B2B relationship marketing management in trade fair activity /:
The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing conce...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate tr. |
| Beschreibung: | 1 online resource (163 pages) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781443893107 1443893102 |
Internformat
MARC
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| 100 | 1 | |a Siemieniako, Dariusz, |e author. | |
| 245 | 1 | 0 | |a B2B relationship marketing management in trade fair activity / |c by Dariusz Siemieniako and Marcin Gȩbarowski. |
| 246 | 3 | |a B two B relationship marketing management in trade fair activity | |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (163 pages) | ||
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| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate tr. | ||
| 650 | 0 | |a Relationship marketing |x Management. | |
| 650 | 6 | |a Marketing relationnel |x Gestion. | |
| 650 | 7 | |a Management of real estate, property & plant. |2 bicssc | |
| 650 | 7 | |a Business & management. |2 bicssc | |
| 650 | 7 | |a Sales & marketing management. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 700 | 1 | |a Gębarowski, Marcin, |e author. | |
| 758 | |i has work: |a B2B relationship marketing management in trade fair activity (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYW6xk4YvMVhD9VfFV7QG3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Siemieniako, Dariusz. |t B2b relationship marketing management in trade fair activity. |b 1st unabridged. |d [S.l.] : Cambridge Scholars Publis, 2016 |z 9781443883641 |
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Datensatz im Suchindex
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| _version_ | 1816882348821577728 |
| adam_text | |
| any_adam_object | |
| author | Siemieniako, Dariusz Gębarowski, Marcin |
| author_facet | Siemieniako, Dariusz Gębarowski, Marcin |
| author_role | aut aut |
| author_sort | Siemieniako, Dariusz |
| author_variant | d s ds m g mg |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| contents | Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. |
| ctrlnum | (OCoLC)949668935 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn949668935 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:11Z |
| institution | BVB |
| isbn | 9781443893107 1443893102 |
| language | English |
| oclc_num | 949668935 |
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| physical | 1 online resource (163 pages) |
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| spelling | Siemieniako, Dariusz, author. B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski. B two B relationship marketing management in trade fair activity Newcastle upon Tyne : Cambridge Scholars Publishing, 2016. ©2016 1 online resource (163 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. Print version record. The issues of B2B management and B2B marketing are becoming of increasing interest to business scholars and practitioners. This book is the first publication dedicated solely to the connection between relationship marketing management and trade fair activity management, two essential marketing concepts. It investigates the role of trade fairs with regard to B2B relationship marketing management in the era of the world economic crisis using the example of the retail real estate industry. A vital issue tackled in this book refers to the exploration of the characteristics of retail real estate tr. Relationship marketing Management. Marketing relationnel Gestion. Management of real estate, property & plant. bicssc Business & management. bicssc Sales & marketing management. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Gębarowski, Marcin, author. has work: B2B relationship marketing management in trade fair activity (Text) https://id.oclc.org/worldcat/entity/E39PCYW6xk4YvMVhD9VfFV7QG3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Siemieniako, Dariusz. B2b relationship marketing management in trade fair activity. 1st unabridged. [S.l.] : Cambridge Scholars Publis, 2016 9781443883641 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1236756 Volltext |
| spellingShingle | Siemieniako, Dariusz Gębarowski, Marcin B2B relationship marketing management in trade fair activity / Contempory retail real estate trade fairs and methods of researching the marketing activity of exhibitors -- Methods of researching relationship marketing management in retail real estate trade fair activity -- Explanatory model of relationship marketing management of retail real estate trade fair participants -- Management of trade fair activity within the project life cycle -- Relational loyalty as a result of promise management in the process of trade fair activity -- Experiential marketing within the trade fair area as a part of relationship development -- Trade fair conversation in developing relationships. Relationship marketing Management. Marketing relationnel Gestion. Management of real estate, property & plant. bicssc Business & management. bicssc Sales & marketing management. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh |
| title | B2B relationship marketing management in trade fair activity / |
| title_alt | B two B relationship marketing management in trade fair activity |
| title_auth | B2B relationship marketing management in trade fair activity / |
| title_exact_search | B2B relationship marketing management in trade fair activity / |
| title_full | B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski. |
| title_fullStr | B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski. |
| title_full_unstemmed | B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski. |
| title_short | B2B relationship marketing management in trade fair activity / |
| title_sort | b2b relationship marketing management in trade fair activity |
| topic | Relationship marketing Management. Marketing relationnel Gestion. Management of real estate, property & plant. bicssc Business & management. bicssc Sales & marketing management. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh |
| topic_facet | Relationship marketing Management. Marketing relationnel Gestion. Management of real estate, property & plant. Business & management. Sales & marketing management. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. |
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