The Librarian's nitty-gritty guide to content marketing /:
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
ALA Editions, An imprint of the American Library Association,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing. |
| Beschreibung: | 1 online resource (v, 120 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 105-110) and index. |
| ISBN: | 9780838914359 0838914357 9780838914366 0838914365 0838914373 9780838914373 |
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| 245 | 1 | 4 | |a The Librarian's nitty-gritty guide to content marketing / |c Laura Solomon. |
| 246 | 3 | 0 | |a Content marketing |
| 264 | 1 | |a Chicago : |b ALA Editions, An imprint of the American Library Association, |c 2016. | |
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| 546 | |a Text in English. | ||
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| 520 | |a Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing. | ||
| 505 | 0 | |a Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. | |
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| 650 | 0 | |a Libraries |x Customer services. | |
| 650 | 0 | |a Internet marketing. |0 http://id.loc.gov/authorities/subjects/sh95005028 | |
| 650 | 0 | |a Organizational effectiveness. |0 http://id.loc.gov/authorities/subjects/sh85095526 | |
| 650 | 0 | |a Public services (Libraries) |0 http://id.loc.gov/authorities/subjects/sh85076635 | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Bibliothèques |x Services aux usagers. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Efficacité organisationnelle. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
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| contents | Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. |
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| spelling | Solomon, Laura, 1967- author. https://id.oclc.org/worldcat/entity/E39PCjx3VW9bCfw46T4khXv6Td http://id.loc.gov/authorities/names/n2010055329 The Librarian's nitty-gritty guide to content marketing / Laura Solomon. Content marketing Chicago : ALA Editions, An imprint of the American Library Association, 2016. 1 online resource (v, 120 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references (pages 105-110) and index. Text in English. "Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"-- Provided by publisher Solomon examines the most common online mistakes she has seen in libraries, and encourages readers to take a long, hard look at what their library does online. Are you trying to please the patrons or someone in administration? Are your internal guidelines for posting online outdated? Is your website a promotional tool for the library, or an attempt to make your library a true part of the community you serve? Answering these questions could be the start to a new outlook in content marketing. Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. Print version record. Libraries Marketing. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Libraries Customer services. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Public services (Libraries) http://id.loc.gov/authorities/subjects/sh85076635 Marketing relationnel. Bibliothèques Services aux usagers. Marketing sur Internet. Efficacité organisationnelle. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Internet marketing fast Libraries Customer services fast Libraries Marketing fast Organizational effectiveness fast Relationship marketing fast Print version: Solomon, Laura, 1967- Librarian's nitty-gritty guide to content marketing. Chicago : ALA Editions, An imprint of the American Library Association, 2016 9780838914328 (DLC) 2015046381 (OCoLC)934505051 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1250190 Volltext |
| spellingShingle | Solomon, Laura, 1967- The Librarian's nitty-gritty guide to content marketing / Get over yourself -- Should you care about content marketing? (yeah, probably.) -- Identifying your audience(s) -- Planning not to fail -- Writing so people might give a damn -- Common mistakes: getting better, going forward -- Are you actually succeeding? (and how do you know?) -- Afterword. Libraries Marketing. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Libraries Customer services. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Public services (Libraries) http://id.loc.gov/authorities/subjects/sh85076635 Marketing relationnel. Bibliothèques Services aux usagers. Marketing sur Internet. Efficacité organisationnelle. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Internet marketing fast Libraries Customer services fast Libraries Marketing fast Organizational effectiveness fast Relationship marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh95005028 http://id.loc.gov/authorities/subjects/sh85095526 http://id.loc.gov/authorities/subjects/sh85076635 |
| title | The Librarian's nitty-gritty guide to content marketing / |
| title_alt | Content marketing |
| title_auth | The Librarian's nitty-gritty guide to content marketing / |
| title_exact_search | The Librarian's nitty-gritty guide to content marketing / |
| title_full | The Librarian's nitty-gritty guide to content marketing / Laura Solomon. |
| title_fullStr | The Librarian's nitty-gritty guide to content marketing / Laura Solomon. |
| title_full_unstemmed | The Librarian's nitty-gritty guide to content marketing / Laura Solomon. |
| title_short | The Librarian's nitty-gritty guide to content marketing / |
| title_sort | librarian s nitty gritty guide to content marketing |
| topic | Libraries Marketing. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Libraries Customer services. Internet marketing. http://id.loc.gov/authorities/subjects/sh95005028 Organizational effectiveness. http://id.loc.gov/authorities/subjects/sh85095526 Public services (Libraries) http://id.loc.gov/authorities/subjects/sh85076635 Marketing relationnel. Bibliothèques Services aux usagers. Marketing sur Internet. Efficacité organisationnelle. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Internet marketing fast Libraries Customer services fast Libraries Marketing fast Organizational effectiveness fast Relationship marketing fast |
| topic_facet | Libraries Marketing. Relationship marketing. Libraries Customer services. Internet marketing. Organizational effectiveness. Public services (Libraries) Marketing relationnel. Bibliothèques Services aux usagers. Marketing sur Internet. Efficacité organisationnelle. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Internet marketing Libraries Customer services Libraries Marketing Organizational effectiveness Relationship marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1250190 |
| work_keys_str_mv | AT solomonlaura thelibrariansnittygrittyguidetocontentmarketing AT solomonlaura contentmarketing AT solomonlaura librariansnittygrittyguidetocontentmarketing |