmentation;</li><li>Chapter -- 20 -: Tools for successful segmentation;</li><li>Chapter -- 21 -: Drawing insights from segmentation;</li><li>Chapter -- 22 -: Creating targeted messages;</li><li>Chapter -- 23 -: RFM vs. segmentation;</li><li>Chapter -- 24 -: Marketing strategy: customers not competitors;</li></ul></li></ul> |
| ctrlnum | (OCoLC)957696693 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn957696693 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-11T08:43:19Z |
| institution | BVB |
| isbn | 9780749477165 0749477164 |
| language | English |
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| record_format | marc |
| series2 | Marketing science series |
| spelling | Grigsby, Mike, author. Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. 1610 London ; Philadelphia : Kogan Page, [2016] 1 online resource text txt rdacontent computer n rdamedia online resource nc rdacarrier Marketing science series Includes bibliographical references and index. Description based on print version record and CIP data provided by publisher; resource not viewed. <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 1 -: Overview;</li><li>Chapter -- 2 -: Regression and factor analysis: an introduction;</li><li>Chapter -- 3 -: Retail: industry uniqueness;</li><li>Chapter -- 4 -: Retail: data uniqueness;</li><li>Chapter -- 5 -: Understanding and estimating demand;</li><li>Chapter -- 6 -: Price elasticity and discounts;</li><li>Chapter -- 7 -: Valuing marketing communications (marcomm);</li><li>Chapter -- 8 -: Forecasting future demand;</li><li>Chapter -- 9 -: Targeting the right customers;</li><li>Chapter -- 10 -: Maximizing the impact of mailing;</li><li>Chapter -- 11 -: The benefits of product bundling;</li><li>Chapter -- 12 -: Estimating time of purchase;</li><li>Chapter -- 13 -: Investigating the time of product purchase;</li><li>Chapter -- 14 -: Increasing customer lifetime value;</li><li>Chapter -- 15 -: Modelling counts (transactions);</li><li>Chapter -- 16 -: Quantifying complexity of customer behaviour;</li><li>Chapter -- 17 -: Designing effective loyalty programmes;</li><li>Chapter -- 18 -: Identifying loyal customers;</li><li>Chapter -- 19 -: Introduction to segmentation;</li><li>Chapter -- 20 -: Tools for successful segmentation;</li><li>Chapter -- 21 -: Drawing insights from segmentation;</li><li>Chapter -- 22 -: Creating targeted messages;</li><li>Chapter -- 23 -: RFM vs. segmentation;</li><li>Chapter -- 24 -: Marketing strategy: customers not competitors;</li></ul></li></ul> Providing a clear guide to the specific analytical challenges faced by the retail sector, this no-nonsense book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behavior across multiple channels. -- Edited summary from book. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Marketing Recherche. Consommateurs Fidélité. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd http://d-nb.info/gnd/4187567-9 Kundenbindung gnd http://d-nb.info/gnd/4384508-3 Marktsegmentierung gnd http://d-nb.info/gnd/4037644-8 Preisbildung gnd Kundenbindung. stw Business & Management. thema Market research. thema Business and Management. ukslc has work: Advanced customer analytics (Text) https://id.oclc.org/worldcat/entity/E39PCGDTkBVDRM6rbxb48WhrMd https://id.oclc.org/worldcat/ontology/hasWork Print version: Grigsby, Mike, author. Advanced customer analytics London ; Philadelphia : Kogan Page, [2016] 9780749477158 (DLC) 2016033366 |
| spellingShingle | Grigsby, Mike Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / <Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 1 -: Overview;</li><li>Chapter -- 2 -: Regression and factor analysis: an introduction;</li><li>Chapter -- 3 -: Retail: industry uniqueness;</li><li>Chapter -- 4 -: Retail: data uniqueness;</li><li>Chapter -- 5 -: Understanding and estimating demand;</li><li>Chapter -- 6 -: Price elasticity and discounts;</li><li>Chapter -- 7 -: Valuing marketing communications (marcomm);</li><li>Chapter -- 8 -: Forecasting future demand;</li><li>Chapter -- 9 -: Targeting the right customers;</li><li>Chapter -- 10 -: Maximizing the impact of mailing;</li><li>Chapter -- 11 -: The benefits of product bundling;</li><li>Chapter -- 12 -: Estimating time of purchase;</li><li>Chapter -- 13 -: Investigating the time of product purchase;</li><li>Chapter -- 14 -: Increasing customer lifetime value;</li><li>Chapter -- 15 -: Modelling counts (transactions);</li><li>Chapter -- 16 -: Quantifying complexity of customer behaviour;</li><li>Chapter -- 17 -: Designing effective loyalty programmes;</li><li>Chapter -- 18 -: Identifying loyal customers;</li><li>Chapter -- 19 -: Introduction to segmentation;</li><li>Chapter -- 20 -: Tools for successful segmentation;</li><li>Chapter -- 21 -: Drawing insights from segmentation;</li><li>Chapter -- 22 -: Creating targeted messages;</li><li>Chapter -- 23 -: RFM vs. segmentation;</li><li>Chapter -- 24 -: Marketing strategy: customers not competitors;</li></ul></li></ul> Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Marketing Recherche. Consommateurs Fidélité. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd http://d-nb.info/gnd/4187567-9 Kundenbindung gnd http://d-nb.info/gnd/4384508-3 Marktsegmentierung gnd http://d-nb.info/gnd/4037644-8 Preisbildung gnd Kundenbindung. stw Business & Management. thema Market research. thema Business and Management. ukslc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 http://id.loc.gov/authorities/subjects/sh85034963 http://id.loc.gov/authorities/subjects/sh97009091 http://d-nb.info/gnd/4187567-9 http://d-nb.info/gnd/4384508-3 http://d-nb.info/gnd/4037644-8 |
| title | Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / |
| title_auth | Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / |
| title_exact_search | Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / |
| title_full | Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. |
| title_fullStr | Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. |
| title_full_unstemmed | Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. |
| title_short | Advanced customer analytics : |
| title_sort | advanced customer analytics targeting valuing segmenting and loyalty techniques |
| title_sub | targeting, valuing, segmenting and loyalty techniques / |
| topic | Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Customer relations. http://id.loc.gov/authorities/subjects/sh85034963 Customer loyalty. http://id.loc.gov/authorities/subjects/sh97009091 Marketing Recherche. Consommateurs Fidélité. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Customer loyalty fast Customer relations fast Marketing research fast Verbraucherforschung gnd http://d-nb.info/gnd/4187567-9 Kundenbindung gnd http://d-nb.info/gnd/4384508-3 Marktsegmentierung gnd http://d-nb.info/gnd/4037644-8 Preisbildung gnd Kundenbindung. stw Business & Management. thema Market research. thema Business and Management. ukslc |
| topic_facet | Marketing research. Customer relations. Customer loyalty. Marketing Recherche. Consommateurs Fidélité. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Customer loyalty Customer relations Marketing research Verbraucherforschung Kundenbindung Marktsegmentierung Preisbildung Kundenbindung. Business & Management. Market research. Business and Management. |
| work_keys_str_mv | AT grigsbymike advancedcustomeranalyticstargetingvaluingsegmentingandloyaltytechniques |