The marketing revolution in politics :: what recent U.S. presidential campaigns can teach us about effective marketing /
"For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In a...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto, Ontario :
Rotman-UTP Publishing,
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. |
| Beschreibung: | 1 online resource (xi, 205 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781442669734 144266973X 9781442669741 1442669748 |
Internformat
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| 245 | 1 | 4 | |a The marketing revolution in politics : |b what recent U.S. presidential campaigns can teach us about effective marketing / |c Bruce I. Newman. |
| 264 | 1 | |a Toronto, Ontario : |b Rotman-UTP Publishing, |c [2016] | |
| 264 | 4 | |c ©2016 | |
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| 520 | |a "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. | ||
| 505 | 0 | |a The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. | |
| 650 | 0 | |a Political campaigns |z United States. | |
| 650 | 0 | |a Campaign management |z United States. | |
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 0 | |a Communication in politics |z United States. | |
| 650 | 0 | |a Marketing |x Political aspects |z United States. | |
| 650 | 6 | |a Campagnes électorales |x Gestion |z États-Unis. | |
| 650 | 6 | |a Publicité politique |z États-Unis. | |
| 650 | 6 | |a Communication politique |z États-Unis. | |
| 650 | 6 | |a Marketing |x Aspect politique |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / Elections |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE / Political Process / General |2 bisacsh | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Campaign management |2 fast | |
| 650 | 7 | |a Communication in politics |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
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| 776 | 0 | 8 | |i Print version: |a Newman, Bruce I. |t Marketing revolution in politics. |d Toronto, Ontario : Rotman-UTP Publishing, [2016] |z 9781442647992 |w (DLC) 2015463279 |w (OCoLC)918595763 |
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Datensatz im Suchindex
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| _version_ | 1816882338876882944 |
| adam_text | |
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| author | Newman, Bruce I. |
| author_GND | http://id.loc.gov/authorities/names/n85130370 |
| author_facet | Newman, Bruce I. |
| author_role | aut |
| author_sort | Newman, Bruce I. |
| author_variant | b i n bi bin |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 N49 2015eb |
| callnumber-search | JK2281 N49 2015eb |
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| contents | The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. |
| ctrlnum | (OCoLC)937719420 |
| dewey-full | 324.70973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.70973 |
| dewey-search | 324.70973 |
| dewey-sort | 3324.70973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Electronic eBook |
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| indexdate | 2024-11-27T13:27:02Z |
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| spelling | Newman, Bruce I., author. http://id.loc.gov/authorities/names/n85130370 The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman. Toronto, Ontario : Rotman-UTP Publishing, [2016] ©2016 1 online resource (xi, 205 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references and index. "For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In an incisive, illuminating study, Bruce Newman, the dean of political marketing academicians, writes about the paradigm shift in marketing, with the Obama Model offering both commercial and political enterprises valuable lessons on waging a successful campaign"--publisher's description. The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. Political campaigns United States. Campaign management United States. Advertising, Political United States. Communication in politics United States. Marketing Political aspects United States. Campagnes électorales Gestion États-Unis. Publicité politique États-Unis. Communication politique États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Advertising, Political fast Campaign management fast Communication in politics fast Political campaigns fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq has work: The marketing revolution in politics (Text) https://id.oclc.org/worldcat/entity/E39PCGFpTMvdwkxM9WqQVyY8wd https://id.oclc.org/worldcat/ontology/hasWork Print version: Newman, Bruce I. Marketing revolution in politics. Toronto, Ontario : Rotman-UTP Publishing, [2016] 9781442647992 (DLC) 2015463279 (OCoLC)918595763 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1166321 Volltext |
| spellingShingle | Newman, Bruce I. The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / The evolution of marketing in politics -- Lesson 1: follow the marketing in politics -- Lesson 2: use technology strategically -- Lesson 3: integrate research methods -- Lesson 4: develop a unique brand identity -- Lesson 5: create a winning advertising strategy -- Lesson 6: build a relationship with your customers -- Lesson 7: be prepared to engage in crisis management. Political campaigns United States. Campaign management United States. Advertising, Political United States. Communication in politics United States. Marketing Political aspects United States. Campagnes électorales Gestion États-Unis. Publicité politique États-Unis. Communication politique États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Advertising, Political fast Campaign management fast Communication in politics fast Political campaigns fast |
| title | The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / |
| title_auth | The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / |
| title_exact_search | The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / |
| title_full | The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman. |
| title_fullStr | The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman. |
| title_full_unstemmed | The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman. |
| title_short | The marketing revolution in politics : |
| title_sort | marketing revolution in politics what recent u s presidential campaigns can teach us about effective marketing |
| title_sub | what recent U.S. presidential campaigns can teach us about effective marketing / |
| topic | Political campaigns United States. Campaign management United States. Advertising, Political United States. Communication in politics United States. Marketing Political aspects United States. Campagnes électorales Gestion États-Unis. Publicité politique États-Unis. Communication politique États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Political Process / General bisacsh Advertising, Political fast Campaign management fast Communication in politics fast Political campaigns fast |
| topic_facet | Political campaigns United States. Campaign management United States. Advertising, Political United States. Communication in politics United States. Marketing Political aspects United States. Campagnes électorales Gestion États-Unis. Publicité politique États-Unis. Communication politique États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Political Process / General Advertising, Political Campaign management Communication in politics Political campaigns United States |
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