Verfügbarkeit: From Little's Law to marketing science :

From Little's Law to marketing science :: essays in honor of John D.C. Little /

The legacy of a pioneer in operations research and marketing science.

Gespeichert in:

Bibliographische Detailangaben
Weitere Verfasser:	Hauser, John R. (HerausgeberIn), Urban, Glen L. (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cambridge, Massachusetts ; London, England : The MIT Press, [2015?]
Schlagworte:	Little, John D. C. Marketing > Management. Marketing > Gestion. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Marketing > Management BUSINESS/Marketing Festschriften Festschriften.
Online-Zugang:	Volltext
Zusammenfassung:	The legacy of a pioneer in operations research and marketing science.
Beschreibung:	1 online resource (vi, 487 pages) : illustrations
Bibliographie:	Includes bibliographical references and index.
ISBN:	9780262331500 0262331500

Internformat

MARC


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contents	John D.C. Little : a profile / John R. Hauser and Glen L. Urban -- 1. Marketing science : managerial models. Optimal internet media selection / Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache -- Strategic marketing metrics to guide pathways to growth / John H. Roberts, Fajendra Srivastava, and Pamela D. Morrison -- Moving from customer lifetime value to customer equity / Xavier Drè̀ze and André Bonfrer -- Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition / Makoto Abe -- Building and using a micromarketing platform / Masahiko Yamanaka -- Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability / Ricardo Montoya, Oded Netzer, and Kamel Jedidi -- Morphing banner advertising / Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser -- 2. Marketing science : decision information models -- Disjunctions of conjunctions, cognitive simplicity, and consideration sets / John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura -- Decision process evolution in customer channel choice / Sara Valentini, Elisa Montaguti, and Scott A. Neslin -- The value of social dynamics in online product ratings forums / Wendy W. Moe and Michael Trusov -- Uninformative advertising as an invitation to search / Dina Mayzlin and Jiwoong Shin -- Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test / Linda Court Salisbury and Fred M. Feinberg -- 3. Little's Law : current state. Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype / Maria Luisa Ceprini and John D.C. Little -- Closing statement.
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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spelling	From Little's Law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, editors. Cambridge, Massachusetts ; London, England : The MIT Press, [2015?] ©2016 1 online resource (vi, 487 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. John D.C. Little : a profile / John R. Hauser and Glen L. Urban -- 1. Marketing science : managerial models. Optimal internet media selection / Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache -- Strategic marketing metrics to guide pathways to growth / John H. Roberts, Fajendra Srivastava, and Pamela D. Morrison -- Moving from customer lifetime value to customer equity / Xavier Drè̀ze and André Bonfrer -- Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition / Makoto Abe -- Building and using a micromarketing platform / Masahiko Yamanaka -- Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability / Ricardo Montoya, Oded Netzer, and Kamel Jedidi -- Morphing banner advertising / Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser -- 2. Marketing science : decision information models -- Disjunctions of conjunctions, cognitive simplicity, and consideration sets / John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura -- Decision process evolution in customer channel choice / Sara Valentini, Elisa Montaguti, and Scott A. Neslin -- The value of social dynamics in online product ratings forums / Wendy W. Moe and Michael Trusov -- Uninformative advertising as an invitation to search / Dina Mayzlin and Jiwoong Shin -- Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test / Linda Court Salisbury and Fred M. Feinberg -- 3. Little's Law : current state. Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype / Maria Luisa Ceprini and John D.C. Little -- Closing statement. Print version record. The legacy of a pioneer in operations research and marketing science. Little, John D. C. Little, John D. C. fast https://id.oclc.org/worldcat/entity/E39PBJcgC78vk3MDJ9qcYVc9Dq Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast BUSINESS/Marketing Festschriften fast Festschriften. lcgft http://id.loc.gov/authorities/genreForms/gf2016026082 Little, John D. C., honouree. Hauser, John R., editor. Urban, Glen L., editor. Print version: From Little's Law to marketing science 9780262029919 (DLC) 2015038265 (OCoLC)925784872 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1158871 Volltext
spellingShingle	From Little's Law to marketing science : essays in honor of John D.C. Little / John D.C. Little : a profile / John R. Hauser and Glen L. Urban -- 1. Marketing science : managerial models. Optimal internet media selection / Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache -- Strategic marketing metrics to guide pathways to growth / John H. Roberts, Fajendra Srivastava, and Pamela D. Morrison -- Moving from customer lifetime value to customer equity / Xavier Drè̀ze and André Bonfrer -- Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition / Makoto Abe -- Building and using a micromarketing platform / Masahiko Yamanaka -- Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability / Ricardo Montoya, Oded Netzer, and Kamel Jedidi -- Morphing banner advertising / Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser -- 2. Marketing science : decision information models -- Disjunctions of conjunctions, cognitive simplicity, and consideration sets / John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura -- Decision process evolution in customer channel choice / Sara Valentini, Elisa Montaguti, and Scott A. Neslin -- The value of social dynamics in online product ratings forums / Wendy W. Moe and Michael Trusov -- Uninformative advertising as an invitation to search / Dina Mayzlin and Jiwoong Shin -- Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test / Linda Court Salisbury and Fred M. Feinberg -- 3. Little's Law : current state. Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype / Maria Luisa Ceprini and John D.C. Little -- Closing statement. Little, John D. C. Little, John D. C. fast https://id.oclc.org/worldcat/entity/E39PBJcgC78vk3MDJ9qcYVc9Dq Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/genreForms/gf2016026082
title	From Little's Law to marketing science : essays in honor of John D.C. Little /
title_auth	From Little's Law to marketing science : essays in honor of John D.C. Little /
title_exact_search	From Little's Law to marketing science : essays in honor of John D.C. Little /
title_full	From Little's Law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, editors.
title_fullStr	From Little's Law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, editors.
title_full_unstemmed	From Little's Law to marketing science : essays in honor of John D.C. Little / John R. Hauser and Glen L. Urban, editors.
title_short	From Little's Law to marketing science :
title_sort	from little s law to marketing science essays in honor of john d c little
title_sub	essays in honor of John D.C. Little /
topic	Little, John D. C. Little, John D. C. fast https://id.oclc.org/worldcat/entity/E39PBJcgC78vk3MDJ9qcYVc9Dq Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Management fast
topic_facet	Little, John D. C. Marketing Management. Marketing Gestion. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Management Festschriften Festschriften.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1158871
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