The American retail value proposition :: crafting unique experiences at compelling prices /
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto :
University of Toronto Press,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. |
| Beschreibung: | 1 online resource (xvii, 214 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781442624771 1442624779 |
Internformat
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| 100 | 1 | |a Murray, Kyle B. |q (Kyle Bayne), |d 1973- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjqKTb9R9B7cQvYPXXJbMK |0 http://id.loc.gov/authorities/names/no2013037978 | |
| 245 | 1 | 4 | |a The American retail value proposition : |b crafting unique experiences at compelling prices / |c Kyle B. Murray. |
| 264 | 1 | |a Toronto : |b University of Toronto Press, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xvii, 214 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 17, 2016). | |
| 505 | 0 | |a Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. | |
| 505 | 8 | |a 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index. | |
| 520 | |a Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. | ||
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| author | Murray, Kyle B. (Kyle Bayne), 1973- |
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| contents | Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index. |
| ctrlnum | (OCoLC)956737816 |
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| dewey-search | 658.8/700973 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Murray, Kyle B. (Kyle Bayne), 1973- author. https://id.oclc.org/worldcat/entity/E39PCjqKTb9R9B7cQvYPXXJbMK http://id.loc.gov/authorities/names/no2013037978 The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. Toronto : University of Toronto Press, [2016] ©2016 1 online resource (xvii, 214 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed August 17, 2016). Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Marketing United States. Retail trade United States. Marketing États-Unis. Commerce de détail États-Unis. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh BUSINESS & ECONOMICS Industries Retailing. bisacsh Marketing fast Retail trade fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Electronic book. has work: The American retail value proposition (Text) https://id.oclc.org/worldcat/entity/E39PCG6FgPmQCdpxDGxvxbHh6q https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781442637177 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1336714 Volltext |
| spellingShingle | Murray, Kyle B. (Kyle Bayne), 1973- The American retail value proposition : crafting unique experiences at compelling prices / Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index. Marketing United States. Retail trade United States. Marketing États-Unis. Commerce de détail États-Unis. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh BUSINESS & ECONOMICS Industries Retailing. bisacsh Marketing fast Retail trade fast |
| title | The American retail value proposition : crafting unique experiences at compelling prices / |
| title_auth | The American retail value proposition : crafting unique experiences at compelling prices / |
| title_exact_search | The American retail value proposition : crafting unique experiences at compelling prices / |
| title_full | The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. |
| title_fullStr | The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. |
| title_full_unstemmed | The American retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray. |
| title_short | The American retail value proposition : |
| title_sort | american retail value proposition crafting unique experiences at compelling prices |
| title_sub | crafting unique experiences at compelling prices / |
| topic | Marketing United States. Retail trade United States. Marketing États-Unis. Commerce de détail États-Unis. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh BUSINESS & ECONOMICS Industries Retailing. bisacsh Marketing fast Retail trade fast |
| topic_facet | Marketing United States. Retail trade United States. Marketing États-Unis. Commerce de détail États-Unis. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. BUSINESS & ECONOMICS Industries Retailing. Marketing Retail trade United States Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1336714 |
| work_keys_str_mv | AT murraykyleb theamericanretailvaluepropositioncraftinguniqueexperiencesatcompellingprices AT murraykyleb americanretailvaluepropositioncraftinguniqueexperiencesatcompellingprices |