New mythologies in design and culture :: reading signs and symbols in the visual landscape /
"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainabilit...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Bloomsbury Academic,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781472518491 1472518497 |
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| spelling | Houze, Rebecca, author. New mythologies in design and culture : reading signs and symbols in the visual landscape / by Rebecca Houze. New York : Bloomsbury Academic, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"-- Provided by publisher Includes bibliographical references and index. Print version record. 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. Red State, Blue State -- 7. DS -- 8. Just do it -- 9. The Grid. Communication in design United States. Design Social aspects United States. Signs and symbols United States. http://id.loc.gov/authorities/subjects/sh2004005999 Industrial design Social aspects United States. Communication en design États-Unis. Design Aspect social États-Unis. Signes et symboles États-Unis. Product design. bicssc History of art art & design styles. bicssc History of art & design styles: from c 1900. bicssc Graphic design. bicssc DESIGN History & Criticism. bisacsh DESIGN Product. bisacsh ART Folk & Outsider Art. bisacsh CRAFTS & HOBBIES Folkcrafts. bisacsh Communication in design fast Design Social aspects fast Signs and symbols fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Print version: Houze, Rebecca. New mythologies in design and culture 9780857855213 (DLC) 2015031688 (OCoLC)919068270 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1194121 Volltext |
| spellingShingle | Houze, Rebecca New mythologies in design and culture : reading signs and symbols in the visual landscape / 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. Red State, Blue State -- 7. DS -- 8. Just do it -- 9. The Grid. Communication in design United States. Design Social aspects United States. Signs and symbols United States. http://id.loc.gov/authorities/subjects/sh2004005999 Industrial design Social aspects United States. Communication en design États-Unis. Design Aspect social États-Unis. Signes et symboles États-Unis. Product design. bicssc History of art art & design styles. bicssc History of art & design styles: from c 1900. bicssc Graphic design. bicssc DESIGN History & Criticism. bisacsh DESIGN Product. bisacsh ART Folk & Outsider Art. bisacsh CRAFTS & HOBBIES Folkcrafts. bisacsh Communication in design fast Design Social aspects fast Signs and symbols fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2004005999 |
| title | New mythologies in design and culture : reading signs and symbols in the visual landscape / |
| title_auth | New mythologies in design and culture : reading signs and symbols in the visual landscape / |
| title_exact_search | New mythologies in design and culture : reading signs and symbols in the visual landscape / |
| title_full | New mythologies in design and culture : reading signs and symbols in the visual landscape / by Rebecca Houze. |
| title_fullStr | New mythologies in design and culture : reading signs and symbols in the visual landscape / by Rebecca Houze. |
| title_full_unstemmed | New mythologies in design and culture : reading signs and symbols in the visual landscape / by Rebecca Houze. |
| title_short | New mythologies in design and culture : |
| title_sort | new mythologies in design and culture reading signs and symbols in the visual landscape |
| title_sub | reading signs and symbols in the visual landscape / |
| topic | Communication in design United States. Design Social aspects United States. Signs and symbols United States. http://id.loc.gov/authorities/subjects/sh2004005999 Industrial design Social aspects United States. Communication en design États-Unis. Design Aspect social États-Unis. Signes et symboles États-Unis. Product design. bicssc History of art art & design styles. bicssc History of art & design styles: from c 1900. bicssc Graphic design. bicssc DESIGN History & Criticism. bisacsh DESIGN Product. bisacsh ART Folk & Outsider Art. bisacsh CRAFTS & HOBBIES Folkcrafts. bisacsh Communication in design fast Design Social aspects fast Signs and symbols fast |
| topic_facet | Communication in design United States. Design Social aspects United States. Signs and symbols United States. Industrial design Social aspects United States. Communication en design États-Unis. Design Aspect social États-Unis. Signes et symboles États-Unis. Product design. History of art art & design styles. History of art & design styles: from c 1900. Graphic design. DESIGN History & Criticism. DESIGN Product. ART Folk & Outsider Art. CRAFTS & HOBBIES Folkcrafts. Communication in design Design Social aspects Signs and symbols United States |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1194121 |
| work_keys_str_mv | AT houzerebecca newmythologiesindesignandculturereadingsignsandsymbolsinthevisuallandscape |