Media audience research :: a guide for professionals /
The only comprehensive training book on conducting research into all forms of media.
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, California :
SAGE Publications, Inc.,
2016.
|
| Ausgabe: | Third edition. |
| Schlagworte: | |
| Online-Zugang: | DE-862 DE-863 |
| Zusammenfassung: | The only comprehensive training book on conducting research into all forms of media. |
| Beschreibung: | Revision of author's Handbook on radio and television audience research. |
| Beschreibung: | 1 online resource (xvi, 281 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9789351506447 9351506444 9789351506423 9351506428 |
Internformat
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| 245 | 1 | 0 | |a Media audience research : |b a guide for professionals / |c Graham Mytton, Peter Diem and Piet Hein van Dam. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Thousand Oaks, California : |b SAGE Publications, Inc., |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xvi, 281 pages) | ||
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| 500 | |a Revision of author's Handbook on radio and television audience research. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. | |
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| 520 | |a The only comprehensive training book on conducting research into all forms of media. | ||
| 650 | 0 | |a Mass media |x Research |x Methodology. | |
| 650 | 6 | |a Médias |x Recherche |x Méthodologie. | |
| 650 | 7 | |a PSYCHOLOGY |x Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Research |x Methodology |2 fast | |
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Diem, Peter, |d 1937- |e author. |1 https://id.oclc.org/worldcat/entity/E39PBJjMFJQdWg88XJd3BcCmh3 |0 http://id.loc.gov/authorities/names/n83031266 | |
| 700 | 1 | |a Dam, Piet Hein van, |d 1967- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjDKdvPwbxTKj7ycRBHPkP |0 http://id.loc.gov/authorities/names/n2015062036 | |
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| author | Mytton, Graham Diem, Peter, 1937- Dam, Piet Hein van, 1967- |
| author_GND | http://id.loc.gov/authorities/names/n78098280 http://id.loc.gov/authorities/names/n83031266 http://id.loc.gov/authorities/names/n2015062036 |
| author_facet | Mytton, Graham Diem, Peter, 1937- Dam, Piet Hein van, 1967- |
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| contents | Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. |
| ctrlnum | (OCoLC)944311110 |
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| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2/072 |
| dewey-search | 302.2/072 |
| dewey-sort | 3302.2 272 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | Third edition. |
| format | Electronic eBook |
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| indexdate | 2025-04-11T08:43:03Z |
| institution | BVB |
| isbn | 9789351506447 9351506444 9789351506423 9351506428 |
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| spelling | Mytton, Graham, author. http://id.loc.gov/authorities/names/n78098280 Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam. Third edition. Thousand Oaks, California : SAGE Publications, Inc., 2016. ©2016 1 online resource (xvi, 281 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Revision of author's Handbook on radio and television audience research. Includes bibliographical references and index. Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. Print version record. The only comprehensive training book on conducting research into all forms of media. Mass media Research Methodology. Médias Recherche Méthodologie. PSYCHOLOGY Social Psychology. bisacsh Mass media Research Methodology fast Electronic book. Diem, Peter, 1937- author. https://id.oclc.org/worldcat/entity/E39PBJjMFJQdWg88XJd3BcCmh3 http://id.loc.gov/authorities/names/n83031266 Dam, Piet Hein van, 1967- author. https://id.oclc.org/worldcat/entity/E39PCjDKdvPwbxTKj7ycRBHPkP http://id.loc.gov/authorities/names/n2015062036 Print version: Mytton, Graham. Handbook on radio and television audience research. Media audience research. Third edition. Thousand Oaks, California : SAGE Publications, Inc., [2016] 9789351506430 (DLC) 2015039344 (OCoLC)926050625 |
| spellingShingle | Mytton, Graham Diem, Peter, 1937- Dam, Piet Hein van, 1967- Media audience research : a guide for professionals / Introduction -- History of media research -- Quantitative research: audience measurement- general theory and the basics -- Audeince and media measurement research methods in use today -- Quantitative online research -- Internet audience measurement: passive methods and technologies -- Qualitative research -- Auidence opinion and reaction -- Desk research -- Data analysis -- Adapting media research to different cultures. Mass media Research Methodology. Médias Recherche Méthodologie. PSYCHOLOGY Social Psychology. bisacsh Mass media Research Methodology fast |
| title | Media audience research : a guide for professionals / |
| title_auth | Media audience research : a guide for professionals / |
| title_exact_search | Media audience research : a guide for professionals / |
| title_full | Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam. |
| title_fullStr | Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam. |
| title_full_unstemmed | Media audience research : a guide for professionals / Graham Mytton, Peter Diem and Piet Hein van Dam. |
| title_short | Media audience research : |
| title_sort | media audience research a guide for professionals |
| title_sub | a guide for professionals / |
| topic | Mass media Research Methodology. Médias Recherche Méthodologie. PSYCHOLOGY Social Psychology. bisacsh Mass media Research Methodology fast |
| topic_facet | Mass media Research Methodology. Médias Recherche Méthodologie. PSYCHOLOGY Social Psychology. Mass media Research Methodology Electronic book. |
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