The TV brand builders :: how to win audiences and influence viewers /
"In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations an...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Philadelphia :
Kogan Page,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources."-- "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"-- |
| Beschreibung: | 1 online resource (xvi, 328 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780749476700 0749476702 |
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| 245 | 1 | 4 | |a The TV brand builders : |b how to win audiences and influence viewers / |c Andy Bryant, Charlie Mawer. |
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| 520 | |a "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources."-- |c Provided by publisher | ||
| 520 | |a "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"-- |c Provided by publisher | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on May 02, 2016). | |
| 505 | 0 | |a Marketing in the world of television -- What's the point of a TV channel brand -- Relaunching a tv channel: waving a flag on the horizon -- The 800lb gorillas: building a big broadcast brand -- Idents: giving a channel a personality -- Marketing drama: glimpsing the future, unravelling the helix and speed dating -- Selling the news -- Promoting entertainment shows: scrubbing the shiny floors -- Documentaries and reality: stories and storytellers -- Faster, higher, stronger, longer: the hyperbolic world of TV sports promotion -- Marketing to children: nailing jelly to a moving train -- Storyworlds: blurring the lines between content and marketing -- Social media: from viewers to fans to friends -- The future of TV marketing: seismic change, timeless principles. | |
| 650 | 0 | |a Television broadcasting |x Marketing. | |
| 650 | 0 | |a Television programs |x Marketing. | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Television. |2 bicssc | |
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| author | Bryant, Andy Mawer, Charlie |
| author_GND | http://id.loc.gov/authorities/names/n2016007705 http://id.loc.gov/authorities/names/n2016007703 |
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| contents | Marketing in the world of television -- What's the point of a TV channel brand -- Relaunching a tv channel: waving a flag on the horizon -- The 800lb gorillas: building a big broadcast brand -- Idents: giving a channel a personality -- Marketing drama: glimpsing the future, unravelling the helix and speed dating -- Selling the news -- Promoting entertainment shows: scrubbing the shiny floors -- Documentaries and reality: stories and storytellers -- Faster, higher, stronger, longer: the hyperbolic world of TV sports promotion -- Marketing to children: nailing jelly to a moving train -- Storyworlds: blurring the lines between content and marketing -- Social media: from viewers to fans to friends -- The future of TV marketing: seismic change, timeless principles. |
| ctrlnum | (OCoLC)939277930 |
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| dewey-ones | 384 - Communications |
| dewey-raw | 384.55068/8 |
| dewey-search | 384.55068/8 |
| dewey-sort | 3384.55068 18 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Television programs fast |
| genre_facet | Television programs |
| id | ZDB-4-EBA-ocn939277930 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:27:03Z |
| institution | BVB |
| isbn | 9780749476700 0749476702 |
| language | English |
| lccn | 2016007539 |
| oclc_num | 939277930 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 328 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page, |
| record_format | marc |
| spelling | Bryant, Andy, author. https://id.oclc.org/worldcat/entity/E39PCjyg4Qkc6f8Kq6JDjR6fHK http://id.loc.gov/authorities/names/n2016007705 The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. London ; Philadelphia : Kogan Page, 2016. 1 online resource (xvi, 328 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file "In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets, and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? With illustrations and examples drawn from major broadcasters such as Fox, AMC, and HBO, the marketing, advertising, and design techniques that work best in TV are brought to life in The TV Brand Builders, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. The book showcases popular shows including "American Horror Story," "Mad Men," and "Doctor Who," features interviews with leading practitioners, and is supported by a video-rich stream of online resources."-- Provided by publisher "The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+"-- Provided by publisher Includes bibliographical references and index. Online resource; title from digital title page (viewed on May 02, 2016). Marketing in the world of television -- What's the point of a TV channel brand -- Relaunching a tv channel: waving a flag on the horizon -- The 800lb gorillas: building a big broadcast brand -- Idents: giving a channel a personality -- Marketing drama: glimpsing the future, unravelling the helix and speed dating -- Selling the news -- Promoting entertainment shows: scrubbing the shiny floors -- Documentaries and reality: stories and storytellers -- Faster, higher, stronger, longer: the hyperbolic world of TV sports promotion -- Marketing to children: nailing jelly to a moving train -- Storyworlds: blurring the lines between content and marketing -- Social media: from viewers to fans to friends -- The future of TV marketing: seismic change, timeless principles. Television broadcasting Marketing. Television programs Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat Sales & marketing. bicssc Television. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Branding (Marketing) fast Television broadcasting Marketing fast Television programs Marketing fast Brands and branding. thema Sales and marketing. thema Television. thema Media Studies. ukslc Television programs fast Mawer, Charlie, author. https://id.oclc.org/worldcat/entity/E39PCjKbJGBKFxVvD4KP9GGXgq http://id.loc.gov/authorities/names/n2016007703 has work: The TV brand builders (Text) https://id.oclc.org/worldcat/entity/E39PCGgH4bVXgbMGdxRkK8r4Rq https://id.oclc.org/worldcat/ontology/hasWork Print version: Bryant, Andy. TV brand builders. London ; Philadelphia : Kogan Page, 2016 9780749476687 (DLC) 2015050760 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1213953 Volltext |
| spellingShingle | Bryant, Andy Mawer, Charlie The TV brand builders : how to win audiences and influence viewers / Marketing in the world of television -- What's the point of a TV channel brand -- Relaunching a tv channel: waving a flag on the horizon -- The 800lb gorillas: building a big broadcast brand -- Idents: giving a channel a personality -- Marketing drama: glimpsing the future, unravelling the helix and speed dating -- Selling the news -- Promoting entertainment shows: scrubbing the shiny floors -- Documentaries and reality: stories and storytellers -- Faster, higher, stronger, longer: the hyperbolic world of TV sports promotion -- Marketing to children: nailing jelly to a moving train -- Storyworlds: blurring the lines between content and marketing -- Social media: from viewers to fans to friends -- The future of TV marketing: seismic change, timeless principles. Television broadcasting Marketing. Television programs Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat Sales & marketing. bicssc Television. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Branding (Marketing) fast Television broadcasting Marketing fast Television programs Marketing fast Brands and branding. thema Sales and marketing. thema Television. thema Media Studies. ukslc |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2007006470 |
| title | The TV brand builders : how to win audiences and influence viewers / |
| title_auth | The TV brand builders : how to win audiences and influence viewers / |
| title_exact_search | The TV brand builders : how to win audiences and influence viewers / |
| title_full | The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. |
| title_fullStr | The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. |
| title_full_unstemmed | The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. |
| title_short | The TV brand builders : |
| title_sort | tv brand builders how to win audiences and influence viewers |
| title_sub | how to win audiences and influence viewers / |
| topic | Television broadcasting Marketing. Television programs Marketing. Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Stratégie de marque. branding. aat Sales & marketing. bicssc Television. bicssc BUSINESS & ECONOMICS Advertising & Promotion. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Branding (Marketing) fast Television broadcasting Marketing fast Television programs Marketing fast Brands and branding. thema Sales and marketing. thema Television. thema Media Studies. ukslc |
| topic_facet | Television broadcasting Marketing. Television programs Marketing. Branding (Marketing) Stratégie de marque. branding. Sales & marketing. Television. BUSINESS & ECONOMICS Advertising & Promotion. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Industries Media & Communications Industries. BUSINESS & ECONOMICS Industries Media & Communications. TECHNOLOGY & ENGINEERING Telecommunications. Television broadcasting Marketing Television programs Marketing Brands and branding. Sales and marketing. Media Studies. Television programs |
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