Fundamentals of school marketing /:
Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an unde...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham, Maryland :
Rowman & Littlefield,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781475829976 1475829973 |
Internformat
MARC
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| author | Lockhart, Johanna, 1971- |
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| contents | School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. |
| ctrlnum | (OCoLC)952942921 |
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| discipline | Wirtschaftswissenschaften |
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| language | English |
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| spelling | Lockhart, Johanna, 1971- http://id.loc.gov/authorities/names/n2010049409 Fundamentals of school marketing / Johanna M. Lockhart. Lanham, Maryland : Rowman & Littlefield, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. Print version record and CIP data provided by publisher. Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend. Schools United States Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Schools Marketing fast United States fast Electronic book. has work: Fundamentals of school marketing (Text) https://id.oclc.org/worldcat/entity/E39PCGMBrppGrTWGwCD7GRjYMX https://id.oclc.org/worldcat/ontology/hasWork Print version: Lockhart, Johanna, 1971- Fundamentals of school marketing. Lanham, Maryland : Rowman & Littlefield, 2016 9781475829952 (DLC) 2016028741 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351173 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1351173 Volltext |
| spellingShingle | Lockhart, Johanna, 1971- Fundamentals of school marketing / School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication. Schools United States Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Schools Marketing fast |
| title | Fundamentals of school marketing / |
| title_auth | Fundamentals of school marketing / |
| title_exact_search | Fundamentals of school marketing / |
| title_full | Fundamentals of school marketing / Johanna M. Lockhart. |
| title_fullStr | Fundamentals of school marketing / Johanna M. Lockhart. |
| title_full_unstemmed | Fundamentals of school marketing / Johanna M. Lockhart. |
| title_short | Fundamentals of school marketing / |
| title_sort | fundamentals of school marketing |
| topic | Schools United States Marketing. BUSINESS & ECONOMICS Industries General. bisacsh Schools Marketing fast |
| topic_facet | Schools United States Marketing. BUSINESS & ECONOMICS Industries General. Schools Marketing United States Electronic book. |
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