Marketing and outreach for the academic library :: new approaches and initiatives /
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham :
Rowman & Littlefield,
[2016]
|
| Schriftenreihe: | Creating the 21st-century academic library ;
7. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. |
| Beschreibung: | 1 online resource : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781442262553 1442262559 |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. | |
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| 520 | |a Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. | ||
| 650 | 0 | |a Academic libraries |x Marketing. | |
| 650 | 0 | |a Academic libraries |x Public relations. | |
| 650 | 0 | |a Library outreach programs. |0 http://id.loc.gov/authorities/subjects/sh93001634 | |
| 650 | 0 | |a Academic libraries |v Case studies. | |
| 650 | 6 | |a Bibliothèques universitaires |x Relations publiques. | |
| 650 | 6 | |a Bibliothèques |x Programmes d'animation extérieure. | |
| 650 | 6 | |a Bibliothèques universitaires |v Études de cas. | |
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| 650 | 7 | |a Academic libraries |x Marketing |2 fast | |
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| contents | Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. |
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| series | Creating the 21st-century academic library ; |
| series2 | Creating the 21st-century academic library ; |
| spelling | Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden. Lanham : Rowman & Littlefield, [2016] ©2016 1 online resource : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Creating the 21st-century academic library ; 7 Includes bibliographical references and index. Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. Print version record and CIP data provided by publisher. Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library. Academic libraries Marketing. Academic libraries Public relations. Library outreach programs. http://id.loc.gov/authorities/subjects/sh93001634 Academic libraries Case studies. Bibliothèques universitaires Relations publiques. Bibliothèques Programmes d'animation extérieure. Bibliothèques universitaires Études de cas. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Academic libraries fast Academic libraries Marketing fast Library outreach programs fast Case studies fast Eden, Bradford Lee, editor. http://id.loc.gov/authorities/names/no2002103694 has work: Marketing and outreach for the academic library (Text) https://id.oclc.org/worldcat/entity/E39PCGKqKtcQxwyPjc7BP8jmcX https://id.oclc.org/worldcat/ontology/hasWork Print version: Marketing and outreach for the academic library. Lanham : Rowman & Littlefield, [2016] 9781442262539 (DLC) 2016000813 (OCoLC)934746199 Creating the 21st-century academic library ; 7. http://id.loc.gov/authorities/names/no2015123373 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1204545 Volltext |
| spellingShingle | Marketing and outreach for the academic library : new approaches and initiatives / Creating the 21st-century academic library ; Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. Academic libraries Marketing. Academic libraries Public relations. Library outreach programs. http://id.loc.gov/authorities/subjects/sh93001634 Academic libraries Case studies. Bibliothèques universitaires Relations publiques. Bibliothèques Programmes d'animation extérieure. Bibliothèques universitaires Études de cas. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Academic libraries fast Academic libraries Marketing fast Library outreach programs fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh93001634 |
| title | Marketing and outreach for the academic library : new approaches and initiatives / |
| title_auth | Marketing and outreach for the academic library : new approaches and initiatives / |
| title_exact_search | Marketing and outreach for the academic library : new approaches and initiatives / |
| title_full | Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden. |
| title_fullStr | Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden. |
| title_full_unstemmed | Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden. |
| title_short | Marketing and outreach for the academic library : |
| title_sort | marketing and outreach for the academic library new approaches and initiatives |
| title_sub | new approaches and initiatives / |
| topic | Academic libraries Marketing. Academic libraries Public relations. Library outreach programs. http://id.loc.gov/authorities/subjects/sh93001634 Academic libraries Case studies. Bibliothèques universitaires Relations publiques. Bibliothèques Programmes d'animation extérieure. Bibliothèques universitaires Études de cas. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Academic libraries fast Academic libraries Marketing fast Library outreach programs fast |
| topic_facet | Academic libraries Marketing. Academic libraries Public relations. Library outreach programs. Academic libraries Case studies. Bibliothèques universitaires Relations publiques. Bibliothèques Programmes d'animation extérieure. Bibliothèques universitaires Études de cas. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Academic libraries Academic libraries Marketing Library outreach programs Case studies |
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